2. I am going to describe the target
audience for my magazine in
terms of age, social
class, gender, ethnicity and
psychographic profile. Two typical
members of my target audience
are Addy and Lydia.
3. Age
The age of the niche target audience for
my magazine, ‘Encore’, is 16-19 year olds
(students). I chose to target my magazine
at this age because I am within this age
bracket so I know what people of my age
like and I also felt that the current
indie/rock music magazines in existence
for this age group was limited.
Addy is currently 17 whilst Lydia is 16.
4. Social Class
My target audience would come from a lower middle
class to middle class background. This is because my
target audience would need money in order to
purchase my magazine and in order to go to things like
festivals (a particular interest of my target audience).
They are students but would have a regular allowance
and maybe a part time job.
Addy currently lives in a 4-bedroom house with his family
and goes to the best non-private sixth form college in his
fairly wealthy area. Lydia currently lives in a 4-bedroom
house with her family and attends a private school in the
same wealthy area.
5. Gender
The gender of the target audience for my
magazine would be both males and females
(predominantly males as they take more of
an interest in indie/rock music). I chose to
do this because I wanted to base my
magazine on existing magazines such as Q
and NME which are aimed at both genders
but more of their readers are males.
Addy is male and Lydia is female.
6. Ethnicity
The target audience for my magazine is
predominantly white British people, although I
aimed to include people of all ethnicities. The
target audience is mainly people who are white
British because most of the bands and artists
that are from the indie/rock genre are white
British.
Addy is of afghan origin but was born and has
lived in Britain all his life and Lydia is white
British
7. Psychographic Profile: ADDY
Addy is currently 17 years old studying Ancient
History, Psychology, Business and English
Language at sixth form college. His interests
include guitar, festivals, going out with friends
and skiing. He currently has a part time job in a
toy shop and he is saving for his first car. He
aspires to go to Manchester University to study
history. His favourite bands are the
1975, Bastille, Mumford and Sons and Coldplay.
8. Psychographic Profile: LYDIA
Lydia is currently 16 years old and is studying
Biology, Psychology, PE and Business at a private
sixth-form college. Her interests include netball
(of which she plays 5 times a week at a national
level), going to festivals, spending time with
friends, walking her dog and listening to music.
She aspires to go to Loughborough University to
study sport science. She is also saving for her
first car and does not have a part time job. Her
favourite artists include Jessie Ware, Tom
Odell, Nina Nesbitt and John Legend.
