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DEMOGRPAHICS
GENDER:
Female
AGE:
Teenagers to young
adults
SOCIAL CLASS:
C2DE (lower classes)
EDUCATION:
Post 16, Uni students
OCCUPATION:
Students, Casual Workers, Part Time Jobs
MARITAL STATUS:
Single, Not in a serious relationship
NATIONALITY:
Mainly British
INCOME:
Minimum Wage
LIFESTYLE:
Young Adventurous Keen
And Single (YAKS)
PSYCHOGRAPHICS
She is a youthful and fashionable female, studying at Uni.
Although she has large amounts of work it does not stop her
from going out and enjoying herself nonetheless she still
gets her work done. She likes meeting new people and
taking lots of pictures of all the memories she makes. She’s
an avid social media user and is on many sites such as
Facebook, Twitter, Instagram and Snapchat. She knows
that she doesn’t have a lot of money but she doesn’t need a
lot, what she gets from working at a local restaurant is
enough for her to be able to go out and have enough food,
maybe even buy some new clothes from popular high street
stores (she mainly buys clothes that are ‘in’ at the minute
but enjoys buying items of clothing that are a bit different
and express her inner personality). Music plays an
important part in her life
and she likes to keep up to
date with the hottest new
releases and the charts,
music is constantly playing
in her accommodation,
through her headphones
when she’s making her way
to and from Uni and work
and obviously when she goes out.
DEMOGRAPHICS
GENDER:
Female
AGE:
Teenagers
SOCIAL CLASS:
C2DE (lower classes)
EDUCATION:
Primary
school/Secondary school
students
OCCUPATION:
Maybe a Saturday job if they are in secondary school,
paper round etc
MARITAL STATUS:
Single, just starting to get interested in boys
NATIONALITY:
Mainly British
INCOME:
Pocket money
LIFESTYLE:
Young Adventurous Keen
And Single (YAKS)
PSYCHOGRAPHICS
She is a young teenage girl who doesn’t have to worry about anything.
She most likely buys the magazine with any pocket money she gets or
asks her parents to buy the magazine for her. She loves to read ‘Top of
the Pops’ because she loves the gossip sections, her friends all buy the
magazine as well and they discuss it in the playground at break. She
also loves the quizzes and takes them very seriously. She loves music
and drama lessons at school as she is quite expressive and fairly
confident. She has a bright pink mp3 player that she got for her
birthday that has all her favourite One Direction songs on; she is
somewhat obsessed with the boy band and loves cutting pictures out
of the magazine to stick on her wall. She is still quite young and
immature which is why the things like horoscopes and quizzes appeal
to her as she likes the thought of something predicting her future. She
loves the fashion sections as she aspires to be like all her favourite
female celebrities which feature heavily in all The Top of the Pops
magazines.

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  • 1. DEMOGRPAHICS GENDER: Female AGE: Teenagers to young adults SOCIAL CLASS: C2DE (lower classes) EDUCATION: Post 16, Uni students OCCUPATION: Students, Casual Workers, Part Time Jobs MARITAL STATUS: Single, Not in a serious relationship NATIONALITY: Mainly British INCOME: Minimum Wage LIFESTYLE: Young Adventurous Keen And Single (YAKS) PSYCHOGRAPHICS She is a youthful and fashionable female, studying at Uni. Although she has large amounts of work it does not stop her from going out and enjoying herself nonetheless she still gets her work done. She likes meeting new people and taking lots of pictures of all the memories she makes. She’s an avid social media user and is on many sites such as Facebook, Twitter, Instagram and Snapchat. She knows that she doesn’t have a lot of money but she doesn’t need a lot, what she gets from working at a local restaurant is enough for her to be able to go out and have enough food, maybe even buy some new clothes from popular high street
  • 2. stores (she mainly buys clothes that are ‘in’ at the minute but enjoys buying items of clothing that are a bit different and express her inner personality). Music plays an important part in her life and she likes to keep up to date with the hottest new releases and the charts, music is constantly playing in her accommodation, through her headphones when she’s making her way to and from Uni and work and obviously when she goes out. DEMOGRAPHICS GENDER: Female AGE: Teenagers SOCIAL CLASS: C2DE (lower classes) EDUCATION: Primary school/Secondary school students OCCUPATION: Maybe a Saturday job if they are in secondary school, paper round etc MARITAL STATUS: Single, just starting to get interested in boys NATIONALITY: Mainly British INCOME: Pocket money LIFESTYLE: Young Adventurous Keen And Single (YAKS)
  • 3. PSYCHOGRAPHICS She is a young teenage girl who doesn’t have to worry about anything. She most likely buys the magazine with any pocket money she gets or asks her parents to buy the magazine for her. She loves to read ‘Top of the Pops’ because she loves the gossip sections, her friends all buy the magazine as well and they discuss it in the playground at break. She also loves the quizzes and takes them very seriously. She loves music and drama lessons at school as she is quite expressive and fairly confident. She has a bright pink mp3 player that she got for her birthday that has all her favourite One Direction songs on; she is somewhat obsessed with the boy band and loves cutting pictures out of the magazine to stick on her wall. She is still quite young and immature which is why the things like horoscopes and quizzes appeal to her as she likes the thought of something predicting her future. She loves the fashion sections as she aspires to be like all her favourite female celebrities which feature heavily in all The Top of the Pops magazines.