This document discusses indie pop/rock music as a potential genre for a music magazine. It notes that indie music is independent from major record labels and encompasses diverse styles incorporating elements of rock and pop. While predominantly popular among 16-25 year old white males, indie audiences have become more mainstream over time. Choosing indie as a genre could fill a gap in the market for something different than typical pop or rock magazines, but may appeal to fewer readers than more mainstream genres. Specific indie artists mentioned include Arctic Monkeys, The 1975, The Killers, The Strokes, and The Kooks.

1. Task 5- Deciding Which Genre and Style
Indie Pop/Rock
My level of Knowledge and Expertise:
 Indie is short for independent music which is referring to the record label which is
independent from corporate funding.
 They are mainly dominated by male artists.
 It is not stereotypically known for being mainstream but over time it has become
more mainstream with bands such as arctic monkeys.
 They are mainly associated with some sort of guitar playing which is why people find
indie music hard to categorize.
Is it different/original/creative?
 It can be seen as quite unique as there are all sorts of different types of indie and it
can be categorised into other genres such as rock and pop.
 There are many diverse angles within Indie music.
 Indie music is lenient towards rock, alternative and pop.
The genuine audience:
 Predominantly males listen to it but females are also known for being interested in
Indie.
 The age group that Indie is predominantly aimed at is 16-25 year olds.
 Stereotypically known for wearing skinny jeans and checked shirts.
 Predominantly white British audience
Strengths of Choosing this Genre:
 It’s not entirely mainstream so there is a gap in the market for this genre.
 It’s a genre in which people may want to read as it is something different to the
typical Pop or Rock magazine.
Weaknesses of Choosing this Genre:
 People may not want to see something which isn’t mainstream. They may want to
read about a more mainstream genre of music such as Pop or Rock.
 There may not be as many people willing to buy a magazine on Indie Rock/Pop.

2. Specific IndieArtists:
 Arctic Monkeys
 The 1975
 The Killers
 The Strokes
 The Kooks