The primary audience for the indie magazine would be men aged 18-30 from socioeconomic class ABC1 who have disposable income. They are considered individualists for preferring the less popular indie genre over rap and pop. The magazine would appeal to their desire to be different by providing information on bands, concerts, and the indie lifestyle. The secondary audience would be similar women aged 17-28 who are also individualists for their music preferences. The magazine would entertain and inform both audiences while allowing them to connect with the indie community.

1. AUDIENCE PROFILE

2. Primary Audience
The audience for my magazine
would primarily be men aged
between 18-30. This is because
indie is generally a modern
genre that has only become
popular recently.They would be
in the ABC1 class bracket as this
has the most disposable
income, thus they could afford
a monthly issue of my
magazine.
These men would also be considered
individualists as indie isn’t as popular as
some.We can see, stereotypically, that
this age range would generally prefer rap
or pop, causing them to be seen as
individualists. It is also a male dominated
genre with many bands within in being all
male.They would want to be different,
this is probably why they would read my
magazine as it would come across
alternative and unique.
We could also see how they would be
considered aspirers, indie is a very
particular style and they would possibly
read my magazine due to the statement
it would give.
My primary audience would read my magazine due to the information it gives. For instance within my magazine
I will include articles about specific bands as well as Q&As. Within the magazine there will be a chance for these
individualists to gain information about up and coming gigs, festivals and new albums/records. The magazine
primarily will be seen for entertainment, as it will feature popular bands many people would read it to pass the
time in a fun and easy way.We can see how the use of my magazine could help personal relationships especially
between the individualists, they could gain a sense of community from the genre and the magazine. Regular
readers could also shape their own identity as the magazine could become a part of it.What you spend your
time doing shapes your personality, and as they would spend their time reading my magazine it would shape
theirs.

3. Secondary Audience
My secondary audience would be
females aged between 17-28.They
would be in the ABC1 class bracket
as this has the most disposable
income in order to buy my
magazine. The young ages portrays
how indie is a relatively new genre,
meaning the older generation may
not like it as much.
These women would be see as
individualists, as primarily women are
more likely to enjoy pop music also.
This causes the women within the
demographic to be classed as
individualists as it doesn’t necessarily
fit the norm for them to like the genre.
They could also be seen as explorers
as they could be discovering the indie
genre through my magazine. They
would possibly value difference and
adventure, hence why it can fit the
lower demographic as it can be seen
as applying to students.
These women would read my magazine as it could provide them with information about up and coming gigs as
well as the chance to find out more about their favourite band/artist. The articles and Q&As would provide the
exact amount of information they would be seeking. My magazine will also provide entertainment for the
secondary audience, they would enjoy reading the articles featured as it could be on their favourite artists.
Personal relationships would be improved as well by reading my magazine, they could have conversations with
other readers and develop friendships that way. It would also shape their own identity, as they can be seen as
individualists my magazine would be the perfect thing to use as part of their personality.The explorers would
have a chance as well to use this a part of their identity, as it seeks something different.

4. Profile #1
This is Simon, he is 24 and he recently graduated with a masters
degree in Product Design at Brighton University. He views himself as
very creative with a passion for Indie music. He works part-time at a
record store café in Brighton and recently gained an internship at
Wild Dog design, a product design company in Brighton.This places
him in the demographics of my magazine. He is also in the ABC1
class bracket meaning he has enough disposable income to afford a
monthly issue of my magazine.
Simon loves reading my magazine and is subscribed to a hard copy of my magazine as well as an online copy.This
allows him to download and read it whenever he wants to. On the weekends he likes to go to gigs whenever
possible, he is aYouTuber and likes to vlog the gigs he goes to. He first discovered his love of indie music when he
discovered the band Arctic Monkeys, they opened up the genre for him which meant he fully discovered his passion
for music.When at uni he discovered the Music Society which allowed him to share his passion with other people,
here he found the community of people who enjoyed music. He often travels across the country to see new bands
as well as ones he has always liked.
He spends a lot of time on social media, particularlyTwitter andYouTube which allows him to connect with people
who enjoy indie music too.

5. Profile #2
This is Sara, she is 19 in her second year of University. She studies
English Literature and Film Studies at Exeter and is hoping to get
a first in this degree. She has a part time job at her Uni’s radio
station and is very active in the music department, often
organising gigs for the student union. Because she is a student
she does not have a subscription to my magazine yet buys it
whenever she can.
She loves reading my magazine as it gives her information about gigs that are about to come up, she also likes to
read the feature articles about her favourite bands. As her family live in London she often comes home to see gigs at
the o2, Wembley Arena and o2 KentishTown. She first discovered her love for indie music when she heard the band
the 1975 on BBC Radio 1, since then her passion for indie music has grown. Many of her friends like the same music
she does so she travels across the country with them to see bands.
She spends a lot of time on social media, especiallyTwitter and Instagram, here she can gain information about my
magazine as well as being able to document the gigs she goes to.