A target audience profile for AS media studies regarding a pop magazine.

1. Target Audience Profile
The readership of ‘Pop It’ magazine is a female/young girl between the ages 10-15 years old. She is still in
education but she is fun quirky and have great aspiration to do well both inside and outside of school i.e get
good grades and achieve good things within her hobbies. She is full of confidence on issues relating to the pop
industry, including information such as “who’s dating who”. The girls are individuals but are however in a
fandom of their favourite artists such as “directioners” (One Direction fandom), with others roughly the same
age, who share common thoughts and opinions on both music and fashion. this highlights her dedication to the
pop genre, as well as her dedication to her favourite pop artists. Additionally to this, they try to keep up with the
latest trends and adapt this to their appearance.
Personality wise she is fun, outgoing and happy. On top of this she is sociable and a bit of a “chatterbox”
regarding her love for pop music. Due to her age it is unlikely that they will be purchasing the magazine
themselves, it will be brought as a “treat” from her parents or bought with their pocket money. However, she
still remains a loyal and consistent buyer, purchasing all the latest issues. Her bedroomreflects her love for pop
music; posters from the magazine are spread all across her bedroom wall. Latest toys such as doll figures will
take up some space in her bedroom as well as the rest of her celebrity accessories such as her pop artist related
bed covers!
She is still in the early stages of her education; despite this ‘Pop It’ is her main focus of interest, as well as her
group of friend’s main focus. They discuss it whenever they have a spare moment together, whether it be in the
playground, at sleepovers/parties, or shopping on the weekends. These are her main interests, as well as
watching TV programmes such as the X Factor, Britain’s Got Talent and the Voice, as well as watching other
channels such as Disney and Nickelodeon. Her favourite films include: frozen - like any young girl! Also, she
loves tangled and of course, the justin bieber movie.
Music is a passion for her; she is up to date on all the new releases and knows all the words within a short space
of time. When possible, she attends concerts with her friends, as well as her parents/a parent, due to her being
under the age of 16 (which isn’t always a bad thing - she has someone to pay for all her merchandise and
confectionary!) Her favourite artists include: One Direction, Justin Bieber, Jessie J, Little Mix, The Vamps,
Ariana Grande, Cheryl Cole and Union J. Obviously, like any typical soon-to-be teenager, she has a crush on the
majority of the boys in the pop industry hoping one day she will be lucky enough to meet them.
Despite her age, she is a loyal customer even if it means nagging her parents 24/7, she favours ‘Pop It’ to all
other pop magazines as it contains EXCLUSIVE information and is always fully up to date as well as having
fun activities to complete and cover mount. Music channels and YouTube are her favourite because she gets to
watch her favourite music videos.
Those in the older section of the target audience are more advanced and have all the latest social networking
sites such as Twitter, Instagram and Vine, following their favourites, keeping up to date with as much as detail
as possible. Not only do they follow celebrities, but their favourite magazine, ‘Pop It’. This further highlights
her dedication to the pop genre and how much she loves to engage and connect with her favourite artists,
whether its by reading a magazine, or reading their tweets.