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Institutional research
1.
2. Bauer Media Facts
Bauer Media Group is a large European-based media company, headquartered in Hamburg, Germany
that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV
stations around the world. - Wikipedia
Some of the titles Bauer media
owns:
- Kerrang
- Kiss
- Magic
- Cool FM
- Rock FM
- Have approximately 17,873,000 listeners weekly.
- Are the UK’s biggest magazine publisher.
- Downtown Radio
- Heat Radio
- TFM
- Take A Break
- Metro Radio
3. Music Magazines
Bauer Media publishes 3 main music magazines; Kerrang, Q, and Mojo.
One reason for publishing more than one music magazine is to appeal to different audiences…
Kerrang – Rock music
Q – Modern music
Mojo – Music from all genres
Also, having more than one music magazine and appealing to a wider audience, the company will make
more profit overall.
4. Why might this company be interested in adding another music
magazine to their list of titles?
Having another magazine that is maybe a different genre of music
would appeal to another audience which ultimately means more
profit for the company.
How will this research affect my ideas?
I will look at the music magazines that this company owns and try
to make mine different so that it will appeal to a different
audience.