dshzjnsdcxi

1. Q3. WHAT KIND OF
MEDIA INSTITUTION
MIGHT DISTRIBUTE
YOUR MEDIA
PRODUCT AND WHY?
BY ALICE VENARD

2. BAUER MEDIA
* Is a multinational media company headquartered in Hamburg, Germany
which operates in 16 countries worldwide
* Since the company was founded in 1875, worldwide circulation of Bauer
Media Group's magazine titles amounts to 38 million magazines a week.
* The Bauer Publishing Group comprises 300 magazines worldwide in 15
countries, as well as TV and radio stations
* In 2008 to become the UK's biggest publishing group.
* The group acquired Australia's largest magazine publisher, ACP
Magazines from private equity firm, CVC in 2012, increasing the
company’s value to more than €2 billion
* Bauer is home to ‘Kerrang’ and ‘Q’ magazines.
Their slogan ‘we think popular’
tells us that they distribute media
products that are popular with a
mass group of people and will be
reliable. This is also shown as they
distribute ‘Q’ and ‘Kerrang’ as
well, which are both very popular

3. IPC MEDIA
* Is a consumer magazine and digital publisher in the United
Kingdom, with a large portfolio selling over 350 million copies each
year.
* They are one of the UK’s leading consumer magazine publisher
they engage with 26m UK adults – 2/3 of UK women and 42% UK
men.
* IPC are committed to working in partnership with its
consumers, advertisers, business partners and employees to
deliver exceptional value, service and creativity
* IPC would be a good company to distribute my product as they are
recognized globally and reach their target audience in many
different formats, meaning that my product would be accessible to
a widespread of people

4. EGMONT GROUP
* The Egmont Group is a media corporation founded and rooted in
Copenhagen, Denmark. The business area of Egmont has traditionally
been magazine publishing but has over the years evolved to comprise
media generally.
* Egmont has a number of local country branches: Australia, Austria,
Bulgaria, China, Croatia, Czech Republic, Denmark, Estonia, Finland,
Germany, Hong Kong, Hungary, Latvia, Lithuania, Norway, Poland –
shows it a company that will be able to distribute globally.
* Egmont is home to ‘We Love Pop’, whose target audiences are girls
between 13-15 years old. Egmont saw a gap in the market for another
pop magazine after ‘Smash Hits’ magazine ended in 2006. ‘We Love Pop’
has a circulation figures of around 115,000.
* Their target audience is usually children and teenagers.

5. PROMETHEUS GLOBAL
MEDIA
* Prometheus Global Media, formerly e5 Global Media, is an
American entertainment publishing company based in New
York City. The company was formed by the sale of the
entertainment and media division of Nielsen Business Media in
December 2009.
* Home to ‘Billboard’ magazine and also ‘The Hollywood
Reporter’
* Prometheus Global Media distribute magazines that are
focused on popular culture.

6. SPIN MEDIA
* SpinMedia (formerly Buzznet and Buzz Media) is a
company and blog network based in Los Angeles.
* It owns a community of around 40 pop culture websites
(with over 40 million unique monthly visitors), including
Buzznet, Idolator, and Stereogum.
* It is also home to ‘VIBE’ and ‘Spin’ magazine.
* They are also talent sites for Kim, Khloe and Kourtney
Kardashian.

7. CHOSEN MEDIA
INSTITUTION
Overall, I believe that Bauer Media would be best to distribute my
product. Mainly because Bauer publishes to a very diverse
audience and is open to a wide variety of different genres of
media products. My product is also aimed towards both male
and female and Bauer has a large following will increase the
chances of my magazine to become popular in the music
industry. Bauer also publishes all over the world which will allow
my magazine to develop a widespread fan base across different
countries. However, the only disadvantage with Bauer is that
they are home to a lot of different brands which could mean that
my product will receive less attention as it is not well known.

8. DISTRIBUTION OF MY
PRODUCT.
Due to the rise in social media and internet culture I would
my product to be very accessible both physically and
digitally. This would not only increase audience interest but it
would give them alternatives on how they view the magazine.
Today there is a rise in people purchasing magazines on their
portable devices than buying hard copies.
* Due to proliferation and convergence
the majority of people in society have
access to magazines on their
smartphone devices.
* Many magazines have their own app
such as ‘Q’, which you can either pay
for a single issue, 1 month
subscription, 6 month subscription
and a years subscription. The digital
edition of Q includes interactive
galleries, music and video links
enabling you to listen as you read.

9. DISTRIBUTION OF MY
PRODUCT.
If you can’t access my magazine on a portable device, there will also be website.
Most music magazines have their own website, this is allows them to have extra
features, interviews, competitions and quizzes. They also include a newsletter,
which allows fans of the music magazine to sign up to. They will receive emails
about the magazine, offers and up and coming competitions. By having a website,
this makes the magazine accessible all over the world.
NME
We Love Pop
Q
Billboard

10. DISTRIBUTION OF MY
PRODUCT
Even though there is a rise in reading magazines on portable
devices, many still enjoy purchasing physical copies of the
magazine, some even collect them. I would distribute my
magazine within supermarkets, as this is the most common
place where people buy magazines. Also, this means that if
Bauer distributed my magazine it would reach supermarkets
globally.