Time Inc. UK and Bauer Media Group would both be suitable to distribute the magazine, but Time Inc. would be most beneficial. As a large publisher with magazines similar to the target style and audience of NME, Time Inc. could effectively market the magazine. Additionally, Time Inc. distributes media across many platforms like MTV that could further promote the magazine to its target young male and female audience. While Bauer also has experience with magazines like Kerrang for a similar age group, Time Inc.'s integration across TV, radio, and magazines would provide more opportunities to engage audiences through different media streams.

1. Evaluation Question 3
What kind of media institution might distribute your media product
and why?

2. MY MEDIA PRODUCTION

3. Time Inc. UK
Time Inc. UK is the UK’s biggest publisher of print and digital magazine content, engaging with
almost half of UK adults in prints. Their award winning websites reach over 28 million users globally
each month. Time Inc. publish NME, which I researched for my codes and conventions and is similar
to my magazine in terms of target audience and style. Considering how popular NME is as a music
magazine, Time Inc. would be very capable at marketing and distributing my magazine similarly to
NME.
Time Inc. also distributes media for many other platforms through the use
of synergy such as web, mobile and TV – interestingly, MTV. Many young
adults would be interested in watching MTV so it would be the perfect
place to promote my magazine.
Time Inc. are known to be quite professional and as they distribute a lot of different
magazines, they are very experienced and would know how to successfully market
my magazine to my target audience.

4. Bauer Media Group
Bauer is a European based publisher, who owns the rights to more than 600 magazines (including
Kerrang and Q), 400 digital products and 50 radio stations. Kerrang attracts audiences aged 17-24,
very similar to my target audience. Considering Kerrang is the worlds biggest selling rock magazine, I
think that Bauer would be a great company to distribute and market my product as they have
experience in marketing for this particular age group which could be exploited during the marketing
of my magazine.
Kerrang is a rock magazine, therefore my magazine wouldn’t be competing against Kerrang as
they’re based on completely different music genres. By introducing a new music magazine aimed at
a different audience, this could be beneficial to the Bauer Media Group as their total audience
would increase and their brand would become even more influential. Bauer could also distribute
the release across their multi platform ownership, marketing it on their radio stations, specifically
Kiss FM, which would further promote my magazine to my target audience.

5. After researching both distributors, it is evident that both Time Inc. UK and Bauer
Media are very successful at promoting music magazines to my target audience,
and would be very suitable companies to distribute my magazine. However, due to
Time Inc. also distributing media to a lot of other platforms, it would be the most
beneficial for producing my magazine as channels such as MTV would help to
further engage my audience. This would significantly boost sales as these channels
have young target audiences of both male and females, as does my magazine.
Vertical and horizontal integration is a key aspect in the success of marketing and
distributing a magazine. Horizontal integration is when a large company, for
example Time Inc. owns different subsidiaries of the same structure (eg. TV, radio
and magazines). This would be very beneficial for my magazine as it can boost
popularity through many different media streams.