This proposal is for a movie trailer and promotional material called "D&D: an adventurous adventure". The purpose is to encourage viewers aged 16-24, of both genders, to watch the film. The trailer will use gags and snippets to hint at the story and genre of movie trailer. It may need restrictions for younger audiences due to crude comedy and violence. Legal and ethical considerations are discussed to avoid offending groups and prevent copyright issues.

1. Proposal
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Working Title: D&D: an adventurous adventure (trailer and promotional material).
What is it called? This can change if you think of something better later
Product’s Purpose: to encourage the viewer to watch the film.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: movie trailer.
What sort of product is it
Content: a selection of gags from the “film” and snippets to help surmise the story.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience: teenagers and young adults in the age range of 16 – 24 applying to both boys
and girls.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Legal & Ethical Considerations: it would need to be restricted from children for crude
physical comedy and violence.
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?