p4

1. Proposal
1
Working Title: egg hunt
What is it called? This can change if you think of something better later
Product’s Purpose: the products purpose is to entertain the player
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: adventure
What sort of product is it
Content: it is about trying to find chocolate eggs and bring them back, it doesn’t really have
a story
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience: children 6-12, it is made for all social classes and genders, it is targeted at
people who like adventure
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Legal & Ethical Considerations: it will not contain offensive material
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?