This proposal outlines a horror shooting game aimed at teens and young adults aged 16 to 30. The game would involve zombies and include violent gameplay with guns and weapons to provide entertainment. To appeal to its target audience and avoid legal issues, the game would restrict access to those under 16 and ensure no offensive or copyrighted content is included through careful review of its materials and story.

1. Proposal
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Working Title: horror game
What is it called? This can change if you think of something better later
Product’s Purpose: To entertain consumers
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: horror shooting game
What sort of product is it
Content
The product is a gaming magazine and will talk about the most recent games which are out at the
time for people to see and buy. The games will be horror orientated and will be violent and involve
guns and weapons.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience: My audience is young teens and young adults who enjoy gaming 16- 30 my
project will be appealing to this age group as it is about a horror game involving zombies.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include? No there will be no offensive material.
Will you restrict younger people using/accessing it? Yes as guns will be involved and violence so it
will be 16 an over
Will it offend any social groups/religions/ethnicities? No the game wont affect any religious groups
How will you ensure you do not offend anyone? I will make sure there is nothing in the game which
will affect any religions or backgrounds whatsoever.
Are you using characters/names/logos of existing products/IPs? No I am not using any existing
logos.
Will you product be sufficiently different from existing products to not get sued for copyright
infringement? Yes my product will be completely different to ensure I wont get sued for copyright.