This proposal is for a fantasy photography product called "fairies" aimed at entertaining a 12+ younger, female, middle class audience. The pictures will feature colorful black silhouettes of fairies with flower skirts and wings against a woodland background. No offensive or religious material will be included, and technology will be required to view the images to restrict younger audiences. The product will be sufficiently original to avoid copyright issues.

1. Proposal
1
Working Title:
fairies
What is it called? This can change if you think of something better later
Product’s Purpose:
To escape and put the person in a fantasy world
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre:
Fantasy photograph
What sort of product is it
Content
The pictures include lots of colours and the black silhouettes as the fairies with colourful flower
skirts and wings. The background will be a wood.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience:
12+ younger audience will appeal to them as its intriguing, female as there is only female fairies,
middle class need technology to look at it
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include? no
Will you restrict younger people using/accessing it? Need technology to view it
Will it offend any social groups/religions/ethnicities? no
How will you ensure you do not offend anyone? dont include anything from ant religion like
symbols.
Are you using characters/names/logos of existing products/IPs? No
Will you product be sufficiently different from existing products to not get sued for copyright
infringement? Yes I will not be including anything from any existing product.