Jay Brown evaluated his final media production project. He was initially attracted to the project due to its focus on bodybuilding, a topic he is passionate about. He undertook research on similar documentaries and his target audience to develop his ideas. Throughout the project, Jay refined his ideas in presentations and decided to make the documentary more personal. In the end, Jay was very happy with the outcome of his project and felt it demonstrated a distinction level of work. He believed the documentary successfully applied the conventions of the genre and appealed to his target audience.