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Shedding Light On Twitter - Original


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I created this 5-step guide for a Twitter lunch and learn. The idea is to help people get the most out of this great tool by understanding the community culture, how to develop (and engage) a network and how to become a resource.

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Shedding Light On Twitter - Original

  1. 1. Shedding Light on Twitter in 5 Easy-to-“Follow” Steps Heather Whaling @prtini
  2. 2. Twitter Phenomenon <ul><li>10 million users </li></ul><ul><ul><li>1,382% year-over-year growth </li></ul></ul><ul><li>Twitter traffic surpasses NY Times </li></ul><ul><li>Majority = 35 years old or older </li></ul><ul><ul><li>45-54 years olds = 36% more likely than average to visit Twitter </li></ul></ul><ul><ul><li>25-34 years olds = 30% more likely </li></ul></ul>
  3. 3. Why all the fuss? <ul><li>Super easy to use </li></ul><ul><li>Anywhere, anytime </li></ul><ul><li>Build your network </li></ul><ul><li>Collaborate </li></ul><ul><li>Learn </li></ul><ul><li>Insight (the new ROI) </li></ul><ul><li>Breaking news </li></ul><ul><li>B2B, B2C, D2C </li></ul>
  4. 4. Response to columnist Leonard Pitts: Still Not Sure?
  5. 5. Getting Started
  6. 6. Twitter Basics Tweet Posting a message to Twitter @ + name The command which allows tweets to be sent; proceeds username (i.e. @journchat) Following You choose to receive someone's updates Followers People who choose to receive your updates Direct Message Private message sent between two people Block Preventing someone from reading your updates Favorites A public area to save your favorite tweets Fail Whale Too many people are tweeting! Hashtag The # next to a word allows for conversation tracking (#otweet) Tweetup A face-to-face gathering of those who tweet Twitter Basics Credit: @prsarahevans
  7. 7. Step 1: Identify Goals <ul><li>Why are you here? </li></ul><ul><ul><li>Increased brand visibility </li></ul></ul><ul><ul><li>Personal branding </li></ul></ul><ul><ul><li>Develop a large network </li></ul></ul><ul><ul><li>Monitoring trends </li></ul></ul><ul><ul><li>Other goals?? </li></ul></ul>
  8. 8. Step 2: Develop Network <ul><li>People </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>http: //wefollow .com </li></ul></ul><ul><ul><li>http: //mrtweet .com </li></ul></ul><ul><ul><li>http: //justtweetit .com </li></ul></ul><ul><li>Trends </li></ul><ul><ul><li> </li></ul></ul>
  9. 9. Step 2: More Networking <ul><li>Connect with reporters </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Searchable by beat, location, name outlet </li></ul></ul><ul><li>Don’t start pitching … yet </li></ul><ul><ul><li>Does reporter want to be pitched on Twitter? </li></ul></ul><ul><ul><li>Establish a relationship with reporter FIRST </li></ul></ul>
  10. 10. Step 3: Dip Your Toes In <ul><li>Understand community “norms” </li></ul><ul><li>Quality vs. quantity </li></ul><ul><li>Read bios to find connections </li></ul><ul><li>Say “hello” </li></ul><ul><li>Be a resource </li></ul><ul><li>Promote others </li></ul>
  11. 11. Step 4: Start Talking “ Find the people that you would like to have conversations with, and start having conversations with them. Just because they’re not following you, doesn’t mean you can’t start conversations with them. If you’re a consumer brand, it’s important to create a large following. If you’re business-to-business, having just the right 50 people following you is important.” -- Geoff Livingston (@geoffliving)
  12. 12. Step 4: Start Talking
  13. 13. Step 5: Build Your Network <ul><li>Participate in hash-tag chats: </li></ul><ul><ul><li>#journchat </li></ul></ul><ul><ul><li>#gno </li></ul></ul><ul><ul><li>#blogchat </li></ul></ul><ul><li>#followfriday and “starter lists” </li></ul><ul><li>Personal email signature </li></ul><ul><li>Don’t forget to include your ID on blog comments </li></ul><ul><li>Update Facebook and LinkedIn profiles </li></ul>
  14. 14. Helpful Hints
  15. 15. My Favorite Tools <ul><li>TweetDeck, Seesmic, Nambu, </li></ul><ul><li>Tweetgrid </li></ul><ul><li>Qwitter </li></ul><ul><li>Bitly, Hootsuite, TinyURL </li></ul><ul><li>iPhone: Tweetie, TwitterFon </li></ul><ul><li>Blackberry: TwitterBerry </li></ul>
  16. 16. Parting Advice <ul><li>It’s ok to dip in and out </li></ul><ul><li>Reveal your personality, but remember your goals </li></ul><ul><li>Create categories to stay organized </li></ul><ul><li>Promptly reply to @s and DMs </li></ul><ul><li>Twitter isn’t IM-ing </li></ul><ul><li>120 is the new black </li></ul>