social media

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social media

  1. 1. Social Media By Vasavi Lokini
  2. 2. SOCIAL MEDIA It’s Good to be Social Overview <ul><li>Introduction </li></ul><ul><li>History </li></ul><ul><li>Working Process </li></ul><ul><li>Technology </li></ul><ul><li>Advantages </li></ul><ul><li>Disadvantages </li></ul><ul><li>Conclusion </li></ul>
  3. 3. SOCIAL MEDIA It’s Good to be Social What is Social Media ? - Media for Social Interaction - Use of web-based and mobile technologies to turn communication into interactive dialogue INTRODUCTION
  4. 5. SOCIAL MEDIA It’s Good to be Social What is Social Media ? - According to Andreas Kaplan and Michael Haenlein , “ A group of Internet-based applications that build foundations of Web 2.0 allows creation and exchange of user-generated content. INTRODUCTION
  5. 6. SOCIAL MEDIA It’s Good to be Social What is Social Media ? <ul><li>Simply, It’s marketing a brand online for improving sales and getting more business . </li></ul><ul><li>Consumers realised very early & now, brands are realising this. </li></ul><ul><li>The continued growth of social networking and blog sites i s having an effect on brands and how those brands are marketed. </li></ul>INTRODUCTION
  6. 7. SOCIAL MEDIA It’s Good to be Social History of Social Media ? <ul><li>Next big thing in India after cricket and Bollywood </li></ul><ul><li>As per the report from ViziSense , reaches 60 % of web </li></ul><ul><li>Brand conversations impact companies in three ways: consumers review products, related customer experiences, and interactions with brands . </li></ul><ul><li>A form of mass media , and it can be used for interactive, informational, educational or promotional purposes . </li></ul>HISTORY
  7. 8. SOCIAL MEDIA It’s Good to be Social Different Types of Social Media ? <ul><li>Blogging: Google Blogger... </li></ul>HISTORY <ul><li>Social Networking: Facebook, Twitter, Google+.. </li></ul><ul><li>Emailing: Gmail, Yahoo... </li></ul><ul><li>Chatting: Yahoo Chatrooms </li></ul><ul><li>Video Sharing: Youtube... </li></ul><ul><li>Shopping: eBay, Amazon, FlipKart... </li></ul>
  8. 10. - 20% of social media users are female and 80% are male.
  9. 13. SOCIAL MEDIA It’s Good to be Social Main principles that apply ? <ul><li>The Message is for the Medium </li></ul><ul><li>“ Think about what people are interested in, not what </li></ul><ul><li>you want to show them” </li></ul>WORKING PROCESS <ul><li>Audacity Is Everything: </li></ul><ul><li>“ Big stories are generally better than small ones . </li></ul><ul><li>. Odd or funny videos get more play than conventional ones. </li></ul><ul><li>Give Them Something to Talk About: </li></ul><ul><li>“ Everyone likes a scandal and controversy” </li></ul>
  10. 14. SOCIAL MEDIA It’s Good to be Social Main principles that apply ? <ul><li>Simplicity Is a Virtue: </li></ul><ul><li>“ When announcing your news, express it in the simplest </li></ul><ul><li>possible language.” </li></ul>WORKING PROCESS <ul><li>Make It Brief: </li></ul><ul><li>The core concept of the message: </li></ul><ul><li>— the part you want people to remember </li></ul><ul><li>— should be short enough to print on the subject line of an </li></ul><ul><li>e-mail or in the headline of a magazine article. </li></ul>
  11. 15. SOCIAL MEDIA It’s Good to be Social Best Social Networks ? TECHNOLOGY
  12. 16. SOCIAL MEDIA It’s Good to be Social What’s Facebook ? <ul><li>It’s Social network service </li></ul><ul><li>Website launched in February 2004 </li></ul>TECHNOLOGY
  13. 17. “ Power to share and make the world more open and Connected”
  14. 18. SOCIAL MEDIA It’s Good to be Social Why Facebook ? <ul><li>Facebook Ads </li></ul><ul><li>Reach Over 200 Million active users </li></ul><ul><li>600,000 new user’s everyday </li></ul><ul><li>Fastest growing demographics </li></ul><ul><li>Facebook Events </li></ul><ul><li>Facebook Fan pages </li></ul><ul><li>Average user time: 25 Minutes </li></ul><ul><li>100 Million Users return daily </li></ul>TECHNOLOGY
  15. 21. SOCIAL MEDIA It’s Good to be Social What’s Twitter ? <ul><li>Social networking and micro blogging website </li></ul><ul><li>Users send and read messages called tweets, visibly public by default </li></ul><ul><li>hashtags – words or phrases prefixed with a &quot;#&quot; sign </li></ul><ul><li>the &quot;@&quot; sign followed by a username is used for mentioning or replying to other users </li></ul>TECHNOLOGY
  16. 22. SOCIAL MEDIA It’s Good to be Social Why Twitter ? <ul><li>Proven Twitter Marketing Strategies for brands: </li></ul><ul><li>Build the Brand With Promoted Accounts: </li></ul><ul><li>“ Promoted Accounts are for long- term brand building” </li></ul><ul><li>Utilize Hash tags: </li></ul><ul><li>“ follow us on Twitter” messages areconfusing, hashtags </li></ul><ul><li>can be more effective. </li></ul><ul><li>After Audi included the hashtag #ProgressIs in its Super Bowl ad, the company “completely dominated” Twitter discussions about progress for the month. </li></ul>TECHNOLOGY
  17. 23. SOCIAL MEDIA It’s Good to be Social What’s Google+ ? TECHNOLOGY
  18. 24. SOCIAL MEDIA It’s Good to be Social Why, Google+ ? <ul><li>Google integrated Google Analytics into Google+ brand pages, so that brands can gain valuable insights into who their fans are, what content their fans are consuming, and where they are coming from. </li></ul><ul><li>Google is fully prepared to support it with its Google Display Network, AdWords and DoubleClick advertising products. </li></ul>TECHNOLOGY
  19. 25. SOCIAL MEDIA It’s Good to be Social What are Advantages ? <ul><li>Costs very little to get your customers </li></ul><ul><li>Easy to use & has Wide reach </li></ul><ul><li>Ex: ‘Why This Koleveri Di’ Reaches 10 Million Mark. </li></ul><ul><li>Build loyalty and long-term relations </li></ul><ul><li>Easy to Gather </li></ul><ul><li>- Information about your customers, Customer wants </li></ul><ul><li>and desires, Deal with any business problems encountered </li></ul><ul><li>Establish, defend, and boost your company’s credibility </li></ul><ul><li>Fun and creative method of doing business </li></ul>ADVANTAGES
  20. 26. SOCIAL MEDIA It’s Good to be Social Now, Drawbacks ? <ul><li>More time Consuming </li></ul><ul><li>Big, Not Controllable by a Marketor </li></ul><ul><li>Turning into negative publicity </li></ul><ul><li>Negative Influence: </li></ul><ul><li>“ Employees may waste valuable time using social media </li></ul><ul><li>channels such as Facebook and Twitter” </li></ul><ul><li>Use of social media dishonestly leads to </li></ul><ul><li>loss of sales, public outrage, and more </li></ul>DISADVANTAGES
  21. 27. SOCIAL MEDIA It’s Good to be Social Conclusion <ul><li>Social Media practitioners need to </li></ul><ul><li>understand what is going on in our industry </li></ul><ul><li>Social Media is not going to replace Traditional Marketing but both needs to be integrated </li></ul><ul><li>Build a personal brand and in communicating a business value. Thatswhy Marketors drive CEO’s to Twitter. </li></ul>

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