10% of Twitter users account for 90% of all activity? (Harvard Business School)

The more followers you have, the more you tweet? (Sysomos)

Brazilians are the second largest population of Twitter users? (Sysomos)

15% of all US adults will use a microblog service this year? (eMarketer)

Hiring

Traffic building

Professional networking

Publicity

News

Prospecting

Feedback

Peer relations

Competitive tracking

Search engine optimization

Use keywords

Link to an “About” page on your site

Seesmic (top) and Tweetdeck are popular choices

Choose a mobile client

Comment on others’ tweets

Be courteous, even if you disagree

Analytics

Geotargeting

Custom URLs

Demonstrate you know your market

Promote your work thoughtfully

Share links and knowledge

Use LinkedIn contacts or business cards to look up and follow people in your field

Alternate between something relevant to your business and something irrelevant. Comments on the tax season can alternate with notes about my passion fruits coming into season.

Add “Follow Me on Twitter” to your emails, web site, and other communications

Don’t follow too many more people than follow you, or you risk looking like a spammer.

Find other companies that are similar to yours and follow them. Their customers will start following you.

The smart way to market on Twitter: Don’t. Instead, provide value to others.

Always be positive. The quickest way to get me to stop listening to you is to constantly complain.

When the people you are following put out a tweet for help, answer back. Don’t let the it die in cyberspace.

Comment upon and retweet their messages

Include their Twitter name

If they follow you, thank them

Ask for advice, input

It’s occasionally OK to ask for a RT

Tweet from events you attend

Create Twitter-only events

Add your Twitter ID to all communications

Participate in topical Twitter chats

Easily automated

Tweetstream quickly becomes unwieldy

Ask questions, conduct market research

Collect ideas, innovations and feedback from social network

Customer service and retention

Humanize brand, increase staff retention, build team spirit

Expert exchange

Publish recent news

Advertise events, activities, products and promotions

Special offers and promotions (by segment and geography), special interest engagement groups and information channel

Focus is on building relationships and enthusiasm among prospective employees

Image of Sodexo as progressive company appeals to young workers

In this business, timing matters

Twitter is low-cost real-time promotional channel

Tools mainly manage multiple accounts and monitor conversations

Next generation will automate posting across multiple channels, summarize feedback and follow up on actions