Social Media 101 by Robin J Phillips

2,573 views

Published on

Social Media can be a powerful tool for reporters. In Social Media 101, Robin J Phillips explains how doing nothing is not an option.
She offers tips to reporters on ways to set up their Twitter and Facebook accounts and how to start using them.

Published in: News & Politics
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total views
2,573
On SlideShare
0
From Embeds
0
Number of Embeds
330
Actions
Shares
0
Downloads
37
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide
  • This is our reality. Google 5 generations and you’ll get hundreds of photos. Who reads a paper? Who wants news on the phone? Who doesn’t read the news but does get info from friends on facebook?
  • Social Media is where our readers, viewers, people are
  • Signed up. Now what?
  • Use Twitter to find out what people are talking about right now
  • Social Media 101 by Robin J Phillips

    1. 1. Social Media 101 Robin J. Phillips Reynolds Center for Business Journalism Twitter: @BizJournalism facebook.com/BizJournalism
    2. 2. Five generations
    3. 3. Doing nothing is not an option
    4. 4. Doing nothing is not an option <ul><li>Facebook: </li></ul><ul><li>More than 400M active users </li></ul><ul><li>½ of Facebook users login daily </li></ul><ul><li>Average user has 130 friends </li></ul><ul><li>5 billion pieces of content/weekly </li></ul><ul><li>100 million access FB via phone </li></ul>
    5. 5. Doing nothing is not an option <ul><li>Facebook: </li></ul><ul><li>More than 400M active users </li></ul><ul><li>½ of Facebook users login daily </li></ul><ul><li>Average user has 130 friends </li></ul><ul><li>5 billion pieces of content/weekly </li></ul><ul><li>100 million access FB via phone </li></ul><ul><li>Twitter: </li></ul><ul><li>105 million registered users </li></ul><ul><li>300,000 new accounts/day </li></ul><ul><li>Google, Bing, Yahoo: search Twitter </li></ul>
    6. 6. Twitter growth over 3 years <ul><li>Tweets per day </li></ul><ul><li>2007 - 5,000 </li></ul><ul><li>2008 - 300,000 </li></ul><ul><li>2009 - 2.5 million </li></ul><ul><li>In ’09 Tweets grew 1,400% to 35 million per day. </li></ul><ul><li>Today - 50 million tweets per day </li></ul><ul><li>600 tweets per second </li></ul>
    7. 7. It’s where people are
    8. 8. Beats <=> Social Media <ul><li>“ Social networks have been key to journalists forever – what journalist does not have a network of sources ? </li></ul><ul><li>What Facebook and other online social networks do is make it very easy to expand that network.” </li></ul><ul><li>Howard Rheingold , author of </li></ul><ul><li>The Virtual Community </li></ul>
    9. 9. Journalists on social media <ul><li>WHY use it? </li></ul><ul><li>Find leads </li></ul><ul><li>Find new sources </li></ul><ul><li>Crowdsource </li></ul><ul><li>Notice trends </li></ul><ul><li>Broadcast breaking news </li></ul><ul><li>Promote your stories </li></ul><ul><li>Grow audience for a blog </li></ul><ul><li>Share drafts (really) </li></ul>
    10. 10. Journalists on social media <ul><li>WHY use it? </li></ul><ul><li>Find leads </li></ul><ul><li>Find new sources </li></ul><ul><li>Crowdsource </li></ul><ul><li>Notice trends </li></ul><ul><li>Broadcast breaking news </li></ul><ul><li>Promote your stories </li></ul><ul><li>Grow audience for a blog </li></ul><ul><li>Share drafts (really) </li></ul><ul><li>HOW? </li></ul><ul><li>Be as human as possible </li></ul><ul><li>Establish relationships before you ‘need’ them </li></ul><ul><li>Use different tools for different audiences </li></ul><ul><li>Engage, promote others </li></ul><ul><li>Integrate blog, social media, Web site </li></ul><ul><li>Experiment, experiment, experiment </li></ul>
    11. 11. Signing up, setting up <ul><li>Sign up </li></ul><ul><li>Real photo </li></ul><ul><li>Bio </li></ul><ul><li>Background </li></ul><ul><li>Start following </li></ul><ul><li>Tweet! </li></ul>
    12. 13. Just started, but popular Not enough info in bio
    13. 14. <ul><li>Great bio </li></ul><ul><li>real name </li></ul><ul><li>real photo </li></ul><ul><li>where she lives </li></ul><ul><li>hometown </li></ul><ul><li> education </li></ul><ul><li>where she works </li></ul>
    14. 15. Other journos’ bios
    15. 16. FB bio
    16. 17. Begin Tweeting <ul><li>Create a persona </li></ul><ul><li>Let followers know what to expect </li></ul><ul><li>Share your work </li></ul><ul><li>Engage in a conversation </li></ul><ul><li>Inject personality </li></ul><ul><li>Use first person </li></ul><ul><li>Set a tone </li></ul><ul><li>Have fun </li></ul>
    17. 18. No, it’s not that bad
    18. 19. First Tweets
    19. 20. Announce yourself
    20. 21. Announce yourself <ul><li>Twitter lists: </li></ul><ul><li>Twellow </li></ul><ul><li>WeFollow </li></ul><ul><li>LoadedWeb </li></ul><ul><li>JustTweetIt </li></ul><ul><li>TweetFind </li></ul><ul><li>MrTweet </li></ul>
    21. 22. Announce yourself <ul><li>Twitter lists: </li></ul><ul><li>Twellow </li></ul><ul><li>WeFollow </li></ul><ul><li>LoadedWeb </li></ul><ul><li>JustTweetIt </li></ul><ul><li>TweetFind </li></ul><ul><li>MrTweet </li></ul><ul><li>Twitter lists for Journalists: </li></ul><ul><li>MuckRack </li></ul><ul><li>MediaonTwitter </li></ul><ul><li>JournalistTweets </li></ul>
    22. 23. Start following people <ul><li>People on your beat </li></ul><ul><li>Other journalists </li></ul><ul><li>Friends </li></ul><ul><li>Family </li></ul><ul><li>Readers, viewers </li></ul>Click
    23. 24. Anatomy of a Twitter page ad @replies (public) DMs (private) Favorites My saved searches Lists
    24. 25. @replies Reply to Greg Mitch
    25. 26. This is what he sees … he can react or not
    26. 27. Check your @replies regularly That’s where the conversation is Click this link
    27. 28. Check your DMs regularly These are private conversations with followers. Can only DM someone who is following. Click this link
    28. 29. Lists can help find people to follow
    29. 30. Blending personal and professional
    30. 31. Direct plea to Facebook friends Finding people on Social Media sites
    31. 32. Ask your Twitter followers
    32. 33. www.search.twitter.com
    33. 34. mashable.com
    34. 35. Social Media: It’s all about people

    ×