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Media Relations in a Social World

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Geben Communication
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Pitching for the Hit: Media Relations in a Social World #OGS11 Heather Whaling [email_address] prtini.com twitter.com/prTini linkedin.com/in/heatherwhaling
Social Media + Media Relations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who is the media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thanks to soc med, anyone can be media, but not all media are journalists. #OGS11
Why Blogger Relations? ,[object Object],[object Object],[object Object],89% of journalists conduct research on blogs #OGS11
media relations goals: to secure coverage in outlets that connect with the right target audience/community to create opportunities for 3rd parties to share your stories
The More Things Change … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
how does social media strengthen media relations?
Social Research = Better Pitches ,[object Object],[object Object],[object Object],[object Object],[object Object]
Participation Generates Media Opportunities ,[object Object],[object Object]
as a PR blogger, I saw an opportunity to talk about “brandjacking” and crisis communication
reporters were looking for online responses to the oil spill …
so I responded …
the outcome?
the anatomy of an effective PR pitch
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Solid media pitches trump lukewarm relationships #OGS11
5 Cs of Blogger Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pitching 2.0 Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Collaboration. Integration. Social Good.

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Media Relations in a Social World

  • 1. Pitching for the Hit: Media Relations in a Social World #OGS11 Heather Whaling [email_address] prtini.com twitter.com/prTini linkedin.com/in/heatherwhaling
  • 2.
  • 3.
  • 4.
  • 5. media relations goals: to secure coverage in outlets that connect with the right target audience/community to create opportunities for 3rd parties to share your stories
  • 6.
  • 7. how does social media strengthen media relations?
  • 8.
  • 9.
  • 10. as a PR blogger, I saw an opportunity to talk about “brandjacking” and crisis communication
  • 11. reporters were looking for online responses to the oil spill …
  • 14. the anatomy of an effective PR pitch
  • 15.
  • 16.
  • 17.
  • 18.