Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Twitter Powerpoint


Published on

Published in: Technology, News & Politics

Twitter Powerpoint

  1. 1. Twitter As a Social Media Outlet By: Stephanie, Kaitlyn, Dave, Lauryn, Jaime and Courtney Group 6
  2. 2. Objectives <ul><li>Jaime- The beginning of Twitter </li></ul><ul><li>Dave- Twitter & PR (politics, news, businesses) </li></ul><ul><li>Lauryn- Twitter Chat & Social Networking </li></ul><ul><li>Kaitlyn- PR Studchat ( details) </li></ul><ul><li>Stephanie- PR Studchat (experience) </li></ul>
  3. 3. The Birth of Twitter <ul><li>What is Twitter? </li></ul><ul><li>Cofounders- Even Williams, Biz Stone, Jack Dorsey </li></ul><ul><li>Twitter and News organizations </li></ul>
  4. 4. The Birth of Twitter II <ul><li>Twitter is useful when stories are in progress </li></ul><ul><li>Twitter = easy access </li></ul><ul><li>Who uses Twitter? ( various age groups, broader use) </li></ul>
  5. 5. Twitter In Politics <ul><li>Positives: </li></ul><ul><li>use Twitter to interact in real time with their constituents </li></ul><ul><li>gage public support on various bills being proposed </li></ul><ul><li>feedback to the opposing party’s ideas. </li></ul><ul><li>Understand minority public opinion </li></ul><ul><li>Use to react to important speeches </li></ul><ul><li>Negatives </li></ul><ul><li>Content of speeches can be misconstrued </li></ul><ul><li>Difficult to put “positive spin” on issues. </li></ul><ul><li>Privacy issues. </li></ul>
  6. 6. Twitter Used In the Main Stream Media <ul><li>Positives </li></ul><ul><li>Discuss current issues that are being talked about in the news in real time. </li></ul><ul><li>Example: CNN’s Rick Sanchez </li></ul><ul><li>Provides audience feedback- allows audience to interact with news reporters. </li></ul><ul><li>Negatives </li></ul><ul><li>Opinions expressed are not always that of the host. (i.e., responders are often employees.) </li></ul><ul><li>Potentially impact reputation of company </li></ul>
  7. 7. How Today’s Businesses Use Twitter <ul><li>Positives </li></ul><ul><li>gain valuable insight from consumers </li></ul><ul><ul><li>Demographics </li></ul></ul><ul><li>Consumer feedback </li></ul><ul><li>How it has impacted businesses? </li></ul><ul><li>Negatives </li></ul><ul><li>Product vulnerability. </li></ul><ul><li>Potential to become too focused on a specific demographic population. </li></ul>
  8. 8. History of Social Networking <ul><li>BBS- Bulletin Board System </li></ul><ul><li>CompuServe-computer communication system ( 1970’s) </li></ul><ul><li>AOL-”internet before the internet” </li></ul>
  9. 9. Social Websites Explode <ul><li>Friendstar, Myspace, Facebook </li></ul><ul><li>Multiple uses for these social websites </li></ul><ul><li>(friendship, networking, possible interviews) </li></ul><ul><li>Twitter- the most advanced form of social networking </li></ul>
  10. 10. PRStudChat <ul><li>PRStudChat- function (Brings people together) </li></ul><ul><li>Deirdre Breakenridge- Marketwyse </li></ul><ul><li>Hashtags & Tweets </li></ul>
  11. 11. PRStudChat II <ul><li>What does PRStudChat have to offer? </li></ul><ul><li>PRStudChat Event (when and where) </li></ul><ul><li>Event Prize for the school with most participants </li></ul><ul><li>Postive Publicity for winning school! </li></ul>
  12. 12. #PRStudChat Hundreds of students and professionals are able to connect all over the U.S. - participants from: NJ, NY, Fla., Ore., Ala., 409 different perspectives interesting perspectives about public relations - -1800 tweets in #PRStudchat during event Open participation in real time- able to get instant reaction and feedback to questions
  13. 13. Complications <ul><li>Too many responses, sometimes difficult to follow. </li></ul><ul><li>#PRStudchat- not a forum to meet “Puerto Rican Studs”- (sorry ladies) </li></ul><ul><ul><li>Should have invitational access to prevent this. </li></ul></ul>
  14. 14. Conclusion