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Twitter Powerpoint

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Published in: Technology, News & Politics

Twitter Powerpoint

  1. 1. Twitter As a Social Media Outlet By: Stephanie, Kaitlyn, Dave, Lauryn, Jaime and Courtney Group 6
  2. 2. Objectives <ul><li>Jaime- The beginning of Twitter </li></ul><ul><li>Dave- Twitter & PR (politics, news, businesses) </li></ul><ul><li>Lauryn- Twitter Chat & Social Networking </li></ul><ul><li>Kaitlyn- PR Studchat ( details) </li></ul><ul><li>Stephanie- PR Studchat (experience) </li></ul>
  3. 3. The Birth of Twitter <ul><li>What is Twitter? </li></ul><ul><li>Cofounders- Even Williams, Biz Stone, Jack Dorsey </li></ul><ul><li>Twitter and News organizations </li></ul>
  4. 4. The Birth of Twitter II <ul><li>Twitter is useful when stories are in progress </li></ul><ul><li>Twitter = easy access </li></ul><ul><li>Who uses Twitter? ( various age groups, broader use) </li></ul>
  5. 5. Twitter In Politics <ul><li>Positives: </li></ul><ul><li>use Twitter to interact in real time with their constituents </li></ul><ul><li>gage public support on various bills being proposed </li></ul><ul><li>feedback to the opposing party’s ideas. </li></ul><ul><li>Understand minority public opinion </li></ul><ul><li>Use to react to important speeches </li></ul><ul><li>Negatives </li></ul><ul><li>Content of speeches can be misconstrued </li></ul><ul><li>Difficult to put “positive spin” on issues. </li></ul><ul><li>Privacy issues. </li></ul>
  6. 6. Twitter Used In the Main Stream Media <ul><li>Positives </li></ul><ul><li>Discuss current issues that are being talked about in the news in real time. </li></ul><ul><li>Example: CNN’s Rick Sanchez </li></ul><ul><li>Provides audience feedback- allows audience to interact with news reporters. </li></ul><ul><li>Negatives </li></ul><ul><li>Opinions expressed are not always that of the host. (i.e., responders are often employees.) </li></ul><ul><li>Potentially impact reputation of company </li></ul>
  7. 7. How Today’s Businesses Use Twitter <ul><li>Positives </li></ul><ul><li>gain valuable insight from consumers </li></ul><ul><ul><li>Demographics </li></ul></ul><ul><li>Consumer feedback </li></ul><ul><li>How it has impacted businesses? </li></ul><ul><li>Negatives </li></ul><ul><li>Product vulnerability. </li></ul><ul><li>Potential to become too focused on a specific demographic population. </li></ul>
  8. 8. History of Social Networking <ul><li>BBS- Bulletin Board System </li></ul><ul><li>CompuServe-computer communication system ( 1970’s) </li></ul><ul><li>AOL-”internet before the internet” </li></ul>
  9. 9. Social Websites Explode <ul><li>Friendstar, Myspace, Facebook </li></ul><ul><li>Multiple uses for these social websites </li></ul><ul><li>(friendship, networking, possible interviews) </li></ul><ul><li>Twitter- the most advanced form of social networking </li></ul>
  10. 10. PRStudChat <ul><li>PRStudChat- function (Brings people together) </li></ul><ul><li>Deirdre Breakenridge- Marketwyse </li></ul><ul><li>Hashtags & Tweets </li></ul>
  11. 11. PRStudChat II <ul><li>What does PRStudChat have to offer? </li></ul><ul><li>PRStudChat Event (when and where) </li></ul><ul><li>Event Prize for the school with most participants </li></ul><ul><li>Postive Publicity for winning school! </li></ul>
  12. 12. #PRStudChat Hundreds of students and professionals are able to connect all over the U.S. - participants from: NJ, NY, Fla., Ore., Ala., 409 different perspectives interesting perspectives about public relations - http://wthashtag.com/Prstudchat -1800 tweets in #PRStudchat during event Open participation in real time- able to get instant reaction and feedback to questions
  13. 13. Complications <ul><li>Too many responses, sometimes difficult to follow. </li></ul><ul><li>#PRStudchat- not a forum to meet “Puerto Rican Studs”- (sorry ladies) </li></ul><ul><ul><li>Should have invitational access to prevent this. </li></ul></ul>
  14. 14. Conclusion

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