We tend to talk about monitoring social media in terms of reputation management or customer service. Active listening is also a PR tool. This presentation offers case studies illustrating how listening generated media placements.
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Active Listening as a PR Tool
1. a fresh approach to best practices:
Active Listening
Heather Whaling
heather@gebencommunication.com
prtini.com • @prTini
#PRNedu • @prTini
2. Trend-Spotting
Old PR: Monitor newspapers,
magazines to find story hooks to
piggyback
Problem: Stories are already dated
New Solution: Keyword searches on
Twitter to uncover emerging trends
#PRNedu • @prTini
3. tweetable tip:
Create Twitter keyword searches to ID new pitching opps
Small business + innovation
#SmBiz + innovation
#PRNedu • @prTini
4. tweetable tip:
Create Twitter keyword searches to ID new pitching opps
#PRNedu • @prTini
5. tweetable tip:
Pitch a local angle to a national trend.
#PRNedu • @prTini
7. tweetable tip:
Monitor reporters to spot timely media opportunities
• Better targeting
• Access to reporters
before, during and after
the pitching process
• Tip: Create Twitter lists
to track key reporters
#PRNedu • @prTini
9. Challenge: Launch a new social media
management tool, targeting key niches
(sports, retail, restaurants)
Strategy:
• Media/blogger outreach
• Content marketing
• Social media
#PRNedu • @prTini
10. Media/blogger outreach:
• Target tech media & trade
pubs in key verticals
• Embargoed product launch
• Guest posts on visual
storytelling, fan engagement
• Data-driven stories
#PRNedu • @prTini
12. Social Media:
• Visual storytelling
resource
• Twitter chats
• Target brand
managers at sports,
retail, restaurants
Overall Results:
• Customer growth
exceeded
expectations
• Working on big
partnerships
• Major news coming
this fall … stay
tuned!
#PRNedu • @prTini
13. Heather Whaling • @prTini
heather@gebencommunication.com
subscribe: bit.ly/prTini
Disrupt the status quo.
Build awareness.
Acquire customers.
Excel in the social world.
Increase sales.
Innovate best practices.
#PRNedu • @prTini