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  1. 1. Social media to build community1.1<br />
  2. 2. Community building<br />When we talk about building your topical community we mean:<br />Reporting stories differently<br />Using all the available tools<br />Using community members’ voices to add to the conversation<br />Getting even better content to our products and audiences<br />Current hot networks are Twitter, Facebook, Foursquare but tips apply to any and even to reader comments on your posts. <br />
  3. 3. Community building<br />VIDEO: How P.F. Chang's Uses Twitter to Be Awesome<br />
  4. 4. Community building<br />Use social media to communicate with community members “informally.” It can be easier to talk to people on a Facebook chat than face to face, at times, for example.<br />Use networking to expand your resources.<br />
  5. 5. Community building<br />Respond to people’s status updates/tweets.<br />Gently ask them to get involved.<br />Search Twitter for keywords. Use Tweetdeck, for example. If you want to see every live tweet mentioning Joe Biden, set it to search for Joe Biden.<br />If you want to keep track of “Cedar Rapids” --- have automated “Cedar Rapids” search set up.<br />Twitter search (see next slide) is another good way of live scanning your community.<br />
  6. 6.<br />
  7. 7. After doing a search set up an RSS feed<br />
  8. 8. Community building<br />You can use iGoogle, Google Reader or feed the feeds into your Outlook inbox or RSS feed box.<br />To do that in Outlook: TOOLS-ACCOUNT SETTINGS-RSS feed-NEW… then add the RSS feed URL.<br />Respond to reader comments at the bottom of your posts. (Don’t e-mail them only.)<br />
  9. 9. Community building<br />Post content on topical sites. Link to it.<br />Don’t report content gathered on the company’s behalf only on a social network.<br />But do engage with communities. Remember: Be professional.<br />
  10. 10. Community building<br />
  11. 11. Community building<br />How to push these out?<br /><br />Link Twitter, Facebook, LinkedIn, etc.<br />How to monitor them?<br />E-mail alerts of people commenting<br />Tweeting you?<br />OR don’t do as many networks! Just do one and do that really well.<br />
  12. 12. Community building<br />Assume everything you say online is public!<br />Social networks (for example Facebook) change their rules all the time.<br />Exercise caution with regards to:<br /> exaggeration<br />Language<br />guesswork <br />obscenity<br />copyrighted materials<br />legal conclusions<br />derogatory remarks or characterizations. <br />
  13. 13. Community building<br />If you wouldn’t say something to somebody’s face, don’t say it in a tweet or Facebook status.<br />
  14. 14. Why do all this stuff?<br />Get ideas for content<br />Keep informed<br />Produce better content<br />Get elements of content (atoms)<br />Connect with your audience<br />Know what’s going on.<br />
  15. 15. Social media ideas<br />Be out there<br />Identify yourself<br />Tweet, say interesting things<br />But remember to be professional. Everything is public<br />Be a person. Interact.<br />Don’t just tweet/update Facebook when you need something from a source<br />Don’t just do this exclusively: “Looking for people to be interviewed.”<br />But at times this is OK.<br />
  16. 16. Location-based services (like Foursquare)<br />Use account with own name or a branded one, perhaps (SourceMedia_Crime) (Get permission from supervisor)<br />Use them to let followers (=sources/community members) know where you are.<br />For example: If you cover the school beat and are at a school one morning, check in at the school on Foursquare. Check-in note: “Here to talk to a P.E. class” (or something like that.)<br />Technique might help you connect with people in the field.<br />
  17. 17. Social media ideas<br />Be transparent<br />Facebook is traditionally personal, but offers tremendous value for topical content gatherer experts.<br />Be aware of who you are friends with.<br />Can you explain why you are friends with the mayor? The person who ran against the mayor? Etc.<br />Can you explain that “relationships” are centered around building your own topical community? (Consider a disclaimer?)<br />
  18. 18. Real success examples<br />An athlete suffered a concussion during a game. Sat out the next game. Was interviewed during that game on Facebook by the content gatherer.<br />What are you doing right now? “My head hurts and I’m watching the game on the Internet.”<br />A law enforcement official verified the accuracy of a missing person story for us through a Facebook chat.<br />A source sent a direct message via Twitter to pass on an exclusive story.<br />
  19. 19. In a nutshell<br />Use social media as your modern-day police scanner to hear what’s going on.<br />Networks are constantly changing. Keep informed of where you should listen and which ones might not be worth your time.<br />Use the tools available, including social networks, to your advantage! It should make your job easier!<br />