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Social Media: A How To Guide for PAPA International


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An Intro "How To" presentation by Lacey Haines for the Professional Aerial Photographer Association, International (March, 2011)

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Social Media: A How To Guide for PAPA International

  1. 1. Social Media: <br />A How-to Guide for PAPA International<br />Lacey Haines<br />
  2. 2. About me<br />Lacey Haines<br />Public Relations/Digital<br />San Francisco Bay Area<br /> <br />@laceyhaines<br /><br />
  3. 3. Social Media: Intro<br />Facts: Twitter has more than 200 million users and sees more than 110 million tweets per day <br />Social media is a free, easy, and effective, way to promote your business and connect with others online<br />Twitter use among SMBs DOUBLED in the last year (from 9% in 2009 to 19% in 2010, and its still growing – According to eMarketer<br />
  4. 4. The truth<br /><ul><li>Social media is no replacement for advertising, public relations and marketing
  5. 5. You get what you put into it
  6. 6. Keep it up!
  7. 7. There is no magic number of tweets per day, but a good number to shoot for in the beginning is 3
  8. 8. Be genuine
  9. 9. Pay attention. If someone tweets @ you, be sure to respond promptly
  10. 10. Remember that everything you say is public. Assume every tweet will be read by a potential client.
  11. 11. You don’t have to follow back everyone that follows you</li></li></ul><li>Getting started on Twitter<br />
  12. 12. Who are you trying to reach?<br />What am I trying to achieve?<br /><ul><li>Drive website traffic?
  13. 13. Connect with other professionals in my field?
  14. 14. Connect with potential customers? </li></ul>How do I connect with them?<br /><ul><li>What collateral do I have to share?
  15. 15. What are they talking about?
  16. 16. What do they care about, and how can I join their conversation?
  17. 17. What is my story?</li></ul>Who am I trying to reach?<br /><ul><li>Contractors?
  18. 18. Realtors?
  19. 19. Magazine publishers?
  20. 20. Broadcast networks?
  21. 21. Media?
  22. 22. Others in my field?</li></li></ul><li>Create your profile<br />
  23. 23. Tweet whaaat?<br />Thought <br />Leadership<br />Chat<br />Follow <br />Friday<br />Share<br />Content<br />Hashtags<br />Retweet<br />
  24. 24. Finding your audience online<br />Resources<br /><ul><li>
  25. 25.
  26. 26. PBWorks Photographers on Twitter
  27. 27. Twitter people search
  28. 28. Google
  29. 29. Twitter Lists</li></li></ul><li>Who to follow: Industry<br />Photography Assoc.<br />Aerial Photographers<br />
  30. 30. Who to follow: Prospects<br />Construction<br />Photo Editors<br />Realtors<br />
  31. 31. Your starter tool kit<br />Listen and Monitor Conversations<br />Track<br />Share<br />Connect<br />
  32. 32. Your tool kit: What it looks like<br />TweetDeck<br />
  33. 33. Your tool kit: What it looks like<br />Twitter Widget <br />Email Signature<br />Badges<br />
  34. 34. PR With Social Media<br />
  35. 35. Who to follow: Media<br />
  36. 36. Media Interactions Online<br />
  37. 37. Media Opportunities Online<br />
  38. 38. What to tweet – 140 characters<br /><ul><li>A good mix of promotional and non-promotional tweets that are relevant to your audiences:
  39. 39. Your portfolio
  40. 40. Articles, reports, surveys
  41. 41. Twitpics, Twitvids from your shoots
  42. 42. Share new client wins (with their permission)
  43. 43. Have conversations, ask questions, respond to inquiries</li></ul>You have no idea how cool your job is (and neither will anyone else unless you tell them)<br />
  44. 44. Promote yourself<br /><ul><li>Add a Twitter widget to your website
  45. 45. Add a Twitter (Facebook, YouTube, TwitPic, etc.) badge to your site
  46. 46. Use WiseStamp to create attractive e-mail signatures with links to your social pages
  47. 47. If you have an e-mail newsletter or do e-mail marketing, include links to your social pages</li></li></ul><li>Q&A<br />