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Coffee Twalk Two: Communication Strategies
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Coffee Twalk Two: Communication Strategies
Coffee Twalk: 2
Communication Strategies May 5, 2009 Robin Frank @robeen @greenrobeen
Listen: Monitor the
Conversation
Tweetbeep.com
Building a Community
and Creating Engagement
Customer Service
Share links
Links to
your site/events/podcasts
Link to relevant
blog posts
Amplify/Spread News
Hold conversations
Reveal yourself
- have fun
Acknowledge problems
Hold promotions
and contests
Hold promotions
and contests @RCABob
As a Website
- Skittles Extreme Social Makeover: the official skittles website located at Skittles.com redirected their entire homepage to a twitter search for the term skittles on 3/2/09
Ashton Kutcher: Mosquito
Net Challenge to CNN
Retail: Urban Outfitters
Retail: REI -
Updates and Promos
Emergency: CDC Issues
Swine Flu Alerts
Disaster Preparedness Services
Updates from Anywhere
Daily Tip Series
Useful Service
Gather Customer Feedback
Happy Hour/To Go
Orders/Co-Marketing
Make News -
Company Brand + Personality
Multiple posters
Personality/Updates
Understand Net Promoters
and Net Detractors
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