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Coffee Twalk Two: Communication Strategies

Brand Strategy I Social Media I Content Strategy I Digital Marketing I Brand Persona Storytellling I Personal Branding
May. 5, 2009
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Coffee Twalk Two: Communication Strategies

  1. Coffee Twalk: 2 Communication Strategies May 5, 2009 Robin Frank @robeen @greenrobeen
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  3. Listen: Monitor the Conversation
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  5. Tweetbeep.com
  6. Building a Community and Creating Engagement
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  8.  
  9. Customer Service
  10. Share links
  11.  
  12. Links to your site/events/podcasts
  13. Link to relevant blog posts
  14.  
  15. Amplify/Spread News
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  17. Hold conversations
  18. Reveal yourself - have fun
  19. Acknowledge problems
  20. Hold promotions and contests
  21. Hold promotions and contests @RCABob
  22. As a Website - Skittles Extreme Social Makeover: the official skittles website located at Skittles.com redirected their entire homepage to a twitter search for the term skittles on 3/2/09
  23. Ashton Kutcher: Mosquito Net Challenge to CNN
  24. Retail: Urban Outfitters
  25. Retail: REI - Updates and Promos
  26. Emergency: CDC Issues Swine Flu Alerts
  27. Disaster Preparedness Services
  28. Updates from Anywhere
  29. Daily Tip Series
  30. Useful Service
  31. Gather Customer Feedback
  32. Happy Hour/To Go Orders/Co-Marketing
  33. Make News - Company Brand + Personality
  34. Multiple posters
  35. Personality/Updates
  36. Understand Net Promoters and Net Detractors
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