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Social media for Social Capital Inc. AmeriCorps


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Internal presentation for SCI AmeriCorps training

Published in: Social Media, Technology
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Social media for Social Capital Inc. AmeriCorps

  1. 1. SCI AmeriCorps: Nonprofit Social Media Basics Presented by @davidbcrowley, President & Founder @socialcap Use #SCItrain on Twitter
  2. 2. What can LinkedIn do for you?
  3. 3. Access!
  4. 4. Nurturing your network!
  5. 5. Keep people updated on your doings
  6. 6. Need a solid profile
  7. 7. Grow your LinkedIn Network!
  8. 8. A few other LinkedIn pointers     Leverage the power of LinkedIn messages Participate in groups as a way to develop your reputation & connections. Give endorsements. Try to post a status update daily.
  9. 9. Twitter time!
  10. 10. Why Twitter (my take)       Learning, staying current More open than FB—bridging social capital Sharing about resources, things I’m reading Positioning self & org as thought leader Developing new contacts around shared interests. Especially good if you read a lot of articles and/or blog yourself.
  11. 11. What is Twitter?  a social networking and microblogging service, enabling its users to send and read messages called tweets.  Tweets are text-based posts of up to 140 characters  displayed on the user's profile page. Tweets are publicly visible by default.  Users may subscribe to other users' tweets – this is known as following and subscribers are known as followers or tweeps Source: Wikipedia 4/25/11 
  12. 12. Twitter basics  Your Tweets:    Type into the “What’s New” box upper left 140 characters or less—125 is better to leave room for “retweeting” (RT) Can be viewed by anyone on the Internet (unless you protect your Tweets-not recommended for org accounts)    Most likely to be seen by your followers Also may be found by people searching for relevant terms “social capital” 5-10 Tweets a day is common for active users  Timing Tweets with Tweetdeck or Hootsuite is a good idea
  13. 13. Getting Started with Twitter   Associate the account with an email address. Choose a short username or “handle” [you will have an existing account for your SCI Tweets]    A handle that is easy to remember makes it more likely people will “retweet” you. Your handle uses up some of the 140 characters when retweeted The profile helps people can quickly see where you are, what you are Tweeting about. (help them decide to follow or not).
  14. 14. More Twitter basics  Retweets “RTs” Shows you are sharing someone else’s content  Sharing good content from others (and providing content people want to share) lies at the heart of Twitter.  RTing with comments even better-you’re adding more value.   “MT” is similar, but signifies you are making some minor edits to the original tweet.
  15. 15. Twitter tip #1  Tweet & engage consistently! Start tweeting!  Regular stream of tweets (5 to 10 spread thru day) makes it likely people will find & follow.  Engage:  Ask questions  Use 1 or more handles of others (focus on local contacts) in most tweets   Make sure you respond to your mentions! (following slides)
  16. 16. Twitter tip #2  You’ve got to use Hootsuite or Tweetdeck! Manage multiple accounts  Schedule tweets (and other posts)  Set up columns for lists & search terms. 
  17. 17. Tip # 3  Find relevant people & orgs to follow.       Search hashtags for your community (e.g. #Mattapan), your issue (#teens). See who key influencers in your community/issue follow and are followed by. “Follow 5” every week…or more often, to build your followers. Twitter chats & live event Twitter feed Look for Twitter handles on websites you visit, LinkedIn profiles Other ways you’ve found good people to follow?
  18. 18. Using lists    Curating several lists is an important way to make the most of Twitter. When you follow someone, consider adding them to a list. You can also follow lists others have created.  @socialcap has a number of lists that could be useful to follow—Boston nonprofits, SCI Tweeps, etc.
  19. 19. Twitter Tip #5   Finding people to follow by identifying local influencers. Common influencers: Public officials  Reporters  Social media savvy individuals  People who go to tweetups    Larger cities: Klout lists influncers Don’t forget to add people you find to a list!
  20. 20. What to tweet?  Sample breakdown of 5 tweets/day: 1 RTs/ MT of someone you follow  1 @ message with someone you’re trying to develop relationships  1 share of a relevant article  1 share of a relevant event  1 tweet about something that promotes an opportunity w your org 
  21. 21. Leveraging Facebook  #1 Post photos and videos! Most shared content. Create photo albums for your big events  Post to albums in a few batches over time  Tag those photos   You can’t tag friends if you don’t have any Have several page admins that can leverage their own friend relationshps  Your page should like other pages 
  22. 22. Basics of Facebook page posts   Demonstration Note one can schedule posts directly on Facebook
  23. 23. Getting seen on Facebook  How people see your content people who like your page  people interact w your page  “Edgerank” is algorithm that determines who sees your page in the new newsfeed. Prioritizes (in order)  1) Shares 2) Comments 3) Likes  Insights provides easy to follow stats on your page—check out insights live.
  24. 24. More Facebook Tips     1 or 2 Facebook page posts per day is considered good practice…vary the times. Limit the number of business related posts to your personal wall @ followed by user name or group is a quick way to get their attention or give them props Facebook status can be updated from Tweetdeck, smartphones & other apps
  25. 25. Questions/Wrap-up