Become A Twitter Ninja

Become a Twitter Ninja Warren Sukernek Director of Content Marketing Radian6 Source- Flickr: GidelsGiardino SWOM Webinar 2/11/09

813% January 2008 – January 2009 Over 5M Twitter Accounts Fastest Growing Social Networking site

* Twitter is dominated by newer users - 70% of Twitter users joined in 2008 * An estimated 5-10 thousand new accounts are opened per day * 35% of Twitter users have 10 or fewer followers * 9% of Twitter users follow no one at all * There is a strong correlation between the number of followers you have and the number of people you follow State of the Twittersphere – December 08

Twitter Survey on brand perception

Twitter Survey on brand perception Survey can be found at http://cli.gs/twitter-survey

A Brief Tour

A Brief Tour Bio

A Brief Tour Background

Twitter is what you make of it.

How is Twitter used by Ninjas <ul><li>Listening </li></ul><ul><li>Humanize your brand </li></ul><ul><li>Customer care </li></ul><ul><li>Engagement </li></ul><ul><li>Crowdsourcing </li></ul><ul><li>Keep customers informed </li></ul>How is Twitter used by Ninja’s Source- Flickr: GidelsGiardino

It’s the conversation, stupid Source: Flickr- Daystar297

Humanize the Brand Source- Flickr: Jabr-woky

Humanize your brand

Customer Care Source- Flickr: DJWERDNA

Customer Care

Engagement Source- Flickr: Mathew Oliphant

Engagement

Keep Customers Informed Source- Flickr: Sleep

Keep Customers Informed

Crowdsourcing

Twitter Norms <ul><li>Create tweets that people want to read. </li></ul><ul><li>No spam/ broadcast/ monologues </li></ul><ul><li>12:1 ratio </li></ul><ul><li>The Retweet </li></ul><ul><li>Don’t use auto direct message </li></ul>Twitter Norms for Ninjas

Twitter Ninja Tools Source- Flickr: Sarchi

Listening Tools

Finding Followers

Get more out of your 140

Stats and Metrics

[email_address] www.Radian6.com @warrenss Slideshare.net/warrenss Twittermaven Blog Thank you

Appendix

To Learn more about Twitter <ul><li>" How I use Twitter, and you? " </li></ul><ul><li>a compendium of Twitter 101 instructions </li></ul><ul><li>Quick Twitter thoughts I and II </li></ul><ul><li>Flowgram </li></ul><ul><li>Over 200 other instructional Twitter101 posts on Delicious.com </li></ul><ul><li>Dell Social Media for Small Business on Facebook </li></ul><ul><li>Recent blog post on Twittermaven . </li></ul>Photo credit: (cc) FoundphotosLJ on Flickr.com

Best Practices for companies on Twitter <ul><li>In a recent survey , 89% of Twitter users agreed that brands should engage with their customers on Twitter. </li></ul><ul><li>78% would be more willing to purchase a product/ service from a company that has a relationship with me on Twitter. </li></ul><ul><li>Twitter is a conversational community, don’t just broadcast and push your message/ links out. </li></ul><ul><li>Define your strategy: </li></ul><ul><ul><li>Why are you doing this? </li></ul></ul><ul><ul><li>Who is your target audience? </li></ul></ul><ul><ul><li>What will you achieve? </li></ul></ul><ul><ul><li>How will you measure success? </li></ul></ul><ul><ul><li>How long will the project last? </li></ul></ul><ul><li>Utilize all details of Twitter profile to clearly brand your account: name, image, background, url,bio. </li></ul><ul><li>Listen for those talking about your brand and set up RSS feeds on search.twitter.com . Set a baseline of number of posts about your brand and sentiment. Track monthly. </li></ul><ul><li>Twitter etiquette: Find targets to follow. Follow back those that follow you, respond to all who respond to you within 2 hours. 12 tweets per promotion, use URL shortener that is trackable. </li></ul><ul><li>Show your business personality and humanize your company by publishing interesting content. </li></ul><ul><li>Promote your brand periodically with special offers and coupons that can be tracked. </li></ul><ul><li>Display your Twitter account on digital assets: web page, email signature, company social networks </li></ul><ul><li>Use tools like Twinfluence , Twitter Grader , and Tweetstats for relative measurement. </li></ul><ul><li>More tips and resources located at http://twittermaven-brandtips.blogspot.com/ </li></ul>

Become A Twitter Ninja

Warren Sukernek

Become A Twitter Ninja