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Get Inspired: Smarter Facebook Content

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Not sure what to post on Facebook? Avoid "peak and valley" social media with inspiration from these four brands.

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Get Inspired: Smarter Facebook Content

  1. 1. 4 examples:Smart Facebook Content Heather Whaling • @prTini heather@gebencommunication.com prtini.com
  2. 2. Peak & Valley Social Media•  Maximize the peaks•  Minimize the valleys•  Goal: Sustained engagement major  event   ad  blitz   Smarter  content   planning  can   minimize  the   “valley”  
  3. 3. Homage (fb.com/homage)Works because:•  Timely•  Strong visual•  Offer driven•  Call-to-action
  4. 4. HomageWorks because:•  Relatable•  Timely•  Consistent brand•  Strong visuals
  5. 5. The Honest Company (fb.com/TheHonestCompany)Works because:•  Timely•  Strong visuals•  Call-to-action
  6. 6. The Honest CompanyWorks because:•  Engaging•  Visual•  “Smile-worthy”•  Sharable
  7. 7. Mayo Clinic (fb.com/mayoclinic)Works because:•  Timely•  Strong visuals•  Link to details
  8. 8. Birchbox Man (fb.com/BirchboxMan)Works because:•  Page sharing•  Page tagging•  Trackable URLs•  Good images
  9. 9. Jeni’s Splendid Ice Creams (fb.com/JenisIceCreams)Works because:•  Behind the scenes•  Strong images•  Trackable URLs
  10. 10. Heather Whaling • @prTini heather@gebencommunication.com subscribe: bit.ly/prTini Disrupt the status quo. Build awareness. Acquire customers.Excel in the social world. Increase sales. Innovate best practices.

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