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Research into
documentary newspaper
adverts and double page
spreads
Luke middleton
The contrast of picture and colour
represents time with the first half of
the picture being black and white and
the second half being in colour. This
shows how this documentary will cover
a sdtory what goes across a long
period of time and how there could
two parts of this story
Readers would find this
intriguing due to the
short snappy title what
has aided by rhythm and
alliteration. The target
audience for this would
be people into crime
documentaries and also
with the word
“murderer” in the title
it will also be targeting
people who like graphic
content
This is an advert for a documentary
on Netflix, its in the genre of crime
which is made by clear by the title
having the word “murderer”. The
image itself is a close up just
showing the persons head from the
eyes up, its also split in half with
one side being black and white and
the person as a kid and the other
side being in colour with the person
when hes older
They link the topic by using a graphic image to link
to the headline of disarming Britain which links to
guns, violence etc
The target audience would be for
older people e.g 17+ as the
graphic picture suggesting one of
the boys is putting a gun to the
others head may indicate it has
violent and graphic content. The
show is on at 8pm when most
younger children are in bed again
suggesting it is for the older
generation. However its still also
might be for younger so they know
what is going on in the world
The only headlines on here is disarming Britain which is
what the documentary is about but it also suggests they
don’t want to give it to much of the documentary away
to keep the viewers interested. They have also included
the channel it is being aired on
Limited simplistic
language is used
on this double
page spread
suggesting the
audience will
want to watch it
as they're
intrigued.
The language used on
this advert is very
limited however because
the images is so powerful
it doesn’t need a lot of
information as it is
evident what the
documentary is about.
The text used is straight
forward colloquial
language getting straight
to the point on what the
magazine is about. The
sea being red is a clear
indication that it is blood
of people who have their
lives, this gives the
advert a more powerful
meaning due to the fact
it has a meaningful
background.
The main image links to the masthead
of sri lankas killing fields which is
evident a tragic event has happened.
The subtitle underneath gives detail of
when it is on , underneath is a #
indicating it has links to social media.
The institution channel 4 is on the left
hand side linking back to the institution
The only sort of
advertisement on this advert
is the fact there is a # linking
to social media website such
as facebook and twitter. This
is an interactive way of using
advertisement as people will
use it on social media
networks which aims for all
audiences interested in the
aims for all audiences
interested in the crime
related programme, this
means all consumers can
watch the programme and
then watch it on demand
From the masthead it says “kid
and films” which links to the
image of what is below for
example the snowman is on the
bottom as it is a children's film
film there is also a festive film
section suggesting it is the
Christmas period
The colour palette combines of
many colours which could appeal
to children which link to the
audience demographic being a
young audience of 5+ the
connotations of children being
happy
The whole double page
spread is very chaotic
and busy which isn’t
effective. The
demographics of this
would be children as it
the kids section which
you would find later on
in the magazine
Each section starts with a masthead which has
information below about the picture, I think
this is effective as you can read straight away
about what time and channel the tv is on
There is bold writing which draws
the reader in to look at each
section of the magazine
There are several images around the
magazine including, different shots like
close ups, wide shots and long shots of
what the documentary is about
The masthead for this is
located on the left hand
third saying “HOLLOW
GROUND” in bold back
writing so the audience
is automatically drawn
to this piece of
information
The colour palette of this is
very neutral colours
including beige, nude and
brown which again suggest
it is for an older
demographic
There is very limited information across
this double page spread it is mainly
shown through images
The colour palette also links with the yellow as it is a current theme
throughout, there is also titles and subtitles mentioning who and what people
The whole main image is spread
across the double page spread
At the bottom there is also
more additional information
about the documentary
suggesting to the audience
what the documentary is
The main image of this
double page spread is of
four men based on the
masthead, it seems that
theyre impersonating star
wars
The masthead highlights the
‘dwarf’ hinting what the
documentary would be
about it. It is also in bold
and in the colour yellow to
make it stand out more to
the rest of the text

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Research into documentary newspaper adverts and double page

  • 1. Research into documentary newspaper adverts and double page spreads Luke middleton
  • 2. The contrast of picture and colour represents time with the first half of the picture being black and white and the second half being in colour. This shows how this documentary will cover a sdtory what goes across a long period of time and how there could two parts of this story Readers would find this intriguing due to the short snappy title what has aided by rhythm and alliteration. The target audience for this would be people into crime documentaries and also with the word “murderer” in the title it will also be targeting people who like graphic content This is an advert for a documentary on Netflix, its in the genre of crime which is made by clear by the title having the word “murderer”. The image itself is a close up just showing the persons head from the eyes up, its also split in half with one side being black and white and the person as a kid and the other side being in colour with the person when hes older
  • 3. They link the topic by using a graphic image to link to the headline of disarming Britain which links to guns, violence etc The target audience would be for older people e.g 17+ as the graphic picture suggesting one of the boys is putting a gun to the others head may indicate it has violent and graphic content. The show is on at 8pm when most younger children are in bed again suggesting it is for the older generation. However its still also might be for younger so they know what is going on in the world The only headlines on here is disarming Britain which is what the documentary is about but it also suggests they don’t want to give it to much of the documentary away to keep the viewers interested. They have also included the channel it is being aired on Limited simplistic language is used on this double page spread suggesting the audience will want to watch it as they're intrigued.
  • 4. The language used on this advert is very limited however because the images is so powerful it doesn’t need a lot of information as it is evident what the documentary is about. The text used is straight forward colloquial language getting straight to the point on what the magazine is about. The sea being red is a clear indication that it is blood of people who have their lives, this gives the advert a more powerful meaning due to the fact it has a meaningful background. The main image links to the masthead of sri lankas killing fields which is evident a tragic event has happened. The subtitle underneath gives detail of when it is on , underneath is a # indicating it has links to social media. The institution channel 4 is on the left hand side linking back to the institution The only sort of advertisement on this advert is the fact there is a # linking to social media website such as facebook and twitter. This is an interactive way of using advertisement as people will use it on social media networks which aims for all audiences interested in the aims for all audiences interested in the crime related programme, this means all consumers can watch the programme and then watch it on demand
  • 5. From the masthead it says “kid and films” which links to the image of what is below for example the snowman is on the bottom as it is a children's film film there is also a festive film section suggesting it is the Christmas period The colour palette combines of many colours which could appeal to children which link to the audience demographic being a young audience of 5+ the connotations of children being happy The whole double page spread is very chaotic and busy which isn’t effective. The demographics of this would be children as it the kids section which you would find later on in the magazine Each section starts with a masthead which has information below about the picture, I think this is effective as you can read straight away about what time and channel the tv is on
  • 6. There is bold writing which draws the reader in to look at each section of the magazine There are several images around the magazine including, different shots like close ups, wide shots and long shots of what the documentary is about The masthead for this is located on the left hand third saying “HOLLOW GROUND” in bold back writing so the audience is automatically drawn to this piece of information The colour palette of this is very neutral colours including beige, nude and brown which again suggest it is for an older demographic There is very limited information across this double page spread it is mainly shown through images
  • 7. The colour palette also links with the yellow as it is a current theme throughout, there is also titles and subtitles mentioning who and what people The whole main image is spread across the double page spread At the bottom there is also more additional information about the documentary suggesting to the audience what the documentary is The main image of this double page spread is of four men based on the masthead, it seems that theyre impersonating star wars The masthead highlights the ‘dwarf’ hinting what the documentary would be about it. It is also in bold and in the colour yellow to make it stand out more to the rest of the text