1. The purpose of the poster is to suggest the film is about making people more aware of global warming and the melting ice caps and the species it is affecting, specifically polar bears Black, blue and white have mainly been used. These colours have associations with nature, and connotations of death. These colours are commonly found on posters The main image is the polar bear, which gives the viewer an idea of what the film is primarily about. This type of documentary is quite uncommon, so the image is not found on many posters The lower half of the poster is an image of the globe, which eventually fades into black, this suggests the fate of the earth. The images are very realistic, no animation is used. They are very effective The text is a white/grey colour, which could signify the melting ice caps or the polar bears The font size is quite large so it catches the viewers eyes, so they remember the name, which is a way of advertising This poster is for the target audience of this documentary, which includes a broad age range Personally, I really like this poster, I looks high budget, and appealing. This would definietely make me interested in seeing the film