Analysing Posters

1. Target audience
The target audience are those who are aged from 15
above aimed at both genders who enjoy thrills/horror
films. This is evident through this picture of a child
sitting alone exposed in the darkness with the picture
itself being in black and white, this is further evident
through the strapline of the film which has been circled
in red.
Layout/composition
All text is placed at the bottom of the poster,
this makes the image itself the most important
part of the poster. The setting, the ambience and
the baby. This image can signify that the baby
isn’t an actual ‘baby’, the fact that it is left in the
dark shows that it is under demonic possession,
it’s looking towards the dark because that’s where
it hides from humans who explore the area.
House style?
The house style of the poster is that the title is
presented in the same way in every other Insidious 2
poster. Another similarity is the text above that appear
on other posters stating ‘It will take what you love
most’, circled in red. The posters have the ability to
relay the genre to the audience through it’s house style.
At the bottom of the screen contain information in
relation to social media, a website and also production
and distribution companies.

2. Colour
The main colours used in this film is black,
white and red. The colour black connotes
isolation and vulnerability, as people find
it difficult to see in the dark without
light, people can be less aware of their
surroundings by vision
The colour white connotes innocence or
goodness. White is usually seen as a more
positive colour in comparison to black.
However, it may be used here for
aesthetics and therefore doesn’t mean
anything in relation to connotations
The colour red connotes blood, danger or
death. In a horror movie such as this one.
It is a commonly used colour in the title.
The presence of the colour is used to
relay to the audience the genre of the
poster/film as red is a commonly used
colour in horror films
Representation
The use of dark colours and a black and white shot of the baby
could represent the genre to the audience. Black and Red are
commonly used colours in a horror film as they both hold negative
connotations such as isolation, death and blood.
Camera shot/angle
There is a long shot of a baby placed in the
middle of the screen with a light source shining
on the back of the baby. The light source is
made for the audience to believe it comes from
the people who are with a torch and just find
the baby there. The idea that the baby is placed
in the centre with a spotlight reflects its
importance in the film, it could also be possibly
be conveying to the audience the genre.
Typeface/font
There are at least 2 fonts in this poster.
The first one is the tagline above the
title, the font in thin and is quite small in
size. This could show how unimportant it
may seem to be now but could become
much more important later.
The second is the title of the film, it is in
sans serif and has a bigger size, which
could demonstrate its importance. This
makes this font look more dominant in
comparison to the other text on screen
The last font are the ones below the title,
this includes the credits, website and
social media promotion. It is used promote
the film franchise as well as viewing who
made the film, this can be of interest to
audiences if they see a particular director
they like. It is there for mainly aesthetics
They’re quite small and compact which
could show how unimportant it may be in
the view of the audience but it is still
there.

3. Target audience
This horror film based on a true story and is targeted at audiences of both genders and who are
aged around 15 and above. Looking at this poster, the target audience is likely to be a much older
audience, this is because this story was likely to be a news story in the past, the movie adaptation
will be of interest to the older audience as they can see how the film makers interpreted it
Layout/composition
Text is placed at both the top and the bottom of the poster. This is to
make way for the shot which is seen to be the part that can capture the
attention of the audience. The size of the text is smaller in proportion
to the size of the image because it is displaying the importance of one
another, the fact that the text is smaller shows that the image is much
more important in comparison to everything else.
House style?
The house style in the Conjuring 2 poster is the use of the ‘True
Story’ phrase circled in red. This can enhance the sense of
realism of the movie believing that the things they saw there are
actually real.
The phrase ‘From the director of ‘The Conjuring’ and ‘Insidious’’
circled in blue. This can promote the film as it can tell the
audience how good it can potentially be, it can be able to
generate hype through the popularity or success of another film
made by a renown person.
A common item seen in posters is the Holy Cross, a symbol of
Christianity. The cross signifies protection from evil beings and
demons which could be the purpose of the shot.

4. Colour
The main colour used is white on the title, and the
image towards the window. The colour white usually
connotes innocence and purity which seems to
conflict with rest of the poster. This could be
describing the person by the window with the cross
facing them. The colour could signify that she is
close to her death and that she is seeing heaven
which ties in closely with the colour white.
Typeface/font
There are at least 2 fonts are used in this
poster.
The first is the text at the top and the text
below the title. The text uses sans serif and is
small in size, this could possibly display limited
importance in comparison to the camera shot.
The second is the title, it is placed in the bottom
centre of the poster and is big in size. This could
suggest the importance of the text in comparison
to the shot as well as everything else. It’s
important but it doesn’t dominate more than the
shot above. The title and the image go well
together as the title is coloured using a white
gradient as the ‘C’ of Conjuring is more white and
it gradually fades along the text. Circled in red.
The last is the credits below, the text is average
sized but is really compact. This is to show
information such as the website, production and
distribution companies etc.

5. Representation
The representation behind this poster is
that there is an element of religion being
used in this trailer, this is evident by the
cross, circled in blue. The theme of religion
is common in horrors because as characters
in horror films are victims of demonic/evil
possession, protagonist characters will call
upon the angels/good spirits to control the
demons. Horror religious film uses multiple
types of binary opposition as well as
protagonists and antagonists, it also includes
heaven and hell, angels and demons, God and
Satan and much more
Camera shot/angle
This shot displays a long shot of a person who is
standing by the window with their arms spread
apart in the centre of the image, then we see a
hand holding a cross , who is positioned more
closely towards the camera facing the same
person who is by the window
This has been used to possibly display to the
audience the type of genre. The cross is
commonly seen as a symbol of protection from
evil which could construct as a stereotype of
horror. It’s important to signify the genre
because it can generate hype for a particular
type of audience a poster that doesn’t reveal a
genre could result in little to no attention being
gained.

6. Colour
The main colours used in the
poster are black, white and red.
Black can signify isolation and
vulnerability, the colour red can
signify death, and danger. The
colour white has been used for
numerous things in this poster. It
has been used in the search engine
and as the film title. The colour
may be there just for aesthetics
and may not mean anything in
terms of connotations. In contrast
to black, it enforces the
connotations such as vulnerability
and is sticking to horror genre
expectations of the common use of
the colour black
Target audience
This poster is targeted
at those who are teenage
and above aimed at both
genders. This is because
the use of a search page
shows that this film is
likely to be digital based,
which is something that
ties in closely to
teenagers. Teenagers
commonly use technology
and are technologically
adept to digital devices
from a young age due to
the rapidly expanding
technology in the world
Layout/composition
At the centre of the poster we see a picture of a female where
the top half of their face can’t be clearly seen. I can tell that
this is a female character because of their lips are a bit dark
which means lipstick as well as the facial structure. Just below
this is a search for a character, following the title, strapline and
production information along the bottom. This is almost like an
upside down ‘T’ layout as the audience would see this poster from
the top to the bottom then from left to right.
House style?
The house style of this poster is that I notice is the use of a search engine
to search for ‘Laura Bar’ with suggestions referring to ‘Laura Barns’. The
same face of the female character appears in the promotions, this house
style can relay to the audience that it is more about the digital world.

7. Typeface/font
There are at least 3 different fonts in this
poster, one of these fonts has been used
twice but in a different style.
The first is the input in the search bar.
This font could possibly add to the realism
that there is an actual search for this
person on the internet like they’re using
Google. Using a different font, could make
it look unreal and could take away what
they’re trying to relay to the audience.
Right now it’s is showing that this could be
about the digital world.
The second is the title. The title uses a
simple bold sans serif font. This does
challenge genre expectations of other
horrors, this is because the font would
usually be something more unusual, this
could be enforcing the idea of the digital
world without giving too much of the horror
element away.
The third is the strapline, this is the same
font, a basic sans serif. However, this text
is in red and involves the use of the word
‘Revenge’ and ‘Online’. The fact that the
word ‘Revenge’ is in red which can connote
things like death, can relay to the audience
the horror element, which can go with the
picture of the screaming person.
Representation
The representation behind this poster
is that it is a Digital based horror film.
This is unique because Horror films
usually have the setting of the 70s or
earlier and has taken place in one area.
Like a house. This film could be using
this element towards the characters on
this film especially this character in
the front
Camera shot/angle
This is a close up of a character of this
film. This is clearly a studio set up photo
to make it look like it’s a video of them
from their electronic device. This is
evident with the blurs covering her face
which could act as if there is some kind
of signal interference. Their face could
suggest that she is being attacked by
something that is unknown which could
explain the interference of the
picture/video..

8. Colour
The main colours used are Black,
White and Red. Black is a
commonly used colour in horrors
that connote isolation and
blindness as you can see clearly in
the dark.
Target audience
This horror film is targeted at both
genders who are teenagers and above
Camera shot/angle
This is a close up shot of half a
doll’s face which is on the right
hand side completely shrouded by
darkness. This is clearly a studio
set up shot show it can relay to
the audience what this entire film
is based around on.
Layout/composition
This poster has been layered out
in an inverted C format. The doll
is placed on the right hand side
of the photo with the title and
other information at the bottom.
House style?
One similarity is that the same doll
appears in every edition. This same doll
also appears with a dark background. This
poster was probably the only type of
poster used for this film.

9. Colour
The main colours used are Black, White and
Red. Black is a commonly used colour in
horrors that connote isolation and blindness
as you can see clearly in the dark. Red is
another commonly used colour which can
connote death, blood, hell and anything
demonic. White is also used in horrors but
this may be because so it’s a colour that can
be only for the case of aesthetics so it can
be seen well against black.
Representation
The representation behind this picture is
that this doll is likely to have a huge
involvement in this film, this could be the
case during the approach to the dilemma,
the dilemma itself as well as the climatic
parts of the film. The fact that the
darkness is shrouded around this doll could
connote that this doll is evil and it causing
the misfortunate events that take place in
the film.
Typeface/font
In this poster there are at least 2
different fonts in this trailer.
The first is the title as well as the
strapline and the date of release. The
font used is a serif font that it is in
upper case letters. This font was likely to
be used to maintain the house style of
this poster. This font is a more masculine
font because each letter of the font has
blocky strong serif. For example the ‘A’
of Annabelle is bold on the right hand
side and has a strong serif at the bottom.
The second is the font used for the
conjuring title, this font used is similar to
the poster to maintain house style and to
allow the audience to easily identify the
film. This is likely to attract the
attention of the audience as it is also big
in font size in comparison to everything
else except the title of the film which is
among the most dominant part of this
poster as well as the camera shot.

10. Colour
The main colours used are Black, White and
Red. Black is a commonly used colour in
horrors that connote isolation and blindness
as you can see clearly in the dark. Red is
another commonly used colour which can
connote death, blood, hell and anything
demonic. White is also used in horrors but
this may be because so it’s a colour that can
be only for the case of aesthetics so it can
be seen well against black.
Representation
The representation behind this picture is
that this doll is likely to have a huge
involvement in this film, this could be the
case during the approach to the dilemma,
the dilemma itself as well as the climatic
parts of the film. The fact that the
darkness is shrouded around this doll could
connote that this doll is evil and it causing
the misfortunate events that take place in
the film.
Typeface/font
In this poster there are at least 2
different fonts in this trailer.
The first is the title as well as the
strapline and the date of release. The
font used is a serif font that it is in
upper case letters. This font was likely to
be used to maintain the house style of
this poster. This font is a more masculine
font because each letter of the font has
blocky strong serif. For example the ‘A’
of Annabelle is bold on the right hand
side and has a strong serif at the bottom.
The second is the font used for the
conjuring title, this font used is similar to
the poster to maintain house style and to
allow the audience to easily identify the
film. This is likely to attract the
attention of the audience as it is also big
in font size in comparison to everything
else except the title of the film which is
among the most dominant part of this
poster as well as the camera shot.