2. This is a Channel 4 advertisement for “Britain’s Forgotten Children” a documentary covering several showings on
the UK’s care system. The advertisement focuses heavily on the image to persuade the public to watch. The
image has been taken on a high street, showing blurred individuals legs walking past a young girl who is being
‘sucked into the ground’ and is shown to be reaching for someone to grab her. This links very well with the title
of the show, the young girl is reaching for help but people are walking past and ignoring her. This could be a
potential representation of the care system in that people are forgetting about children and ignoring them. With
the everything bar the girl in the image being blurred the focus is therefore solely on the girl. The layout of the
poster is fairly simple; the main image being the main focus, the Channel 4 logo at the middle right in white to
stand out against the background and the title and details of the programme in a black simple font against a
white block allowing this to also stand out against the grey pavement. The text is shown to be so simple as the
image is the main focus of the advertisement, it is eye catching, different and draws your attention to find out
what the programme really is about. There is no tagline but the title ‘Britain’s Forgotten Children’ gives a short
insight into what the programme involves, who it is about and what information Channel 4 is trying to pass on to
the viewers. All pieces of information are placed in separate locations on the page which makes it clearer to
understand as the information is not all in one area making It hard to read. This genre of text is simple and
supplies little information to the reader as it is purely to grab their attention to watch the show, not to reveal
everything so then they don’t need to watch or else it wouldn’t be worth creating.
3.
4. This is a Channel 4 documentary for “Disarming Britain” a documentary from Dispatches delving into the
understanding of why there is a rise in knife and gun crime amongst youths of Britain. The advert is an
image of two young boys, no older than ten years of age. One boy on the right is facing towards another
boy who is making direct eye contact with the audience, replicating a ‘gun’ with his hand as if he was
shooting the other boy, they are placed in front of a brick background as if on a street. There is only one
image used in the advert as it is the main focus in drawing emotion from the viewer. The main colour
scheme is red and white; the Channel 4 logo in white in the middle right against the red shirt of the boy
and the main information in a simple white font against a red block background placed over the young
boy in the left. These colour schemes are simple but work well when contrasting against different colours,
making it easy to understand and able to read. There is no tagline however the title ‘Disarming Britain’
links with the programme and the image of the advert, the noun is associated with weapons like those of
guns and knives. The advert is mainly aimed at the public of Britain and those who have an interest in
youth and crime rates. You can easily spot the genre; being an advert has limited information and
typically the main focus is the image; this text follows all conventions of a typical advertisement.
5.
6. Blackfish is a documentary film directed and produced by Gabriela Cowperthwaite which tells the story of
Tilikum a killer whale that killed several people whilst in captivity in Sea World. The documentary shows
shocking footage of the deaths and several emotional interviews about the cruel treatment the Orcas receive
in captivity. The advertisement is one main image of an orca aka a blackfish which links with the title of the
documentary. The main colour scheme is black and white, as an orca is also black and white it is cleverly
linked all together. Both colours contrast extremely well against one another, allowing text and images to be
seen clearly but also to be very eye catching as they stand out. The image is blown up fairly large with the text
all in a white simple font to able the reader to see the text clearly. The text, of all different sizes displays two
quotes from the Variety and The Hollywood Reporter about how deeply powerful and amazing the
documentary is, a Sundance logo award, the title, the actors information and the tagline. The tagline itself
appears directly under the title ‘’Never capture what you can’t control’’ this is in regards to the SeaWorld
company and their staff, it is also quite a daunting quote in that orcas were never meant to be captured as
they are wild animals whom humans should leave alone. All necessary information is aligned in the middle of
the page and placed directly on the bottom half. The image catches our eye then our eyes are drawn
downwards towards the information. All adjectives used are very powerful in ways of provoking emotion and
animal rights activists have thoroughly succeeded in doing so with this documentary.
7. Between all three documentary advertisements the first two are very similar in the way they are
displayed, the amount of information available to the reader and the layout. However, this is down to
both advertisements being produced by Channel 4 and therefore they would be similar as they would
keep all their advertisements consistent. Yet in the third deconstruction; as it is a film documentary
and not one for TV they have included a tagline, quotes about the film and actors/producers names
on the advertisement in order to reveal more information about the film. As it will be in cinemas and
online to watch it is important for the producers to promote and persuade the public to pay and
watch the production. Unlike the TV documentary which is free to watch and does not need to
necessarily include all actors names or a tagline.
