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RESEARCHING NEWSPAPER ADVERTISEMENTS
BY SHEA MCKERNAN
KEY QUESTIONS
 How big are the advertisement?
 How do they use colour?
 What information do they include?
 Are there any patterns you notice in the advertisements?
 What type of language is used?
 How do they target an audience?
 Who is the target audience? Demographics? Psychographics?
They use colour to make key points stand out to the viewer
so it engages the reader quicker and the colours are vibrant
and flowers are in the picture so signifies as soap operas
have there high moments but also there are some dark
colours which could show something bad is going to
happen.
It includes information on upcoming storylines and what
each character is going to
. In that specific storyline it also says what is happening that
week. They target audience by using the actors faces to
promote the show and they have characters of many ages so
they can appeal to a wider range as the have some
characters who are in school, old and adults and all have
went through relatable situations to the viewers e.g losing a
job, sexual assault storylines
The colours are bright and engaging and the people are
dressed in sci-fi clothing and the blue background is like
space and the bright yellow ‘Dwarf’ is a pun of the show’s
name and the line is famous from star wars ‘may the force
be with you’
They include what time and channel the show will be on and
the premise of the show on what is happening in the series
and will have interview with people in show or a quote of
what they say
The actual target audience for the show is people who enjoy
sci-fi shows or films as the pun is put their for them and the
people in the show are dressed as famous sci-fi characters.
They target their audience by using popular things and
coping them to show and they make pop culture references
and jokes and they dress up as iconic sci-fi characters
They use blue as that is
usually representative of
space and there are white
dots which represents the
space theme
The information it includes
is the show’s name, day it
will air, channel that will be
shown on and the time
and the writing gives you
an insight into the doctor
who world and at the
bottom has a brief
description of what is
occurring in the episodes
They target the audience by
releasing trailers on YouTube, on
bbc as this is channel it will be
shown on, actors will appear on
chat shows and adverts will be in
magazines and papers
The target audience of the
show is sci-fi fans who enjoy
space adventure
programmes and also
people who were fans of
the previous doctor’s and
series.
The colours are dark and
brooding which I think is
maybe be a reflection of the
show and what's it about
and the yellow by at the
side catches your eye as is a
contrast in colours and the
word ‘fiends’ is in yellow
and fiends means an evil
spirit or demon.
The dps includes
the day the show
airs, the channel
and the time it
also this gives you
a brief description
on what the show
is about and what
is going to
happen.
The language used in English
They target their audience
by doing trailers on t.v and
advertising in free
magazines that come with
national newspapers which
raises awareness of the
show to the general public.
The target audience of
the show is sci-fi and
viewers who enjoy
werewolves, vampires
and that kind of super
natural people.
Dark colours have been use as
the boys are wearing dark
clothing which could link to the
boys having a hard life and the
right hand side is darker than
the left which is to show the
good and the bad.
The information that has been
included is the documentary
title, the time the show starts
and the channel it will be
shown
The boy on the right is holding a
gun sign to the other boy which
is referencing gun crime and the
boy doing the gun looks angry
with the other lad but on the
hand the boy on the left looks
sad and innocent and in need of
help which is what this
documentary is trying to
highlight.
This documentary is
aimed at 16+ as the gun
sign hints to graphic
nature of the
documentary also the
time of 8pm means
younger children will be
in bed and older teens
and adults can watch.
The title disarming Britain
is catchy and makes you
think and become
interested in how and
what the issue is so makes
you more likely to watch
The title ‘Jamie Vardy record
breaker’ refers to the
footballer who came from
non-league to premier league
and scored in 11 consecutive
games breaking Ruud Van
Nistelrooy
This Documentary is aimed at
football fans and is able to be
watch by young children to older
people as was shown on sky sports
The photo is of Jamie
vardy during a game so
people will recognise him
and the club he plays for
The title is catchy as record
breaker draws you in and
you want to see how and
what record he broke and
the man of the pitch
The title of the
documentary making a
murderer sounds ominous
and spooky and makes you
intrigued to see how you
become a murderer and
their stories.
The documentary is
shown on Netflix so is
not available to
everyone to watch on
the documentary is
aimed at older people
The photo is of the murderer
story they are following and
half of the picture is him as a
baby and then the other half
is when he was arrested for
his crime which shows that
murderers start the same as
everyone else but what
changes them.
The colour scheme is grey
which signifies that it is a
grey area in society on how a
baby can become a murder
and then the Netflix logo
stands out and the title
jumps out and looks ominous
The documentary is called man
vs wild and starts former SAS
Bear Grylls and is about how to
survive in any situation you get
put and how to be resourceful
under pressure
The title Man vs Wild sounds
interesting to see how he
can beat the wild and survive
There is no channel,
time or date when the
documentary will be
shown The photo is of Bear
jumping out of his
Helicopter into the
wild to begin his
mission on how to
survive and show his
viewers what to do if
they were in this
situation
Bright colours have been use to catch your
attention the ‘Man and Wild’ part look they have
frost on them so could link to what this series of
wild will include snow also everything is blue
except for his coat which means he stands out
and red is linked to fire and fire melts ice

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Medi a researching newspaper advertisements

  • 2. KEY QUESTIONS  How big are the advertisement?  How do they use colour?  What information do they include?  Are there any patterns you notice in the advertisements?  What type of language is used?  How do they target an audience?  Who is the target audience? Demographics? Psychographics?
  • 3. They use colour to make key points stand out to the viewer so it engages the reader quicker and the colours are vibrant and flowers are in the picture so signifies as soap operas have there high moments but also there are some dark colours which could show something bad is going to happen. It includes information on upcoming storylines and what each character is going to . In that specific storyline it also says what is happening that week. They target audience by using the actors faces to promote the show and they have characters of many ages so they can appeal to a wider range as the have some characters who are in school, old and adults and all have went through relatable situations to the viewers e.g losing a job, sexual assault storylines
  • 4. The colours are bright and engaging and the people are dressed in sci-fi clothing and the blue background is like space and the bright yellow ‘Dwarf’ is a pun of the show’s name and the line is famous from star wars ‘may the force be with you’ They include what time and channel the show will be on and the premise of the show on what is happening in the series and will have interview with people in show or a quote of what they say The actual target audience for the show is people who enjoy sci-fi shows or films as the pun is put their for them and the people in the show are dressed as famous sci-fi characters. They target their audience by using popular things and coping them to show and they make pop culture references and jokes and they dress up as iconic sci-fi characters
  • 5. They use blue as that is usually representative of space and there are white dots which represents the space theme The information it includes is the show’s name, day it will air, channel that will be shown on and the time and the writing gives you an insight into the doctor who world and at the bottom has a brief description of what is occurring in the episodes They target the audience by releasing trailers on YouTube, on bbc as this is channel it will be shown on, actors will appear on chat shows and adverts will be in magazines and papers The target audience of the show is sci-fi fans who enjoy space adventure programmes and also people who were fans of the previous doctor’s and series.
  • 6. The colours are dark and brooding which I think is maybe be a reflection of the show and what's it about and the yellow by at the side catches your eye as is a contrast in colours and the word ‘fiends’ is in yellow and fiends means an evil spirit or demon. The dps includes the day the show airs, the channel and the time it also this gives you a brief description on what the show is about and what is going to happen. The language used in English They target their audience by doing trailers on t.v and advertising in free magazines that come with national newspapers which raises awareness of the show to the general public. The target audience of the show is sci-fi and viewers who enjoy werewolves, vampires and that kind of super natural people.
  • 7. Dark colours have been use as the boys are wearing dark clothing which could link to the boys having a hard life and the right hand side is darker than the left which is to show the good and the bad. The information that has been included is the documentary title, the time the show starts and the channel it will be shown The boy on the right is holding a gun sign to the other boy which is referencing gun crime and the boy doing the gun looks angry with the other lad but on the hand the boy on the left looks sad and innocent and in need of help which is what this documentary is trying to highlight. This documentary is aimed at 16+ as the gun sign hints to graphic nature of the documentary also the time of 8pm means younger children will be in bed and older teens and adults can watch. The title disarming Britain is catchy and makes you think and become interested in how and what the issue is so makes you more likely to watch
  • 8. The title ‘Jamie Vardy record breaker’ refers to the footballer who came from non-league to premier league and scored in 11 consecutive games breaking Ruud Van Nistelrooy This Documentary is aimed at football fans and is able to be watch by young children to older people as was shown on sky sports The photo is of Jamie vardy during a game so people will recognise him and the club he plays for The title is catchy as record breaker draws you in and you want to see how and what record he broke and the man of the pitch
  • 9. The title of the documentary making a murderer sounds ominous and spooky and makes you intrigued to see how you become a murderer and their stories. The documentary is shown on Netflix so is not available to everyone to watch on the documentary is aimed at older people The photo is of the murderer story they are following and half of the picture is him as a baby and then the other half is when he was arrested for his crime which shows that murderers start the same as everyone else but what changes them. The colour scheme is grey which signifies that it is a grey area in society on how a baby can become a murder and then the Netflix logo stands out and the title jumps out and looks ominous
  • 10. The documentary is called man vs wild and starts former SAS Bear Grylls and is about how to survive in any situation you get put and how to be resourceful under pressure The title Man vs Wild sounds interesting to see how he can beat the wild and survive There is no channel, time or date when the documentary will be shown The photo is of Bear jumping out of his Helicopter into the wild to begin his mission on how to survive and show his viewers what to do if they were in this situation Bright colours have been use to catch your attention the ‘Man and Wild’ part look they have frost on them so could link to what this series of wild will include snow also everything is blue except for his coat which means he stands out and red is linked to fire and fire melts ice