LO5

Lauren Dowley
Candidate no.: 2044
LO5

witness statement
Slide 5- witness statement
Slide 6- survey monkey
Slide 7- Q1
Slide 8- Q2
Slide 9- Q3
Slide 10- Q4
Slide 11- Q5
Slide 12- Q6
Slide 13- Q7
Slide 14- Production plan
Slide 15- production plan
Slide 16- production plan
Slide 17- Budget summary
Slide 18- budget plan
Slide 19- photography plan
Slide 20- photograp[hy plan
Slide 21- equipment costs breakdown
Slide 22- legal and ethical issues
Slide 23- ipso complaint form
Slide 27- copyright and IP
Slide 28- watermark
Slide 29- copyright process
Slide 30- data protection act (1998)
Slide 35-legal and ethical issues
Slide 36- calendar events
Slide 37- conclusion
CONTENTS

WITNESS STATEMENT
This feedback that has been given to me in my witness statement
proves that I completed most of the necessary areas in my pitch,
which include: Proposal, production plan, budget summary, target
audience, pre-production materials, plan for the magazine, Front
cover and DPS, verbal introductions, target audience and spending
power and finally an opportunity for feedback. However, my witness
statement claims that I have not included start-up costs and a plan
for the images in my pitch. Although I have, I could have reflected
on this in more detail when passing these two slides to make it clearer
for my audience to see in detail what I have included. Other positive
‘WWW’ feedback that I gained in my witness statement wrote that I
didn’t need any props or prompts( for example a script), that it was
very well pitched and rehearsed, my market leaders breakdown, my
flat plans, the social media marketing, marketing breakdown costs,
my future issue overview and finally how I linked my content slide to
my flat plan: “the question is, what content have I used from this
slide in my magazine flat plan?”.

The only ‘EBI’ that I was given was that since it was the first issue of the
magazine, could the masthead have been more visible? Which I have already
reflected on in slide no.9, by changing the stroke of the mast head to a
different colour or changing the words’ colour itself and finally by making the
main image slightly smaller so that you could see what the masthead said
easier. The main image could then be made bigger a couple of issues later as
more people will be used to what the masthead of the magazine says. Overall
I think that I presented a very successful pitch based on the comments that I
have received.
WITNESS STATEMENT

I chose survey monkey as my main format to gain feedback on my pitch and
magazine pages because it is a professional layout which gave me a varied
choice of styles for my questions and I was able to analyse the results after in
a clear and easy way.
SURVEY MONKEY

The answers that I received from this question gave me very positive feedback, as they
proved that I completed my pitch to the full extent that I could.

For this question I was given
an answer of 9/10, which
meant that there was a chance
for me to improve my work-
the reason is stated on the next
slide.

This question asked me what I could improve in my pitch overall, in which I got a response
of: “Magazine Front Cover- Although the masthead layout and positioning is conventional,
could it be more visible for the first issue of the magazine?”. This has been resolved by
changing the background of the masthead and changing the actual font colour of the
masthead. I also tried making the main image slightly smaller so that you could see more of
the masthead.

These answers again display that when presenting my pitch I was convincing and had
good, strong ideas that would make the company want to invest in my magazine.

The answers that I received from this question helped me to understand how clear my
pitch was for other people to see and hear (and also the content in my pitch as well)
and from these answers I can see that my pitch was clear and easy to understand.

The unanimous answer from this question proves that there are no issues to be
resolved.

This answer states that my presentational skills were clear and professional, helping me
to be more approachable for the audience and also more interesting for the audience to
watch my pitch.

PRODUCTION PLAN
Week beginning: Monday 27th October 2014
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Task: decide the
final deadline for the
publication of the
magazine and
manage the schedule
for the production
of the magazine.
Discuss what topics
will included in the
magazine, who will be
in it, what pictures to
take, then discuss the
final budget you wish
to pay by looking at
how much you have
to spend and what the
money will be spent
on in the magazine.
Discuss what topics
how much you have
to spend and what the
money will be spent
on in the magazine.
Discuss what topics
how much you have to
spend and what the
money will be spent
on in the magazine.
Gather content for
the magazine.
Artwork and
graphics are also
worked on at this
point. Research is
also collected by
journalists through
either the internet
(on gossip websites)
and interviews.
Gather content for
the magazine.
Artwork and
graphics are also
worked on at this
point. Research is
also collected by
journalists through
either the internet
and interviews.
Gather content for
the magazine.
Artwork and
graphics are also
worked on at this
point. Research is
also collected by
journalists through
either the internet
and interviews.
Complete by:
End of day
Complete by:
Two days time
Complete by:
The next day
Complete by:
End of day
Complete by:
One week time
Complete by: End of
day
Complete by: End of
day
Date: 27th October Date: 28th October Date: 29th October Date: 30th October Date: 31st October Date: 1st November Date: 2nd November

PRODUCTION PLAN
Week beginning: Monday 3rd November 2014
Gather content for
the magazine.
Artwork and
graphics are also
worked on at this
point. Research is
also collected by
journalists through
either the internet
and interviews.
Gather content for
the magazine.
Artwork and graphics
are also worked on at
this point. Research is
also collected by
journalists through
either the internet
and interviews.
Gather content for
the magazine.
also collected by
journalists through
either the internet
and interviews.
Gather content for
the magazine.
also collected by
journalists through
either the internet (on
gossip websites) and
interviews.
Editing the
magazine to make
sure that all the facts
are correct, the
spelling is correct,
grammar and
punctuation is
correct, that the
house-style for the
magazine is used,
and that the page
layout is revised and
corrected if need be.
Decide the layout of
each page using
programs like
InDesign and
Photoshop to
construct all of the
pages in order to
make the magazine.
Decide the layout
of each page using
programs like
InDesign and
Photoshop to
pages in order to
make the magazine.
Complete by: End
of day
Complete by: End of
day
Complete by: End of
day
Complete by: End of
day
Complete by: End
of day
Complete by: Two
days time
Complete by: The
next day
Date: 3rd November Date: 4th November Date: 5th November Date: 6th November Date: 7th November Date: 8th November Date: 9th November

PRODUCTION PLAN
Week beginning: Monday 10th November 2014
Decide the layout of
each page using
programs like
InDesign and
Photoshop to
pages in order to
make the magazine.
The editors of the
magazine print out a
hard copy of the
magazine and read
through it to try and
find any mistake and
then correct them.
The editors of the
hard copy of the
magazine and read
then correct them.
The editors of the
hard copy of the
magazine and read
then correct them.
Once the
magazine's
mistakes are
corrected the DTP
file of the
magazine is sent
to the printer
making sure that
you send all of the
images and fonts
with it as well.
The magazine is
sent to a
warehouse. From
there the
magazines are
distributed and
sent to shops to
sell to the public.
The magazine is
sent to a
warehouse. From
there the
magazines are
distributed and
sent to shops to
sell to the public.
Complete by:
End of day
Complete by:
Two days time
Complete by:
The next day
Complete by:
End of Day
Complete by:
End of Day
Complete by:
The next day
Complete by:
End of day.
Date: 10th
November
Date : 11th
November
Date: 12th
November
Date: 13th November
Date: 14th
November
Date: 15th
November
Date: 16th
November

BUDGET PLAN
From the feedback that I
was given, I haven't had to
change anything about my
plan and I know that these
figures are realistic because I
have contacted professionals
who know what they’re
talking about and other
websites specifically for that
purpose and that have been
used by many other brands
for the same thing.

EQUIPMENT COSTS BREAKDOWN
What I need: Price (with pictures)
Apple IMac x 4 £4,196.00 https://creative.adobe.com/plans?single_app=photos
hop?promoid=KRQMA
http://store.apple.com/uk/cart
Photoshop x 3 £514.44 per year (Excluding VAT)
(£171.48 per year each)
https://creative.adobe.com/plans?single_app=photos
hop?promoid=KRQMA
Illustrator x 1 171.48 per year (excluding VAT) https://creative.adobe.com/plans?single_app=photos
hop?promoid=KRQMA
Electric guitar x 1 £79.99 http://www.gear4music.com/Guitar-and-Bass/LA-
Electric-Guitar-by-Gear4music-Black/2
Drum sticks x 1 pair £1.79 http://www.gear4music.com/Drums-and-
Percussion/5A-Nylon-Tip-Maple-Drum-
Sticks/3MO
Microphone x 1 £79.00 http://www.gear4music.com/PA-DJ-and-
Lighting/Shure-SM58-Dynamic-Cardioid-Vocal-
Microphone/4ZW

IPSO stands for The Independent Press Standards Organisation for
newspaper and magazine industries. This organisation allows anyone to read
the Editors’ Code of Practise and can contact IPSO if they feel that any of
their terms had been broken.
They handle complaints, and organise their own investigations into editorial
standards and compliance.
This would be relevant to my magazine as if there are readers who might
want to complain about my magazine, they will have to let IPSO know and
process the complaint through them who will then contact the magazine
company to resolve the problem if needed.
https://www.ipso.co.uk/IPSO/aboutipso/aboutipso.html
LEGAL AND ETHICAL ISSUES

IPSO COMPLAINT FORM
https://www.ipso.co.uk/oxbxApps/app/complaint1.html

The clauses that have been ticked are
all of the clauses that would relate to
my magazine, which I have explained
about in slides 34 & 35.
IPSO COMPLAINT FORM

IPSO COMPLAINT FORM
https://www.ip
so.co.uk/oxbx
Apps/app/co
mplaint3.html

IPSO COMPLAINT FORM

IP stands for intellectual property. Examples of intellectual property are(that relate to my magazine):
 The name of my magazine,
 My creations,
 The way my magazine looks,
 The content that is included in my magazine, what I make and produce.
I could protect all of my intellectual property by either using copyright, patent (a licence giving me the
rights for a certain amount of time), designs and trademarks.
All of the information in my magazine including photos and my magazine logo, must be copyrighted.
This is to ensure that no one:
 Copies my work,
 Selling copies of my work either for free or for sale,
 Renting or borrowing copies of my work,
 Making changes to my work,
 Putting it on the internet.
Copyright of written work normally lasts for 70 years after the author’s death and the copyright of the
layout of written work lasts 25 years from when its first published.
COPYRIGHT AND IP
https:/www.gov.uk/intellectual-property-an- overview https://www.gov.uk/copyright/how-long-copyright-lastshttps://www.gov.uk/copyright

COPYRIGHT REGISTRATION
FORM
https://copyrightservice.co.uk/ukcs/docs/copyright_application.pdf

If I were to watermark my images through the official website, there are four
different packages that I could choose from. These being: Basic package which is free,
Plus package which is £5 per month, Premium package which is £10 per month and
the Ultimate package which is £25 per month. The higher the price, the more storage
you get, you are allowed to watermark more images at once, have a different variety of
templates and fonts and also phone and email support. When choosing the package
for my company, I think I would chose the Plus package because there wont be more
than 100 images that I would need to edit especially all at once. Then again, you only
get 250 MB of data. However, this can be resolved by buying an external hard drive
which can be found cheap on website like eBay and Amazon.
WATERMARK
Here is an example of an image that has been
watermarked. You can look at the text on the image
and see who has copyrighted it and when, as well as
protecting the IP of it online.
https://www.watermark.ws/plans

If I were to apply for a copyright for my magazine, this is the process that I
would have to go through:
1) First, I would have to contact the United States Copyright office,
2) Then, I will choose the correct claim and process for uploading my work.
3) Once this is selected, I’d have to enter my credit or debit card details, pay
the price they want and submit all the work I want copyrighted.
http://www.wikihow.com/Apply-for-a-Copyright
COPYRIGHT PROCESS

The Data Protection Act 1998 is an Action of Parliament of the United
Kingdom of Great Britain and Northern Ireland which expresses UK law on
the handling of data on recognizable living people. It is the main piece of
legislation that governs the protection of personal data in the UK.
DATA PROTECTION ACT (1998)
http://en.wikipedia.org/wiki/Data_Protection_Act_1998

Copyright= so no-one can copy or re-make any of my work in the magazine.
All of the photos and content in Top of the Pops magazine is copyrighted.
If Top of the Pops magazine or my magazine were to be sued, this is the process that the complaint would go through:
1. The complaint will go through initial assessment. This means that they will look at if the complaint is actually assessable and
that the article (etc…) goes against the code and if not it is sent back to you with reasons why.
2. Referral to the publication- if the article you’re complaining about does go against the code, the complaint will be sent to the
editor of the article who will try to fix the problem with you straight away. If it has been over 28 days and nothing has
happened to fix it, the IPSO (International Press Standards Organization) will take over.
3. The investigation- if the complaint isn't fixed at all, your complaint will go to the magazine company its self, who will try to
ask questions to justify your complaint. You will then get a copy of the reply from the company based on your complaint,
and you will be able to be given the chance to comment on their reply.
4. Adjudication by the complaints committee- if it still isn't fixed, then the complaints committee will look to see if the
magazine went against the editors’ code, but will only look at the information which has been seen by both sides of the
argument. They will then post up their decision on the website.
5. Remedies- if the magazine company had gone against the editors’ code, then they're required to make corrections which will
be decided by the complaints committee.
6. Review of the process- this stage allows you to ask to review the committees decision regarding your complaint. Then the
committee will decide whether to refer the complaint to the Complaints Reviewer. If the referral is made, the Reviewer will
review the process by which the decision was made, and inform the Complaints Committee within 14 days whether it
considers that the process was substantially flawed. If the Reviewer does not consider that the process was substantially
flawed, the decision will then be issued. If the Reviewer does consider that the process was substantially flawed, the decision
will be will be reviewed by the Complaints Committee, taking into account the Complaints Reviewer’s findings. The
Committee will then issue its final findings.
https://www.ipso.co.uk/IPSO/procedure.html

Complaints which are not pursued- IPSO expects both publications and complainants to
cooperate with it in the prompt consideration of complaints. If they don’t get an initial
response to correspondence, they will contact you with another request for a reply within a
certain time. If you require more time to respond, you have to write to them as soon as
possible explaining why you are unable to reply substantively and when you expect to be in
a position to reply. They will seek to accommodate reasonable requests. If we do not
receive a substantive reply within the specified period, we may close your complaint as not
pursued. Alternatively, the Committee may proceed to consideration of the complaint
without the benefit of your comments. IPSO will not generally reopen a complaint which
has been closed as a consequence of a failure by the complainant to provide a timely
response. Complainants who seek to revive complaints that have previously been closed as
not pursued will be asked to explain the reasons for the delay in their response. IPSO will
only reopen a complaint where, in the view of its Executive (having considered the reasons
given and the full circumstances of the complaint), to refuse the request would be
unreasonable.
This relates to my magazine because people who will read my magazine will have the
opportunity to complain if they feel it is necessary and if their complaint is not pursued
then IPSO will have to be contacted.

Unacceptable behaviour by complaints and vexatious complaints- The staff of IPSO’s Executive will be
accessible and courteous to everyone who comes into contact with them. They understand that in some cases
complainants will contact them in highly distressing circumstances, and may need significant support and
assistance; they will not normally limit the contact which complainants have with the Executive. However, in a
small minority of cases, complainants seek to interact with the Executive in an unacceptable way. IPSO’s
Regulations make clear that it may reject without further consideration complaints which are vexatious or
disproportionate. IPSO interprets this provision to apply both to the nature of the complaint, and to the
manner in which it is pursued. IPSO does not expect their staff to tolerate unacceptable behaviour by
complainants. Unacceptable behaviour may involve vexatious or disproportionate pursuit of a complaint. It
also extends to any other behaviour that, because of its frequency or nature, hinders IPSO’s ability to handle
complaints effectively, including:
•Using abusive, offensive, aggressive, racist or foul language in conversation or correspondence with staff;
•Harassing, verbally abusing or seeking to intimidate staff;
•Engaging in unreasonably protracted or repetitive communications with staff;
•Attending IPSO’s offices and seeking to speak with a member of staff without an appointment;
•Repeatedly refusing requests by staff to follow IPSO’s procedures, despite having been provided with
appropriate information about these procedures;
•Making persistent and/or unreasonable demands of staff and/or the complaints process.
IPSO reserves the right to take appropriate action in cases where complainants are exhibiting unacceptable
behaviour, including by restricting the manner in which complainants may communicate with IPSO’s staff or
declining to further consider a complaint.

Editor’s code of practice:
1. Accuracy
1. This applies to my magazine as all of the content that my magazine producers (that the journalists write about) must be accurate, for
example interviews with stars or fans.
2. Opportunity to reply
1. If the journalists of my magazine did write something that was inaccurate, then readers of the magazine should be able comment on
this to them.
3. Privacy
1. The photographers and journalists of my magazine must respect the subjects privacy so should not upload anything about their
private and family life, home, health or personal information that they may not want to share.
4. Harassment
1. The journalists not harass any one in any way.
5. Intrusion into grief or shock
1. If the journalist talks about anything that may be upsetting or shocking it should be approached with kindness and sympathy.
6. Children
1. Children should be allowed to finish school and those who’re under 16 must not be interviewed or photographed without a parent or
guardian’s permission. Students must also not be approached or photographed at school without the school’s permission, the child or
parent must not be given money from us for the child’s well being or information about their children or wards unless you can clearly
see that the child wants you to do so.

Editors code of practise continued:
7. Hospitals
1. Journalists must have permission and be able to identify themselves before they to go to the
nurses/doctors only area to pursue any enquiries and the journalists must not intrude on
anyone’s privacy.
8. Discrimination
1. The press must not include any prejudice or disapproval to anyone’s race, colour, religion,
gender, sexual orientation, any physical or mental illness or disability. Details of anyone’s race,
colour, religion, gender, sexual orientation, any physical or mental illness or disability should
not be talked about unless it is relevant to the story.
9. https://www.ipso.co.uk/IPSO/cop.html
Ethical- not to offend anyone’s race or culture e.g. calling a black rapper ‘nigga’ or any other
similar language which could also offend the readers as well.

16th November= Day of Distribution
20th November= Launch Date
Distribution may take longer than expected therefore making us extend the
launch date. Depending on how long the extension is, a puff promotion could
be included which is relating to a gig of a popular star or band for example
One Direction. Since the magazine is released near Christmas, my magazine’s
puff promotion will include Christmas looks and styles as well as pop star’s
favourite Christmas recipes and maybe a gift which relates to Christmas.
CALENDAR EVENTS

Overall in LO5, I have focused on a variety of things which are all in important in
publishing and producing my magazine. I have also looked at the feedback that I
have gained via survey monkey as well as my witness statement and have
experimented in different ways to improve my work and to take action on my EBI
that was given to me in my witness statement. I have looked at IPSO and other
legal and ethical issues which would need to be considered when in the making on
my magazine including copyright, IP, watermarks and the data protection act
(1998).
I again reflected on things which had been discussed in my pitch, such as my
production plan, budget summary and plan, photography plan and finally calendar
events.
I have concluded what and who I will need to make and produce my magazine
which ahs been listed in my Equipment costs breakdown, Budget Summary and m
Budget Plan.
CONCLUSION

LO5

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