2. Contents LO4
• LO4
•
• Room layout
•
• Draft article
•
• Mind map poster and advert
•
• Mood board poster and advert
•
• Font styles
•
• Draft logo
•
• Colours
•
• Draft article information
•
• Legal and Ethical ASA
•
• Legal and Ethical
•
• Trade Mark steps when protecting
the logo
•
• Changes made to the poster and
advert
•
• Proposals
•
• Production plan
•
• Photo-shoot plan
•
• Pictures of pitch
•
• Survey monkey
•
• Witness statement
•
• Conclsuion
3. Room Layout
For presenting my pitch I had to make sure that I had all the right materials. In the
photos below you can see the materials that I have taken pictures of to use in my
pitch. The first image shows the room that I will be presenting in front off. The
second image shows the the projector that I will be using to display my pitch on the
smart board. The Third image shows the slide changer that I will be using to change
slides using this device. This device also allows me to be able to use a laser to point
to important parts on the pitch. The final image at the end is the apple mac that I will
be using to show my pitch. This is then connected to the projector in image 2.
4. Draft Layouts
As you can see from my graphic layout and my hand drawn draft it is
very easy to identify what I am advertising. At the top of the poster
you have the name and logo of the solo artist. The main image is
placed in the centre of the poster. I have the social media synergy links
placed at the bottom.
5. Mind map Poster
COLE- Tour Poster
Colour of the poster will be
based on a blue sky as the
background. The text will be
white to stand out in front of
the blue. The image will be
fairly dark. The blue will merge
with the dark image.
The target audience for
this poster will be the
fans of the artist. The
audience will be in
working class to be able
to afford the tickets to
the tour. The majority of
the audience will be
young teenagers. This is
due to the stereotypical
enjoying going out and
socializing.
The logo name I have given the
artist on tour, is COLE. I have
decided to feature myself in the
tour poster. The name is short and
relent to the artists name. The
name is easy for the audience to
remember.
For my logo designs I
have used the logo name
with two dots before and
after the name. I have
been inspired to use this
design from my poster of
inspiration by COASTS.
The frequency of my
poster being produced
will be 4 months before
the tour starts. This then
gives people the chance
to book their tickets in
advance.
I will be putting up these
posters all over London. This is
because the tour will be in
London.
The slogan for this poster
will be “Don't miss a
beat” other ideas such as
“this is the one” will also
be used as an idea.
6. Mind map Advert
Magazine Advert –
COLE
The colour scheme for this
magazine advert will be
very similar to the poster.
The font will be white with
the sky blue as the
background. The image will
be in black and white. The
colour surrounding the
image will be a very dark
colour.
The target audience for
this advert will be the
fans of the solo artist.
The target audience will
be young adults who
like to seek the
enjoyment and like to
socialize.
The logo design will be based on
the design that I have used for
my tour poster. The font will be
white with a blue background to
make the font stand out. The
font will have white dots to the
left and to the right of the logo.
The frequency of the
advert in the magazine
will be 4 months before
the tour starts. This
gives people more time
to go and find out more
about where they can
buy the tickets from.
The location for the advert will be
on the advert section of the music
magazine that I have produced.
This is called Rock Dance music
magazine.
I will be using the
same slogan that I
have used for my
poster which is called “
Don’t miss a beat”.
The logo name I have given the
artist on tour, is COLE. I have
decided to feature myself in the
tour poster. The name is short and
relent to the artists name. The
name is easy for the audience to
remember.
8. Conclusion for the mood board
• From this mood board I have gathered some ideas that have inspired me.
The posters give me some inspiration for the colour and font style. The
font styles are bold and big. The main images are the majority of the size
of the poster to catch the audiences eye. The background colour for the
posters make the main image and the text stand out. Most of the posters
have taken the main image shot outside in the open. This creates a
creative effect for the poster.
10. Conclusion for the mood board
• From this mood board I have gathered some ideas that have inspired me.
The adverts give me some inspiration for the colour and font style. The
font styles are bold and big. It has highlighted to me that adverts have
more information than posters – this is because they are in magazines and
more people are likely to read rather than walk by a poster.
11. Font styles
• I have chosen a range of fonts that I think will suit the poster and the advert. I
didn't’t like the fonts with the bold text that is shown below. The font style has to
be simple with spacing between the letters. The font style in the bottom left hand
corner had the simple font style that I liked. But the spacing in between wasn’t big
enough. I therefore used the font style with the white text. This is because the
spacing is big enough. I then decided to add the dots to both sides of the font. This
gives the font style more of an interesting design. The font designs came from a
website called http://www.dafont.com .
12. Draft Logo/Design/ Graphics
This is the logo that I have created for my tour poster. This is for the solo
artist that is in tour. I therefore used the font style with the white text. This
is because the spacing is big enough between the letters. I then decided to
add the dots to both sides of the font. This gives the font style more of an
interesting design.
13. Colours for my ideas
• When deciding what colours I wanted to use for my poster and advert I
decided to use my tour of inspiration for guidance. The colour blue
conveys to the audience what kind of music that’s being advertised. The
blue connotes happiness on a sunny day, the blue also connotes freedom
as the sky is wide and bright. This connects to my genre of music I am
promoting through my poster and advert.
14. Draft Article/ information
This is the draft article that I have
created showing who else in terms of
artists will be in the advertisement. I
have said on the advert that the special
guests for the tour will be COASTS, BAD
SUNS and COLDPLAY. I have chosen these
bands because they have a similar genre
of music to COLE. This will become
appealing to the target audience.
Because they are all ready attracted to
the genre of the COLE tour they will then
enjoy the other featured bands.
15. Legal and Ethical
• To make sure that the adverts that are being produced
over the media, there is an organization called the The
Advertising Standards Authority. They have the
responsibility to respond to the complaints that get
made about certain adverts. People complain if they get
offended by the use of language, imagery and ethnicity.
The ASA will be contacted if any adverts have breached
the codes. This is why when creating the adverts for the
band COASTS they need to make sure that its kept
appropriate. The advert will have to be questioned if
they have breached more than one of the codes. This is
why the advert for the band has been kept relevant to
the bands style in terms of music genre. Calm , friendly
and very warm. This then gives of a good impression
towards the audience. This then reduces the chances of
the ASA getting in contact due to potential complaints.
• Source:
https://www.asa.org.uk/?gclid=CjwKEAjwq6m3BRCP7If
Mq6Oo9gESJACRc0bNLUJDVS57j61Vc43o-
XKV5v39gCoyr07u9ni53HJYwRoCX0Lw_wcB
16. Location for the Advertisement
• I have decided that my posters are going to go around the city of London. This is
because this is where the tour will start. Also the majority of the target audience
live in the City. According to
http://www.londonspovertyprofile.org.uk/indicators/topics/londons-geography-
population/londons-population-by-age/ the majority of people aged between 20-
24 live in London. This is because there is a lot of places to go out and socialize.
London is a big place which attracts many people to then explore and then live.
The tour will be starting in London which will encourage the 20-24 age bract to
then go out and see the show. The target audience as I have mentioned are within
this age bracket , which makes London the perfect place to advertise.
• I am planning to release the advertisement 2 months before the first show. This
will give the audience plenty of time to then purchase the tickets and makes plans
to go and see the show.
17. Legal and ethical issues
• There are many different issues that you need to consider when you are
advertising. When making the advertisement for the solo artist’s tour they
need to make sure that they have no copyright problems. The tour logo cant
be used in any other form of product without the owners consent. The logo
has been registered so the design cant be copied.
• This can also be known as IP, this stands for intellectual property. This means
that you own the rights to the name or logo you have created. This can create
a good income when you own the rights. COLE can charge the people who
want to use their name In their adverting. The best way to protect it is to get a
patent so no one can use any of my information but this can take a long time
as many steps are involved.
• Source: http://faculty.buffalostate.edu/smithrd/PR/adethics.htm
18. Trade Mark steps when protecting the
logo
• Trade mark and patent steps are below in the screen shot. This will ensure the
protection of the logo and design so no one is able to then copy and use it. As
you can see there are 6 steps to complete to get the trade mark registered
http://www.uspto.gov/trademarks-getting-started/trademark-process
19. Changes made to the poster
The screen shots below show the Photoshop version I have created and the hand
drawn draft that I have completed. As you can see I have made many changes from
the hand drawn draft to the actual Photoshop version. Instead of using the shapes
to divide the colours in the background I have uses the gradient tool. This gives the
background a nice fading effect with the colour rather then the block shapes filled
with colours. I have also deiced to change the location of where I am going to show
where my tour will be held. This makes
the poster look a lot more clearer to
read. The colours have also been
changed to having a darker colour rise
up to a brighter colour. This is rather
than keeping it the same colour all over.
I have also changed the main image. I
have faded the bottom of the image
with the dark colours o create a good
effect. This makes the poster look more
presentable and stylish to look at.
20. Changes made to the advert
From the screen shots below you can see the changes that I have made to the original
hand drawn draft compared to the Photoshop version. The biggest change I have made is
the font size. I have made the font size a lot bigger to make the name of the artist stand
out more. As before with the poster I have used the gradient tool to be able to fade the
colours in the background. This is instead of using the shapes and filling it with colour. I
have decided to change the main image size as well as the font. The main image has been
made a lot bigger to make the artist stand out as well. I haven't changed the way the text
wraps around the main image. The main
image has been cut in half and placed at the
bottom of the canvas. This creates a rising
effect.
30. Target Audience- Spending power
• The average spending power people would be paying for a ticket to see
this artist would be £15. Most people would be able to afford this price,
once the bills and tax’s have been paid people have the power to spend.
Looking back at the socio economic graph the target audience will be in
the category C2 which reflects the low ticket price. As this price is very low
to go and see them play at one of their venues that is part of the tour, the
target audience from 15+ are able to afford this. Most teenagers above 16
have part time jobs with roughly the minimum wage of £5 an hour. The
gender target audience is aimed at both genders due to the music relating
to dance. Male and females at the age of 16+ can get a part time job to
earn enough money to go and see the artist play.
34. Photo shoot plan
I have produced a
photo-shoot plan to
gather ideas and
different shot types
to use for my poster
and advert. I have
used this plan to
also gather some
ideas of inspiration
for the shots. I
decided what I
wanted the model
to wear in the
pictures along with
the props and
location.
37. Survey Monkey
I have asked my peers and teachers to fill in a survey monkey to
gain some good feedback for my pitch. I have taken screenshots
and presented them on the following side.
38. Feedback Survey Monkey
From this response
people have said that
my advert and poster
are both eye
catching. Everyone
that has filled in the
survey has said yes as
there is an empty box
for the no option.
39. Feedback Survey Monkey
From this response
people have told me
what my weakness
are when presenting
the pitch. People
have said that I need
to read of a script
rather than read of
the board. Others
have commented on
my Photoshop saying
that I need to add
more content.
40. Feedback Survey Monkey
From this response
people have said
that my strengths
were speaking
clearly when
presenting. People
also liked my
pictures that I had
taken for the
Photoshop. Finally
the last response
was about how clear
my budget summary
was.
41. Unit 15 Witness statement
This is my Witness statement
that was given to me after I had
presented the pitch. This was
done to provide me with
feedback for the pitch. It
outlines the what went well and
what could be better. The
criteria wall highlighter during
he pitch to make sure it was all
completed.
42.
43.
44. Conclusion
• After I had completed my pitch I had been give some feedback for how well I had
done. It was very important to address the feedback as soon as I had received it
through survey monkey. Making the corrections to the poster and advert made it
more appealing to look at. I had to look at my pitch environment to see where the
best place to stand and present.
