2. Who We Are
Eric MacColl
Marketing Director
Scripted.com
The new way to create original content
Hana Abaza
Director of Marketing
Uberflip.com
Nicole Karlis
Content Strategist
Scripted.com
3. What We’re Talking About
1. Setting Your Content Goals
2. Planning Your Content
3. Getting Leads With the Right CTAs
4. Reorganizing Your Content
- UberFlip Presents
5. Questions
The new way to create original content
12. The new way to create original content
Editorial Calendar
Stay Focused
Better Story Ideas
Engage with Community
13. The new way to create original content
Scripted’s Themes
March: Social Media & Written Content
April: The Value of High-Quality Content
May: Today’s Modern Writer
14. The new way to create original content
Outsourcing Content
15. The new way to create original content
The Layers of Written Content
16. The new way to create original content
Content Hub Concept
Now that you know your audience and what’s valuable to them, you need to know what you’re going to write about. Magazine have themes each month. Managing your content strategy is like being a publisher. You have to think that way. Creating themes is a great way to stay organized, it’s what magazines do. For example, Fast Company. They plan ahead. So when planning your themes, look at what other publications are planning for the year, but tailor it for your audience. Additionally, seasonality may play a role in your content themes throughout the year. Keeps you focused, gives you something to talk about.
Segmented by CONTENT TYPE, even though you want to maintain the quality, content there’s still a hierarchy based on the content’s value to your audience. The hypothesis behind this pyramid is the higher the quality of your content, the higher your ROI is. Evergreen content you need to have it. It’s your base, it answers basic questions and it’s engaging. Next level is more responsive and timely. It’s more relevant and time sensitive, but not necessarily longer. Long-form content, interview, case studies you shouldn’t be publishing everyday. They’re more valuable to your audience. Studies show long-form content and thought-leadership content can be cut into shorter pieces. You can think about how to recycle your longer form content. bigger pieces of content such as data driven articles and case studies will take more time and resources, will return a larger return of value for your audience. Longer form content tends to have a longer shelf-life, get more links, and allow you to break it up into various short form content to re-use.