Organizational objectives and individual objectives

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Organizational objectives and individual objectives

  1. 1. Organizational objectives and individual objectives Chapter 1 Sultana Parveen
  2. 2. Organizational objectives • These are the – Purposes – Mission – Goals of an individual organizations which are established through administrative processes.
  3. 3. Organizational Mission • The Mission states the organization’s values, aspirations, and reason for existence. • The Mission Statement is the basis for all following goals and plans. • Without a clear mission, goals and plans may be developed haphazardly causing the organization to fail.
  4. 4. Organizational objectives • It comprises of – Organization’s long term plans – Short term plans – Administrative philosophy
  5. 5. Goals and Plans Goals: specify future ends. Desired future state. Plans: specify the means to future ends. “The blueprint for goal achievement… specifies the necessary resource allocations, schedules, tasks…”
  6. 6. Strategic Goals and Plans • Strategic Goals pertain to the entire organization (not specific divisions and departments). • Strategic Plans define the action steps the company will use to attain strategic goals.
  7. 7. Characteristics of objectives • S- specific – Clear and easy to understand • M- measurable • A- acheivable • R- realistic • T- time bound
  8. 8. Some important organizational goals • Profit maximization • Increase market share • Corporate growth • Survival in the dynamic market • Corporate social responsibility taken up • Maximizing benefits to consumers
  9. 9. Importance of clear objectives • To control and set business boundaries • Enhances motivational level of employee • Provides direction and focus for organization and individuals • Gives business a sense of direction • Acts as a base for decision making • Encourages strategic thinking for business • Foundation for measuring performance

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