Being our own case study: how involving sales in our content strategy increas...Dr Claire Trévien
So apparently, as a marketer, I should go around wearing a t-shirt that says ‘Down with Sales’. Or so I should believe from the numerous talks and articles that describe sales and marketing teams as permanently lobbing rotten eggs at each other.
That approach has never made any sense to me. Passle is a digital content marketing platform that enables busy professionals to create hub content in a timely and authentic manner. It therefore seems evident that to persuade these busy experts to use Passle, the sales team should be using it as much as the marketing team. After all, how can you sell a concept if you don’t understand and apply it yourself?
So we planned an ongoing content marketing campaign in February 2016 involving the sales, leadership and marketing teams at Passle to demonstrate that it is possible to create relevant and authentic thought leadership on a regular basis.
Here's what the plan looked like...
Full post here: http://blog.passle.net/post/102e3m0/being-our-own-case-study-how-involving-sales-in-our-content-strategy-increased-o
2015 IBS: Content Is King: Drive More Traffic, Leads and Sales with Content M...Meredith Oliver
This seminar was presented at the 2015 International Builders Show (IBS) by Meredith Oliver of Creating WOW and Kristi Allen of McArthur Homes.
Seminar Description:
Content marketing is a long term strategy that includes developing original, relevant content for your website visitors. With constant updates to Google's search algorithms, the best way to drive traffic and improve search rankings is with content marketing. This session will teach you how to develop and execute a content marketing strategy on your website and social media sites, and how to leverage content you already have and create new content. You'll also gain insight into what content creation should be outsourced and what should be created internally.
Getting the Right Content You Need to Succeed in Digital MarketingVictoria Edwards
This document discusses strategies for developing effective in-house content marketing. It emphasizes building a strategy that identifies goals, target audiences through buyer personas, and ways to find and recycle existing content assets. The document also stresses setting clear expectations and providing training and incentives to build an engaged internal content marketing team.
LinkedIn over the years has emerged as a powerful tool for business owners and individuals to increase their connection, generate more leads, promote their brand, and also become a thought leader. If you are a business to business (B2B) company and lack a LinkedIn marketing strategy, you are definitely missing out on a lot.
In the presentation you will get detailed strategy to promote your business with LinkedIn.
If you want help regarding LinkedIn marketing or any other type of social media marketing then just visit: https://yashus.in/our-services/social-media-marketing-company/
This document discusses how to effectively implement a content marketing strategy. It provides examples of companies that saw significant increases in key metrics like website visits and leads through content marketing. It then lists some common "sins" to avoid, such as lack of senior level support, siloed efforts, and not allocating enough resources. The document concludes by emphasizing that content marketing is a long-term strategy that requires perseverance and provides some additional tips like developing personas, cross-referencing analytics, using calls-to-action, testing content ideas, and amplifying and distributing content over time. Contact information is also provided.
10 steps to creating a B2B content strategyChris Bailey
Why are you creating content, who are you writing it for, and how will you help them in a way no one else can? Content that doesn't support your SEO strategy, isn't discoverable or doesn't level up to a wider message is a wasted opportunity, wasted marketing budget and, potentially, wasted new client revenue. A content strategy takes up-front work to get it right, but pays off long term in better SEO performance, more cost-effective use of marketing materials and better results.
Being our own case study: how involving sales in our content strategy increas...Dr Claire Trévien
So apparently, as a marketer, I should go around wearing a t-shirt that says ‘Down with Sales’. Or so I should believe from the numerous talks and articles that describe sales and marketing teams as permanently lobbing rotten eggs at each other.
That approach has never made any sense to me. Passle is a digital content marketing platform that enables busy professionals to create hub content in a timely and authentic manner. It therefore seems evident that to persuade these busy experts to use Passle, the sales team should be using it as much as the marketing team. After all, how can you sell a concept if you don’t understand and apply it yourself?
So we planned an ongoing content marketing campaign in February 2016 involving the sales, leadership and marketing teams at Passle to demonstrate that it is possible to create relevant and authentic thought leadership on a regular basis.
Here's what the plan looked like...
Full post here: http://blog.passle.net/post/102e3m0/being-our-own-case-study-how-involving-sales-in-our-content-strategy-increased-o
2015 IBS: Content Is King: Drive More Traffic, Leads and Sales with Content M...Meredith Oliver
This seminar was presented at the 2015 International Builders Show (IBS) by Meredith Oliver of Creating WOW and Kristi Allen of McArthur Homes.
Seminar Description:
Content marketing is a long term strategy that includes developing original, relevant content for your website visitors. With constant updates to Google's search algorithms, the best way to drive traffic and improve search rankings is with content marketing. This session will teach you how to develop and execute a content marketing strategy on your website and social media sites, and how to leverage content you already have and create new content. You'll also gain insight into what content creation should be outsourced and what should be created internally.
Getting the Right Content You Need to Succeed in Digital MarketingVictoria Edwards
This document discusses strategies for developing effective in-house content marketing. It emphasizes building a strategy that identifies goals, target audiences through buyer personas, and ways to find and recycle existing content assets. The document also stresses setting clear expectations and providing training and incentives to build an engaged internal content marketing team.
LinkedIn over the years has emerged as a powerful tool for business owners and individuals to increase their connection, generate more leads, promote their brand, and also become a thought leader. If you are a business to business (B2B) company and lack a LinkedIn marketing strategy, you are definitely missing out on a lot.
In the presentation you will get detailed strategy to promote your business with LinkedIn.
If you want help regarding LinkedIn marketing or any other type of social media marketing then just visit: https://yashus.in/our-services/social-media-marketing-company/
This document discusses how to effectively implement a content marketing strategy. It provides examples of companies that saw significant increases in key metrics like website visits and leads through content marketing. It then lists some common "sins" to avoid, such as lack of senior level support, siloed efforts, and not allocating enough resources. The document concludes by emphasizing that content marketing is a long-term strategy that requires perseverance and provides some additional tips like developing personas, cross-referencing analytics, using calls-to-action, testing content ideas, and amplifying and distributing content over time. Contact information is also provided.
10 steps to creating a B2B content strategyChris Bailey
Why are you creating content, who are you writing it for, and how will you help them in a way no one else can? Content that doesn't support your SEO strategy, isn't discoverable or doesn't level up to a wider message is a wasted opportunity, wasted marketing budget and, potentially, wasted new client revenue. A content strategy takes up-front work to get it right, but pays off long term in better SEO performance, more cost-effective use of marketing materials and better results.
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
Everyone likes more revenue. Inbound Marketing increases Sales.Marvin Mathew
This document outlines a 6-step inbound marketing strategy to boost sales: 1) create a powerful website, 2) generate traffic through blogging, social media, and SEO, 3) convert traffic to leads, 4) convert leads to sales, 5) measure marketing results, and 6) invest savings into further marketing or product development. It emphasizes developing quality content, building an audience, and optimizing the process from awareness to purchase.
Content Marketing Strategy in 8 SlidesNewt Barrett
A successful content marketing strategy involves understanding customers' toughest problems, creating compelling content to help solve those problems, and positioning your company as a trusted source of information and solutions so that customers will take action.
This document discusses considerations for bringing SEO in-house. It recommends thoroughly understanding current SEO efforts and long-term plans before hiring. An in-house SEO may be part of marketing, IT, or their own department depending on company structure. The SEO's needs and authority level should be clear. Different website types require different SEO strategies. Finding the right candidate requires a realistic job description and compensation. Proper planning helps ensure long-term success of in-house SEO.
How to Budget and Plan Your 2020 Content Marketing StrategyInfluence and Co.
We know it can be hard to stick to your guns and get your content marketing planned in advance, with an allocated budget and a thought-out strategy. But you really cannot waste another second. While you're preoccupied with trying to figure out the why and how, your competitors are busy creating content, publishing it, using it to nurture leads and engage their audience, and ultimately, getting a leg up.
This deck addresses:
Why content marketing should be your No. 1 priority for 2020
How to budget for your content initiatives
Team members you'll want to consider to help you drive these efforts
How to put together a documented content strategy
A process for creating content
Tech that will aid your efforts
What do we mean by "The Dark Side" of content marketing? Not all content is created equal and some strategies can actually be harmful to your business. Join the Scripted marketing team for the live webinar: The Dark Side of Content Marketing to discuss how to avoid detrimental content practices.
This document provides tips on how to make a blog into an effective lead generation tool. It discusses measuring blog success, developing a content strategy and calendar, optimizing content for search engine rankings, promoting the blog, driving conversions, and analyzing blog analytics. The goal is to use blogging to achieve business goals by sharing valuable content that attracts and engages the target audience. Regular, optimized blogging can increase website traffic, lead generation, and sales.
Case Study: How to Personalize Your Content to Maximize Leads and Sales
We all know content is king. But how do you ensure that the right person sees your content, at the right time? In this session, we will explore four simple strategies for increasing your marketing's relevancy and response.
Presented by: Steve Haase, eCommerce Inbound Marketing Consultant, HubSpot
www.bdionline.com
Where to start when building a content strategyRichard Willner
Where to start when building a content strategy - and why it is so important to your business' success online. Discover the different outputs for content and how it can be used across your digital marketing efforts.
1) The document discusses how b2b firms can go from zero to generating $1 million in incremental revenue within one year through a strategic marketing approach.
2) It promotes a free workshop from Teach a Brand to Fish, a marketing agency that has helped b2b businesses cultivate success over 100 years using an unorthodox approach.
3) The methodology involves developing a Minimum Viable Campaign through phases of building strategy, tools, execution, and developing marketing capabilities in-house in order to manufacture, maximize, and monetize marketing momentum for businesses.
The document discusses why accountants should blog, noting that it improves reputation as a thought leader, is an inexpensive way to generate leads, and improves search engine optimization by providing fresh content. It provides tips on what topics to cover, such as industry news and trends, and recommends distributing blog posts on LinkedIn, Twitter, and via email to clients and prospects. The document aims to convince accountants of the business benefits of blogging and social media engagement.
[#500Distro] Heating Up the Open Rate: New School Rules for Email Marketing 500 Startups
The document provides guidance on using email marketing effectively. It discusses email as a permission-based and direct channel that is measurable. It acknowledges past issues with blasting emails but notes that a lifecycle approach focuses on the customer relationship. It offers tips on list building, testing, personalization, and follow up emails. The key takeaways are to test all aspects of email marketing, watch unsubscribe rates, and focus on the customer relationship and journey.
Social Media & Content Marketing Strategy Planning for 2014Kaitlin Carpenter
Originally delivered to the Chesapeake Regional Tech Council for the monthly Social Media Marketing Forum on January 31, 2014.
Includes a basic overview of content strategy, marketing, and planning; how to create an editorial calendar; how to brainstorm and repurpose content; and other planning tips and resources.
Rock Content Marketing In 2016 With ScriptedScripted.com
You know how important content marketing is to your company’s success — it is 2016 after all. But what you might now be aware of is how Scripted can help you achieve your goals beyond your wildest content marketing dreams.
Listen to this exciting webinar to learn all the ways Scripted can help you rock content marketing this year. Scripted’s Marketing Director, Eric MacColl, and Customer Success Manager, Eric Windell, discussed:
- Effective ways to use the Scripted platform
- How to manage Scripted content
- Where to find amazing content ideas
- And more!
This document provides formulas and strategies for measuring the return on investment (ROI) of content marketing. It begins by outlining formulas for calculating the ROI from increased organic search traffic, unbranded search traffic, and early-stage buyers reached through content. It then discusses reallocating budgets from low-performing marketing programs to fund content. Next, it offers strategies for doing content marketing without a budget, such as re-purposing existing materials. Finally, it closes by presenting formulas for measuring the ROI from content marketing in terms of reach and awareness, brand engagement, conversions, and customer retention.
This document discusses best practices for B2B content marketing. It recommends focusing content on answering questions about your business like what problems you solve for clients. Content should talk with customers, not just at them. Great content is challenging, relevant, informative and shares a personality. It also recommends segmenting targets by persona and tailoring content for different stages of the buyer journey. Examples are given of how Manhattan Associates and SAP successfully use content marketing. Collaboration with sales is emphasized for successful lead generation.
This document discusses the future of content marketing. It notes that people engage with 11.4 pieces of content before making a purchase, showing the importance of content marketing. The goals of content marketing are outlined as improving operational effectiveness, managing risk and compliance, and increasing revenue. It is important for marketers to publish exceptional content, measure the business outcomes and ROI of content, and use those insights to create better content and complete the feedback loop. The challenges many marketers face are a lack of integration across marketing efforts and accurately measuring content effectiveness.
'If you can't be kind, be scholarly': constructive peer reviewing (LILAC 2016)Emma Coonan
This workshop offers an introduction to the ‘what’ and ‘how’ of peer reviewing, suitable for both current and aspiring reviewers. It may also be useful for writers of academic articles. It explores what peer review is and how it serves scholarship; looks at an example of a peer review form; considers how to read an article critically and analytically; and suggests how to give constructive, courteous and workable feedback that will enhance the final article.
In recent decades there have been impressive advances in our understanding of how people learn. Two of the most notable innovations to have emerged, elaboration theory and simulation gaming vastly improved the effectiveness of training...
The document discusses managing content processes and provides strategies for implementing content management successfully. It recommends (1) putting content at the core by developing a content strategy, (2) finding what is realistic given constraints, and (3) setting people up for success through training, tools and clarifying processes. Treating content as a parallel process to design is key to creating better content with less pain.
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
Everyone likes more revenue. Inbound Marketing increases Sales.Marvin Mathew
This document outlines a 6-step inbound marketing strategy to boost sales: 1) create a powerful website, 2) generate traffic through blogging, social media, and SEO, 3) convert traffic to leads, 4) convert leads to sales, 5) measure marketing results, and 6) invest savings into further marketing or product development. It emphasizes developing quality content, building an audience, and optimizing the process from awareness to purchase.
Content Marketing Strategy in 8 SlidesNewt Barrett
A successful content marketing strategy involves understanding customers' toughest problems, creating compelling content to help solve those problems, and positioning your company as a trusted source of information and solutions so that customers will take action.
This document discusses considerations for bringing SEO in-house. It recommends thoroughly understanding current SEO efforts and long-term plans before hiring. An in-house SEO may be part of marketing, IT, or their own department depending on company structure. The SEO's needs and authority level should be clear. Different website types require different SEO strategies. Finding the right candidate requires a realistic job description and compensation. Proper planning helps ensure long-term success of in-house SEO.
How to Budget and Plan Your 2020 Content Marketing StrategyInfluence and Co.
We know it can be hard to stick to your guns and get your content marketing planned in advance, with an allocated budget and a thought-out strategy. But you really cannot waste another second. While you're preoccupied with trying to figure out the why and how, your competitors are busy creating content, publishing it, using it to nurture leads and engage their audience, and ultimately, getting a leg up.
This deck addresses:
Why content marketing should be your No. 1 priority for 2020
How to budget for your content initiatives
Team members you'll want to consider to help you drive these efforts
How to put together a documented content strategy
A process for creating content
Tech that will aid your efforts
What do we mean by "The Dark Side" of content marketing? Not all content is created equal and some strategies can actually be harmful to your business. Join the Scripted marketing team for the live webinar: The Dark Side of Content Marketing to discuss how to avoid detrimental content practices.
This document provides tips on how to make a blog into an effective lead generation tool. It discusses measuring blog success, developing a content strategy and calendar, optimizing content for search engine rankings, promoting the blog, driving conversions, and analyzing blog analytics. The goal is to use blogging to achieve business goals by sharing valuable content that attracts and engages the target audience. Regular, optimized blogging can increase website traffic, lead generation, and sales.
Case Study: How to Personalize Your Content to Maximize Leads and Sales
We all know content is king. But how do you ensure that the right person sees your content, at the right time? In this session, we will explore four simple strategies for increasing your marketing's relevancy and response.
Presented by: Steve Haase, eCommerce Inbound Marketing Consultant, HubSpot
www.bdionline.com
Where to start when building a content strategyRichard Willner
Where to start when building a content strategy - and why it is so important to your business' success online. Discover the different outputs for content and how it can be used across your digital marketing efforts.
1) The document discusses how b2b firms can go from zero to generating $1 million in incremental revenue within one year through a strategic marketing approach.
2) It promotes a free workshop from Teach a Brand to Fish, a marketing agency that has helped b2b businesses cultivate success over 100 years using an unorthodox approach.
3) The methodology involves developing a Minimum Viable Campaign through phases of building strategy, tools, execution, and developing marketing capabilities in-house in order to manufacture, maximize, and monetize marketing momentum for businesses.
The document discusses why accountants should blog, noting that it improves reputation as a thought leader, is an inexpensive way to generate leads, and improves search engine optimization by providing fresh content. It provides tips on what topics to cover, such as industry news and trends, and recommends distributing blog posts on LinkedIn, Twitter, and via email to clients and prospects. The document aims to convince accountants of the business benefits of blogging and social media engagement.
[#500Distro] Heating Up the Open Rate: New School Rules for Email Marketing 500 Startups
The document provides guidance on using email marketing effectively. It discusses email as a permission-based and direct channel that is measurable. It acknowledges past issues with blasting emails but notes that a lifecycle approach focuses on the customer relationship. It offers tips on list building, testing, personalization, and follow up emails. The key takeaways are to test all aspects of email marketing, watch unsubscribe rates, and focus on the customer relationship and journey.
Social Media & Content Marketing Strategy Planning for 2014Kaitlin Carpenter
Originally delivered to the Chesapeake Regional Tech Council for the monthly Social Media Marketing Forum on January 31, 2014.
Includes a basic overview of content strategy, marketing, and planning; how to create an editorial calendar; how to brainstorm and repurpose content; and other planning tips and resources.
Rock Content Marketing In 2016 With ScriptedScripted.com
You know how important content marketing is to your company’s success — it is 2016 after all. But what you might now be aware of is how Scripted can help you achieve your goals beyond your wildest content marketing dreams.
Listen to this exciting webinar to learn all the ways Scripted can help you rock content marketing this year. Scripted’s Marketing Director, Eric MacColl, and Customer Success Manager, Eric Windell, discussed:
- Effective ways to use the Scripted platform
- How to manage Scripted content
- Where to find amazing content ideas
- And more!
This document provides formulas and strategies for measuring the return on investment (ROI) of content marketing. It begins by outlining formulas for calculating the ROI from increased organic search traffic, unbranded search traffic, and early-stage buyers reached through content. It then discusses reallocating budgets from low-performing marketing programs to fund content. Next, it offers strategies for doing content marketing without a budget, such as re-purposing existing materials. Finally, it closes by presenting formulas for measuring the ROI from content marketing in terms of reach and awareness, brand engagement, conversions, and customer retention.
This document discusses best practices for B2B content marketing. It recommends focusing content on answering questions about your business like what problems you solve for clients. Content should talk with customers, not just at them. Great content is challenging, relevant, informative and shares a personality. It also recommends segmenting targets by persona and tailoring content for different stages of the buyer journey. Examples are given of how Manhattan Associates and SAP successfully use content marketing. Collaboration with sales is emphasized for successful lead generation.
This document discusses the future of content marketing. It notes that people engage with 11.4 pieces of content before making a purchase, showing the importance of content marketing. The goals of content marketing are outlined as improving operational effectiveness, managing risk and compliance, and increasing revenue. It is important for marketers to publish exceptional content, measure the business outcomes and ROI of content, and use those insights to create better content and complete the feedback loop. The challenges many marketers face are a lack of integration across marketing efforts and accurately measuring content effectiveness.
'If you can't be kind, be scholarly': constructive peer reviewing (LILAC 2016)Emma Coonan
This workshop offers an introduction to the ‘what’ and ‘how’ of peer reviewing, suitable for both current and aspiring reviewers. It may also be useful for writers of academic articles. It explores what peer review is and how it serves scholarship; looks at an example of a peer review form; considers how to read an article critically and analytically; and suggests how to give constructive, courteous and workable feedback that will enhance the final article.
In recent decades there have been impressive advances in our understanding of how people learn. Two of the most notable innovations to have emerged, elaboration theory and simulation gaming vastly improved the effectiveness of training...
The document discusses managing content processes and provides strategies for implementing content management successfully. It recommends (1) putting content at the core by developing a content strategy, (2) finding what is realistic given constraints, and (3) setting people up for success through training, tools and clarifying processes. Treating content as a parallel process to design is key to creating better content with less pain.
Working with Integrity: Organizational Communication as Disciplined Practicejkeaney
The document discusses the importance of mindful and conscious communication in organizations. It contrasts mindless "phatic" communication with more purposeful and strategic communication that requires discipline. It advocates developing strategies, thinking actively about choices, and evaluating feedback to become more mindful. The document also discusses integrity as a mindful state that fulfills commitments through disciplined communication. It suggests cultivating interpersonal integrity through practices like trusting one another, treating people with respect, and keeping commitments.
The document provides guidance on crafting marketing concepts that generate meaningful responses in qualitative research. It recommends that concepts should be bold hypotheses rather than fully formed ideas, and should tell stories that frame the brand as solving human problems. The concepts should feel like big ideas and focus on people rather than brands. Effective concepts also draw people in with an attention-grabbing headline, introduce a human problem, demonstrate how the brand solves it functionally, and conclude with an emotional call to action.
5 ways to liven up your corporate trainingBankersLab
Do you want to get the most out of your corporate training budget? How can you make sure employees are learning, engaged, and that the information sticks so they can improve performance? To start, here are 5 simple and effective ways to liven up your corporate training...
Modern theories of organizational communicationZeyd GÜLESİN
This document provides an overview of modern theories of organizational communication. It discusses four approaches to theorizing about organizations: postpositive, interpretive, critical, and postmodern. It also outlines seven traditions of communication theory: cybernetic, phenomenological, sociopsychological, sociocultural, semiotic, and critical. For each tradition, it provides examples of how that perspective would analyze an annual employee awards luncheon at a company, focusing on how meaning and social order are constructed through communication.
Organizational objectives and individual objectivesSultana Parveen
This document discusses organizational objectives and how they provide direction for an organization. Organizational objectives include establishing a mission statement that articulates the organization's values and reason for existence. Both long-term and short-term goals are set to achieve the mission. Goals specify desired outcomes while plans define the steps to achieve goals. Objectives should be specific, measurable, achievable, realistic and time-bound to provide clear guidance and boundaries for the organization.
The document discusses performance management and performance appraisals. It covers various topics related to performance appraisals including definitions, objectives, processes, methods, common errors and ways to improve appraisal systems. Specifically, it discusses establishing standards and linking appraisals to business objectives, different appraisal methods like forced ranking and MBO, potential errors in appraisals and reducing errors through rater training and objective data.
Successful businesses bring together the talents of individual employees. Group activities are one way to accomplish this goal, and have fun at the same time. Here are the best exercises for improving teamwork in 5 minutes or less.
“Appreciative Inquiry is the cooperative search for the best in people, their organizations, and the world around them. It involves systematic discover of what gives a system ‘life’ when it is most effective and capable in economic, ecological, and human terms.” Cooperrider, D.L. & Whitney, D
It is a methodology aimed at the development of the organization based on the assumption that inquiry into and dialogue about strengths, successes, values, hopes and dreams is in itself transformational.
The process used to generate the power of Appreciative Inquiry is the 4-D Cycle:
Discovery - Dream - Design - Destiny
Discovery: The Discovery phase is a diligent and extensive search to understand the "best of what is" and "the best of what has been."
Dream: The Dream phase is an energizing exploration of "what might be:"
Design: The Design phase involves making choices about "what should be" within an organization or system.
Destiny: The Destiny phase initiates a series of inspired actions that support ongoing learning and innovation - or "what will be."
School leaders and teachers are searching for a purpose and a sense of identity. We want more than just pay; we want a ‘sense of mission’. When you believe in a professional way of doing your job you have to be able to transmit this to all the people involved in teaching/learning process.
The Appreciative Inquiry methodology helps to create our identity and to transmit our values and beliefs. Educational institutions need to be knowledge rich, adaptable and permanently changing. We need to be able to design curricula according to our student’s individual needs.
This document provides an introduction to Appreciative Inquiry (AI), an approach to organizational change that focuses on strengths and successes rather than problems. It describes AI's key principles of focusing on what works well and envisioning a positive future. The document then outlines the 4D model of AI, which involves defining a topic, discovering strengths, dreaming of possibilities, and designing organizational change. Learners are prompted to reflect on examples of personal change and complete AI exercises to help understand and apply the approach.
Indoor team building activities for adultsteambuildinghq
The document discusses indoor team building activities for adults. It explains that while outdoor activities can build confidence, indoor activities are also effective when a group does not do well outside or there is no outdoor space available. Indoor activities can help teams understand each other better and work towards common goals while also increasing productivity. Several specific indoor activity ideas are then described, including gossip, sharing important personal items, giving positive feedback to teammates, creating personal lifelines, forming shapes blindfolded with a rope, and designing a personal coat of arms.
This document discusses organizational communication. It defines organizational communication as communication among people within an organization for the purpose of achieving common goals through cooperation. It notes that organizational communication is a system of pathways through which messages flow and patterns of interaction among people in an organization. There are different types of communication in an organization, including formal downward, upward, horizontal, and informal communication. Upward communication flows from lower to higher levels, downward from upper to lower, and horizontal across peer levels. Organizational communication also occurs in different contexts like public, small group, interview, and brief encounters.
The document contains a collection of lateral thinking puzzles and riddles. It begins with an introduction to lateral thinking and how it can help solve problems from a different perspective. The rest of the document consists of various puzzles and riddles presented as questions without answers. Readers are challenged to think creatively to arrive at the solutions. Examples include puzzles about eggs in a basket, trucks passing under tunnels, police not stopping a vehicle, and arranging glasses of drink.
Icebreakers and games for training and workshops - My website moved now to Bo...Boxolog.com
My preferred icebreakers and games for mid-level workshops and training. I like very much the 10 dollar auction game!
My website moved now to Boxolog.com
The document provides the lyrics and instructions for several songs and games that can be used during morning meeting time at an elementary school. It includes call-and-response songs like "Bang Bang Choo Choo Train" as well as songs involving motions like "Boom Sha Boom". Games described involve acting out scenarios, finding matches, and cooperative activities like keeping a beach ball in the air. The goal is to engage students and fill time during transitions using music and movement.
This document discusses different organizational structures used by companies, including functional, divisional, and matrix structures. It provides examples of each type of structure and outlines their advantages and disadvantages. Specifically, it discusses:
- The functional structure groups employees by skills and expertise into departments like production, marketing, finance, etc. This allows for specialization but can lack coordination.
- The divisional structure separates a company by products, markets, or geography into independent divisions. This improves responsiveness but increases costs and overhead.
- The matrix structure combines functional and project management, with employees reporting to both a functional manager and a project manager. This facilitates collaboration but can be confusing with dual reporting lines.
The document also
This presentation is from Scripted.com's webinar on November 22nd. We covered:
1. Set your content goals and content trends.
2. Plan your content and create an editorial calendar.
3. Create content effectively.
4. Promote and distribute your content.
5. Budget your content and set forecasts.
Promoting Content to Get More Views and LeadsScripted.com
1. The document discusses challenges with content distribution and measurement. It suggests creating content in different formats like articles, blogs, videos, pictures and slideshows on topics that perform well like how-to guides, lists, interviews and reviews.
2. It recommends designing content for mobile and optimizing creatives with headlines, keywords and calls to action to increase click-through rates. Distribution channels mentioned include social media, syndication partners and paid content discovery platforms.
3. Metrics for success include web traffic, social shares, leads and measuring content across planning, creating, promoting and optimizing.
Content marketing is a strategic marketing approach that involves creating and distributing valuable content to attract a target audience and drive customer action. It has several advantages over traditional advertising such as providing value to customers, educating them about products, creating a sense of reciprocity, attracting customers for free, increasing content sharing and traffic, being highly targeted, and providing SEO benefits. An effective content marketing plan involves defining goals and target audiences, developing personas, and creating different types of content such as blog posts, social media, podcasts, whitepapers, ebooks, infographics, and videos. Success requires consistently creating and promoting great content over the long-term.
Lead Your Industry: Data-Driven Strategies to Build Influence through Guest C...Kissmetrics on SlideShare
Building credibility in your industry is no easy task. By publishing in external niche publications, you create unique opportunities to showcase your expertise, tap into new audiences, and build influence.
This document proposes a content marketing strategy to create a cultural and marketing advantage for the client's company. It would involve Sharon Tahaney developing various types of content such as weekly blogs, ebooks, and podcasts focused on personal and professional development. This content would be shared by the client's sales force to generate leads and engagement. The goal is to connect with potential customers on a personal level through high-quality, relevant content that answers their needs and builds the company's brand as dedicated to learning and growth.
20 steps to drive content marketing success with SEOKevin Gibbons
This presentation is about what I feel is the right way to do content marketing. A strategy first approach is essential to making sure you're not just going from campaign to campaign, instead you're building short-term impact into longer success.
The document discusses building a scalable sales team through four key strategies: 1) Hiring the same type of successful salesperson by defining clear criteria. 2) Training all salespeople in the same way using a defined playbook and certification. 3) Providing salespeople with the same quantity and quality of marketing-generated leads. 4) Having salespeople follow the same sales process from initial lead research to closing deals. The goal is to achieve predictable, scalable revenue growth by standardizing how salespeople are hired, trained, supported, and managed.
The Content Conundrum 2 People: How to Structure Your Content Team 3 Process: How to Define A Process That Works What You’ll Learn Today 4 Tools: Find The Right
Limited Resources (mo’ time, mo’ money, mo’ people)
Conundrum Demand for More Content Blogs eBooks White Papers Video Case Studies Sales Enablement Webinars
How do you cut through the clutter? How do you get in front of your audience? How do you hold their attention?
What is a 10x Content Marketer? Someone who is productive and on target with your goals. To be a 10x content marketer you must create, manage and optimize ridiculously good content in a consistent and repeatable way.
This come down to three things. (In that order.) People Process Tools
Disclaimer: You Already Kinda Know What You’re Doing Before worrying about but process… Understand buyer personas Document strategy and goals Align w/ Buyer Journey Align with Lead Gen Offers Align with Corp. Calendar
People
How to Structure Your Content Team
Process
Establishing a Process Organizational Process (the big picture) Core Content Activities Evaluate Content/Business Goals
A Simple Process Plan Create Publish Promote Analyze Adapt
A Less Simple Process
The Content Cycle Creation Content Experience Publishing Promotion & Distribution Measure & Learn
The Functional Process Behind It Creation Content Experience Publishing Promotion & Distribution Measure & Learn Content Brainstorm Editorial Calendar / Timelines Drafts Submitted Edit & Format Design / Experience Schedule to Publish
Creation Content Experience Publishing Promotion & Distribution Measure & Learn How do we make this more efficient? Content Brainstorm Editorial Calendar / Timelines Drafts Submitted Edit & Format Design / Experience Schedule to Publish The Functional Process Behind It
Rapid Prototyping (Quickly and easily get feedback on a content idea.) Social Media Talk to your team Talk to a customer Start small (i.e. blog post, then eBook) Making Process Better
Parallel Processes Making Process Better Content Brainstorm Editorial Calendar / Timelines Drafts Submitted Edit & Format Design / Experience Schedule to Publish
Design / Experience Schedule to Publish
Make Meetings Better Define your purpose Set a time limit Stand up! Invite the right people Making Process Better
BREAKFAST The chicken was involved. The pig was committed. Invite committed people to your meetings. (h/t @ksgreen) Making Process Better
Consistent Drip of Ideas Editing / Proofreading Repurpose Content ! Video to Audio ! Roundups ! Slides / Infographics ! Articles to eBooks (vice versa) ! Update existing content (Moz example) More Tips for Faster Content Creation
Tips For Optimizing The Content Experience First thing is first.. What are your goals. Lead Generation Great content isn’t enough. You need room within the content process to optimize the experience for lead capture.
Content marketing has given small businesses in Cyprus the opportunity to become their own publishers of news and content. It has leveled the playing field between small and large businesses due to the fact that it’s now affordable for all of us to publish and curate content. But the challenge that many businesses usually face is finding the time and developing a mindset to create a consistent flow of new, interesting information.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
Melissa Joy Kong - How to Use Content to Grow Your BusinessAutumn Quarantotto
The document discusses four keys to building an effective content strategy that impacts the bottom line: 1) having high-quality content, 2) consistent publishing cadence, 3) clearly defined performance metrics tied to business goals, and 4) prioritizing conversion optimization. It provides examples from Eventbrite and First Round Review that illustrate how focusing on these keys can increase site traffic, leads, and revenue through monthly event calendars and optimized landing pages. The document emphasizes that content must either drive new customers and sales or be cut, and consistent publishing is the best hack for content marketing success.
SalesLab.Outsource. Екатерина Абросимова "Как мы создаем контент и почему он ...GeeksLab Odessa
06.07.2015 Odessa Innovation Week, SalesLab.Outsource
Екатерина Абросимова
(Founder at Baet, Tech Journalist at Yalantis)
"Как мы создаем контент и почему он генерирует продажи?"
Нам не приходится искать клиентов, как это делают большинство аутсорсинговых фирм. Клиенты приходят к нам сами. Развитие контент стратегии позволило нам в несколько раз увеличить продажи и наметить новые перспективы роста. Мой доклад – это рассказ о том, какой контент нужно создавать для того, чтобы он работал, и как именно следует этим заниматься.
Подробнее:
http://geekslab.co,
http://oiw.in.ua
https://www.facebook.com/GeeksLab.co , https://www.facebook.com/OdessaInnovationWeek
https://www.youtube.com/user/GeeksLabVideo
From developing brands to generating leads and increasing sales, content creation lets you acquire new expertise and effectively grow your business. Great stories can help you reach exponentially more people than an army of over-qualified sales people can. However, the goal our content marketing strategy at Yalantis isn't only about sales and leads. It's about producing new ideas and spreading them which eventually leads to thought leadership and success.
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...LinkedIn Singapore
How do you do Content Marketing? LinkedIn Marketing Solutions shows you what are the best practices on how to plan, drive and launch your content marketing strategy in this Slideshare presentation.
LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...Black Marketing
This document outlines steps for developing an effective content marketing strategy. It recommends creating helpful, relevant content across various channels to build brand awareness and loyalty over time. Specific tactics include blogging, social media, videos, webinars and infographics. The goal is to engage customers throughout their buying journey by addressing their needs at each stage with the right type of content. Success is measured by metrics like lead generation, website traffic and sales. Repurposing content across channels helps maximize results.
Messaging design for content marketing chapman univChris Marocchi
This presentation was given to a Messaging Design II class at Chapman University in Orange, CA in 2014. It discusses how to structure messaging for content marketing and website development to reach your segmented audiences.
This document provides an overview of content marketing and Facebook marketing basics. It defines content marketing as the creation and sharing of content to promote a product or service. It discusses different types of content that can be used, as well as challenges like outdated content. It also covers the basics of creating and optimizing Facebook ads, including identifying goals, targeting audiences, and monitoring performance. The key aspects of both content marketing and Facebook advertising are summarized for a high-level understanding of the topics.
April 3-5, New Orleans. CommA is a conference for Community Foundation communications and marketing professionals.
Session Description: Content marketing – it’s the new buzzword that everyone is apparently now doing , even if we may not all be sure of exactly what it is! Many community foundations have stepped into the world of content marketing, the strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive stakeholder engagement and action. The Chicago Community Trust and Seattle Foundation are two organizations with both feet in this new world, each working through the cultural changes required to be successful.
Erica Klinger, Director of Marketing, Seattle Foundation
Kate Allgeier, Content Director, Chicago Community Trust
Collated a bunch of growth hacks based on some of my learnings. It consists of hacks across SEO, Content Marketing, Competitor Analysis, Email Marketing and other categories.
Similar to Content Planning and Goal Setting | Scripted + UberFlip Webinar Recap (20)
'Twas The Tight Before Christmas [Content Marketing Edition]Scripted.com
The document is a humorous poem summarizing how a content marketing team spent their night before Christmas working to engage customers and drive sales through their content strategy and marketing automation efforts. It describes how they sprang into action when new customers engaged with their content, sending relevant information to convert leads. Their data analytics showed the success of their onboarding content, helping them identify new buyer personas. Their CEO approved holiday bonuses and left satisfied with the team's work to continue engaging customers over the holidays.
How to Boost Your Content Marketing EffortsScripted.com
More companies are turning to content marketing to generate awareness, trust, and ultimately new customers. However, setting your company and team up for success takes a lot of work – starting with a clear strategy. In this webinar, Scripted’s CRO, JD Peterson, spoke on how companies can boost their content marketing. Focusing on four key areas, listeners learned about how to know their audience, set their team up for success, determine publishing quantity, and measure results.
The Science of Building Actionable Buyer PersonasScripted.com
On Thursday, November 5th, the experts and LeadGenius and Scripted discussed how to develop data driven buyer personas for better lead generation and content marketing.
Throughout the 60 minute webinar, VP of Sales at LeadGenius, Ryan Williams, Co-Founder of Scripted, Ryan Buckley, and Director of Marketing at Scripted, Eric MacColl talked about:
Using data from your CRM to build in-depth buyer personas
Refining, iterating, and testing your ideal customer profiles
Creating effective content for each buyer stage
How get started with content creation
Lessons learned from LeadGenius customers
[Webinar Recap] How to Create The Most Memorable Content ExperienceScripted.com
In order to succeed in content marketing, you have to give your audience an unforgettable experience. Watch Scripted's webinar with Uberflip to find out how!
Scripted's Company Values PresentationScripted.com
The document outlines the company values of Scripted, which shape its culture. It emphasizes being the #1 marketplace for original content through continuous, profitable growth conducted with high ethical standards. It values creating a healthy, safe workplace that serves both business customers and freelance professionals. The values especially promoted are: scrappiness, passion, intrinsic motivation, selflessness, friendliness, openness and simplicity. Each value is then defined in terms of behaviors like taking initiative, collaborating, sharing knowledge, and constantly challenging complexity.
How to Look Like a Big Content Team - Scripted and CanvaScripted.com
Do you want to create more content, but are strapped for resources?
Scripted’s Content Manager Nicole Karlis and Canva’s Senior Graphic Designer Poppie Pack discussed creating highly engaging content for your business without burning through your budget.
Specifically, they covered:
• The importance of captivating writing and images for your marketing
• Using Scripted to create awesome written content
• Using Canva to design amazing images
Blog Ideas and Topic Pitching With ScriptedScripted.com
Idea generation for your editorial calendar is challenging, let Scripted Writers pitch topics for free. In a few short steps, you'll have a list of custom blog post ideas ready for you to accept or reject. Accepted ideas will become written blog posts from the writers who pitched them.
Content Marketing Mistakes You Can Probably AvoidScripted.com
The document outlines common mistakes companies make with content marketing and provides advice to avoid them. It discusses not including calls to action, poor search engine optimization practices, outsourcing content too early without understanding the audience, paying for distribution before measuring organic traffic, and outsourcing content too cheaply without ensuring quality. The overall message is to focus on capturing leads, optimizing for search, learning your audience needs, testing strategies, and prioritizing high quality outsourced content.
How Content Marketing Can Position Your Brand As a Thought LeaderScripted.com
Do you want to become the leader of the pack in your industry? On February 19. J.D. Peterson (CRO, Scripted) and John Hall (CEO, Influence & Co.) discussed how brands can use content to establish thought leadership status.
How To Create Blog Posts Your Readers Will Want To ShareScripted.com
On January 21, Scripted's Chief Revenue Officer — J.D. Peterson — and InboundWriter's CEO, Skip Besthoff, teamed up to talk about how marketers can make their articles more shareable. From discussing idea generation to debunking common content myths, the two provided actionable ways marketers can get their content ready for their readers to share today.
Can’t find the right words? Let Scripted’s community of creative writers come up with the perfect love letter for that someone special. Whether it’s for your boyfriend, wife, mom, or friend, order a love letter on Scripted today.
Idea generation for your editorial calendar is challenging, let Scripted writers pitch you topics for free. Here is an overview for Marketers to see how easy it is to generate new and original content with Scripted.
How to Measure The ROI of Your White Papers by Scripted & DoxIQScripted.com
JD Peterson (SVP of Marketing, Scripted) and Michael Feng (Co-founder, DoxIQ) teamed up to discuss how to create engaging white papers, where they fit in a content strategy — and finally — how to measure their success.
Guide to Using Scripted's Dashboard - BusinessesScripted.com
This guide covers everything you need to know about navigating Scripted’s business dashboard to order the best content from top quality writers. The guide includes:
- Scripted’s workflow process
- Dashboard Overview
- Scripted’s Industries
- Creating a job
- Ordering Pitches
- Reviewing Content
- Requesting Edits
- Scripted’s WordPress Plugin
How to Succeed at Video & Written Content Creation Scripted.com
In today’s world of content marketing, consumers are eager to digest multimedia content. In fact, about 85 percent of Internet users are watching video online today. If you’re looking to drive engagement through visual content in your content marketing strategy, adding video is an easy way to do it. On October 30, Wooshii (Anna Tong, Head of Marketing) and Scripted (Ryan Buckley, Head of Partnerships/Co-founder) teamed up to lend their expertise on how today’s content marketers can create engaging videos.
New Age Advertising: How to Succeed In The World of Paid Content Scripted.com
Brands are more invested today than ever before on curating and distributing paid, owned and earned content. This rise in popularity of paid content advertising is a result of a consumer’s need for authentic, original and valuable information. We were thrilled to team up with leaders in this space — Vibrant media and Interactive Advertising Bureau (IAB) — to talk more about this changing landscape and the integral role original content plays in it.
How to Scale Your Content Strategy: Original and Curated ContentScripted.com
Due to the rise in content marketing, many are depending on content efforts — like a regularly publishing to company blogs, creating eBooks and more — to drive leads and traffic. But without a team of in-house writers, how can marketers consistently scale their strategies?
Ryan Buckley, Cofounder of Scripted, and Gabe Bevilacqua, Founder of Rallyverse, discuss how marketers can scale their content strategies through original and curated content.
This presentation covers:
• Why scaling your strategy is important in content marketing
• How to scale your strategy with original content
• How to use curated content to build your brand and community
• How to optimize your distribution and traffic acquisition from your content assets
How to Create Quality Content & Measure Its SuccessScripted.com
For many content marketers, the return on investment (ROI) from blog content isn’t as obvious as a click-to-conversion, but its success can be measured in other ways.
On June 19, Sunil Rajaraman (CEO, Scripted) and Edward Kim (CEO, Simple Reach) discussed the following with actionable take-home learnings:
• How to scale you storytelling
• Defining “high-quality content”
• Metrics content marketers should pay attention to
• How to measure content’s success
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Masira Digital Marketing Agency, Bangalore offers the most advanced digital marketing services to help businesses grow. For more details, visit: https://masiradm.com/
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
2. Who We Are
Eric MacColl
Marketing Director
Scripted.com
The new way to create original content
Hana Abaza
Director of Marketing
Uberflip.com
Nicole Karlis
Content Strategist
Scripted.com
3. What We’re Talking About
1. Setting Your Content Goals
2. Planning Your Content
3. Getting Leads With the Right CTAs
4. Reorganizing Your Content
- UberFlip Presents
5. Questions
The new way to create original content
12. The new way to create original content
Editorial Calendar
Stay Focused
Better Story Ideas
Engage with Community
13. The new way to create original content
Scripted’s Themes
March: Social Media & Written Content
April: The Value of High-Quality Content
May: Today’s Modern Writer
14. The new way to create original content
Outsourcing Content
15. The new way to create original content
The Layers of Written Content
16. The new way to create original content
Content Hub Concept
Now that you know your audience and what’s valuable to them, you need to know what you’re going to write about. Magazine have themes each month. Managing your content strategy is like being a publisher. You have to think that way. Creating themes is a great way to stay organized, it’s what magazines do. For example, Fast Company. They plan ahead. So when planning your themes, look at what other publications are planning for the year, but tailor it for your audience. Additionally, seasonality may play a role in your content themes throughout the year. Keeps you focused, gives you something to talk about.
Segmented by CONTENT TYPE, even though you want to maintain the quality, content there’s still a hierarchy based on the content’s value to your audience. The hypothesis behind this pyramid is the higher the quality of your content, the higher your ROI is. Evergreen content you need to have it. It’s your base, it answers basic questions and it’s engaging. Next level is more responsive and timely. It’s more relevant and time sensitive, but not necessarily longer. Long-form content, interview, case studies you shouldn’t be publishing everyday. They’re more valuable to your audience. Studies show long-form content and thought-leadership content can be cut into shorter pieces. You can think about how to recycle your longer form content. bigger pieces of content such as data driven articles and case studies will take more time and resources, will return a larger return of value for your audience. Longer form content tends to have a longer shelf-life, get more links, and allow you to break it up into various short form content to re-use.