You know how important content marketing is to your company’s success — it is 2016 after all. But what you might now be aware of is how Scripted can help you achieve your goals beyond your wildest content marketing dreams. Listen to this exciting webinar to learn all the ways Scripted can help you rock content marketing this year. Scripted’s Marketing Director, Eric MacColl, and Customer Success Manager, Eric Windell, discussed: - Effective ways to use the Scripted platform - How to manage Scripted content - Where to find amazing content ideas - And more!

1. Rock Content Marketing
in 2016
with

2. Who We Are
Eric MacColl
Marketing Director
Eric Windell
Customer Success Manager

3. @GetScripted
#RockContent2016
Tweet With Us!

4. We provide original written content for thousands of companies through
our curated community of high quality freelance writers & editors
Content creation
made easy

5. Content Marketing in 2016

6. Source: http://searchengineland.com/content-marketing-works-230337

7. More B2B Marketers Use Content Marketing

8. Why Content Works
• Brands that create 15 blog posts per month
average 1,200 new leads per month.
• 54% more leads are generated using
inbound marketing tactics than traditional
paid marketing.
• Content marketing generates 3X more leads
per dollar than traditional outbound
http://www.hubspot.com/marketing-statistics Demand Metric

9. What About You?
1. B2B or B2C?
2. Biggest content marketing challenge?
3. Plan on creating more content in 2016 than you did in 2015?

10. Marketers Are Creating More Content

11. Top Challenge Is Creating Engaging Content

12. There Is A Lot Of Content to Be Created

13. How Is Your Team Set Up To Create
Content?

14. Content Marketing Takes More Than A Writer

15. Content Marketing Takes More Than A Writer
- What topic to write on
- When to publish it
- Researching the piece
- Writing the piece
- Editing the content
- Formatting and finding images
- Optimizing the content for SEO
- Publishing content to your website
- Promoting the content on your social channels
- Measuring the impact of the content

16. The Content Creation Process
Planning
Writing
EditingPublishing
Promoting

17. The Content Creation Process
Planning
Writing
EditingPublishing
Promoting

18. The Content Creation Process
Team
• Content Manager
Volume
• 30+ pieces of content published
per month
Content
• Blog Posts
• Guest Posts
• White Papers
• Slideshares
• Webinars
Content Creation
Scripted Writers
In-House
20%
80%

19. 5 Benefits of Using Scripted
1. Focus More On Strategy
2. Scale Your Efforts and Create More Content
3. Keep You Team Small – Avoid Costly FTEs
4. Keep Content Diverse and Fresh
5. Save Time

20. Using The Scripted Platform

21. With Scripted
Over 7,000 vetted writers
• We’ll match your project with the right writers
Quality Guarantee
• Scripted Writers are only approved after a rigorous vetting
process
Multiple Content Quality Controls in Place
• All content goes through a third-party plagiarism checker
• Every Scripted order is reviewed by a Scripted Editor before
delivery
Your content workflow is housed in one convenient place
• Your Scripted account allows you to order content, message
writers, review and revise pieces, all in one place!

22. Three Ways to Order Content

23. 1. Ordering A Specific Piece of Content
You have a topic in mind and you know the key points the writer
needs to address.
YOUR TITLE

24. 2. Post a Request For Topic Pitches
You have a general theme, but would like writers to pitch blog topics
specific to your company and theme.
THEME

25. 3. Start A Post From The Topic Marketplace
You’re not sure exactly what topics you want, but know you’d like to
start ordering content.

26. The Ordering Content Workflow

27. Your Content Brief
Noting your relevant industry areas
When should I select Specialist?

28. Before Receiving Your First Draft
A Scripted writer selects my order
Direct message your writer for quick communication
Every order is reviewed by a Scripted editor
- Content is checked for spelling and grammar
- Editors ensure content meets your guidelines

29. After You Receive Your First Draft
A first draft is delivered for your review
Feedback can be provided and any needed revisions requested

30. Requesting Revisions
Revisions are made and delivered within 3 business days

31. Live Demo

32. Summary
1. Effective Content Marketing Takes Planning
2. Creating Content Is More Than Just Writing
3. A Variety of Content To Create
4. Scripted Can Help You With Your Content Workflow
5. Get Connected To Writers In Your Industry
6. All Content Is Edited and Checked For Plagiarism

33. Questions?
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