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SCRIPTED.COM 
How To 
Succeed At 
Video & 
Written 
Content 
Creation 
SCRIPTED.COM
Who We Are 
Ryan Buckley, Scripted.com 
SCRIPTED.COM 
Co-founder 
Anna Tong, Wooshii 
Head of Marketing 
ryan@scripted.com anna@wooshii.com
100M 
69% 
SCRIPTED.COM
SCRIPTED.COM
High quality video production is now 
affordable 
SCRIPTED.COM
INBOUND OUTBOUND 
SCRIPTED.COM
Be seen and known as the authority in your field. Be the best answer to a users who 
are actively searching and asking questions. 
SCRIPTED.COM 
INBOUND 
• FAQs 
• Your customers 
• Quora 
• YouTube 
Where do I find my topics? 
• Interviews 
• Product demos 
• Explainer videos 
• Talking heads
SCRIPTED.COM 
INBOUND 
O2 Gurus, SortedFood, Michelle Phan, Victoria Secrets.
SCRIPTED.COM 
INBOUND 
Be sustainable 
http://wistia.com/learning/diy-office-video-studio
SCRIPTED.COM 
INBOUND 
Be regular
SCRIPTED.COM 
INBOUND 
Be consistent: rituals, language 
Jenna Marbles Wistia
SCRIPTED.COM 
INBOUND 
Keep it short 
1 video = 1 message
SCRIPTED.COM 
OUTBOUND 
Dollar Shave Club Volvo Trucks 
TrueView Instream
TrueView Instream 
SCRIPTED.COM 
Outbound – TrueView Instream 
Storytelling, inspiring, disrupting 
Inbound – Technical, product demos, 
consistent, reliable, best answer 
1 destination for easy 
discovery 
HOW DO I WIN AT YOUTUBE?
SCRIPTED.COM 
VIDEO PRODUCTION: wooshii.com
SCRIPTED.COM 
VIDEO PRODUCTION: wooshii.com 
1. Set budget & post to 10K video-makers 
2. Receive pitches & pick winner. 
3. Get video made. 
• Budget control 
• Quality video 
• Risk free 
• Scalable 
• Choice
Video Content & Scripted 
SCRIPTED.COM
SCRIPTED.COM 
2 . 2 SCRIPTED SCALING 
Our History in Entertainment 
• Launched in 2008 
• Screenwriting software used by 
80,000 screenwriters 
• Recently sold to a screenplay 
contest company in LA 
• Launched in 2011 
• Over 7,500 writers screened 
and approved in dozens of 
industries 
• Seeded by Scripped community
SCRIPTED.COM 
Int ro 
Measuring Your Content’s ROI
SCRIPTED.COM 
2 . 1 SCRIPTED SCALING 
Small Team, Big Content 
Team 
• Content Manager 
Volume 
• 50+ pieces of content published 
per month 
Content 
• Blog Posts 
• Guest Posts 
• White Papers 
• Slideshares 
• Webinars 
Content Creation 
Scripted Writers 
In-House 
20% 
80%
SCRIPTED.COM 
2 . 2 SCRIPTED SCALING 
Efficiency of External Writing Teams 
Editorial Calendar 
Submit Guidelines 
Content Written 
Review Content 
Measure and optimize 
Measure 
Publish/Promote 
Plan content 4 weeks in 
advance 
30+ pieces of content written 
in 5 to 10 days 
3 to 5 days of review and 
editing 
Promote across relevant 
channels immediately
SCRIPTED.COM 
2 . 2 SCRIPTED SCALING 
Nuts & Bolts of a Screenplay
SCRIPTED.COM 
2 . 2 SCRIPTED SCALING 
How to Order a Video Script
Let Us Save You Time 
SCRIPTED.COM 
The Managed Experience 
• Kick off call with your manager 
• Guideline creation 
• Reviewing Content 
• Post Delivery Check In 
Managed Services Price 
• $500 per month 
• No minimum content spend 
• 3 month contract, pay for 
managed services upfront 
• Pay for content as you go
Who We Are 
Ryan Buckley, Scripted.com 
SCRIPTED.COM 
Co-founder 
Anna Tong, Wooshii 
Head of Marketing 
ryan@scripted.com anna@wooshii.com

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How to Succeed at Video & Written Content Creation

  • 1. SCRIPTED.COM How To Succeed At Video & Written Content Creation SCRIPTED.COM
  • 2. Who We Are Ryan Buckley, Scripted.com SCRIPTED.COM Co-founder Anna Tong, Wooshii Head of Marketing ryan@scripted.com anna@wooshii.com
  • 5. High quality video production is now affordable SCRIPTED.COM
  • 7. Be seen and known as the authority in your field. Be the best answer to a users who are actively searching and asking questions. SCRIPTED.COM INBOUND • FAQs • Your customers • Quora • YouTube Where do I find my topics? • Interviews • Product demos • Explainer videos • Talking heads
  • 8. SCRIPTED.COM INBOUND O2 Gurus, SortedFood, Michelle Phan, Victoria Secrets.
  • 9. SCRIPTED.COM INBOUND Be sustainable http://wistia.com/learning/diy-office-video-studio
  • 11. SCRIPTED.COM INBOUND Be consistent: rituals, language Jenna Marbles Wistia
  • 12. SCRIPTED.COM INBOUND Keep it short 1 video = 1 message
  • 13. SCRIPTED.COM OUTBOUND Dollar Shave Club Volvo Trucks TrueView Instream
  • 14. TrueView Instream SCRIPTED.COM Outbound – TrueView Instream Storytelling, inspiring, disrupting Inbound – Technical, product demos, consistent, reliable, best answer 1 destination for easy discovery HOW DO I WIN AT YOUTUBE?
  • 16. SCRIPTED.COM VIDEO PRODUCTION: wooshii.com 1. Set budget & post to 10K video-makers 2. Receive pitches & pick winner. 3. Get video made. • Budget control • Quality video • Risk free • Scalable • Choice
  • 17. Video Content & Scripted SCRIPTED.COM
  • 18. SCRIPTED.COM 2 . 2 SCRIPTED SCALING Our History in Entertainment • Launched in 2008 • Screenwriting software used by 80,000 screenwriters • Recently sold to a screenplay contest company in LA • Launched in 2011 • Over 7,500 writers screened and approved in dozens of industries • Seeded by Scripped community
  • 19. SCRIPTED.COM Int ro Measuring Your Content’s ROI
  • 20. SCRIPTED.COM 2 . 1 SCRIPTED SCALING Small Team, Big Content Team • Content Manager Volume • 50+ pieces of content published per month Content • Blog Posts • Guest Posts • White Papers • Slideshares • Webinars Content Creation Scripted Writers In-House 20% 80%
  • 21. SCRIPTED.COM 2 . 2 SCRIPTED SCALING Efficiency of External Writing Teams Editorial Calendar Submit Guidelines Content Written Review Content Measure and optimize Measure Publish/Promote Plan content 4 weeks in advance 30+ pieces of content written in 5 to 10 days 3 to 5 days of review and editing Promote across relevant channels immediately
  • 22. SCRIPTED.COM 2 . 2 SCRIPTED SCALING Nuts & Bolts of a Screenplay
  • 23. SCRIPTED.COM 2 . 2 SCRIPTED SCALING How to Order a Video Script
  • 24. Let Us Save You Time SCRIPTED.COM The Managed Experience • Kick off call with your manager • Guideline creation • Reviewing Content • Post Delivery Check In Managed Services Price • $500 per month • No minimum content spend • 3 month contract, pay for managed services upfront • Pay for content as you go
  • 25. Who We Are Ryan Buckley, Scripted.com SCRIPTED.COM Co-founder Anna Tong, Wooshii Head of Marketing ryan@scripted.com anna@wooshii.com

Editor's Notes

  1. Nicole will introduce both Ryan and Todd, who will go deeper into who they are and what they’ll be talking about.
  2. Why does original storytelling matter, and why does scale matter? I want to talk about how we do it at Scripted and show that it's working wonders. Can we put two slides together here that is a few bullet points as to what we did, and what the results have been (you can probably steal something from the how scripted uses scripted presentation). Mention that scale means different things for every audience.
  3. Having an external writing team or service such as Scripted allows Marketers to save time, focus on strategy, keep their marketing team small, and get more creative original content from multiple writers.
  4. Open by discussing this summer’s Forrester report finding that content marketers are struggling to measure direct results from their content marketing efforts. This could be indicative that they’re not measuring the right metrics. Forrester states in their report: “While creating great content is something even the best marketers and agencies toil over, we feel that this disconnect reveals a more fundamental problem with content marketing today.” Could this problem be measuring success? I’m here today to talk about how to effectively measure your content’s success so you’re not part of this 87 percent.
  5. Address how we manage our content creation process by outsourcing 80 percent to Scripted Writers and keeping the 20 in-house for product marketing/sales collateral.
  6. Having an external writing team or service such as Scripted allows Marketers to save time, focus on strategy, keep their marketing team small, and get more creative original content from multiple writers.
  7. Having an external writing team or service such as Scripted allows Marketers to save time, focus on strategy, keep their marketing team small, and get more creative original content from multiple writers.
  8. Having an external writing team or service such as Scripted allows Marketers to save time, focus on strategy, keep their marketing team small, and get more creative original content from multiple writers.
  9. Content needs to reflect your brand and be relevant to your audience. Without understanding who your content is for and when it’s relevant, you’re brand is just creating content for the sake of creating content. Before you dive into idea generation answer these key questions first.
  10. Nicole will introduce both Ryan and Todd, who will go deeper into who they are and what they’ll be talking about.