In today’s world of content marketing, consumers are eager to digest multimedia content. In fact, about 85 percent of Internet users are watching video online today. If you’re looking to drive engagement through visual content in your content marketing strategy, adding video is an easy way to do it. On October 30, Wooshii (Anna Tong, Head of Marketing) and Scripted (Ryan Buckley, Head of Partnerships/Co-founder) teamed up to lend their expertise on how today’s content marketers can create engaging videos.
7. Be seen and known as the authority in your field. Be the best answer to a users who
are actively searching and asking questions.
SCRIPTED.COM
INBOUND
• FAQs
• Your customers
• Quora
• YouTube
Where do I find my topics?
• Interviews
• Product demos
• Explainer videos
• Talking heads
16. SCRIPTED.COM
VIDEO PRODUCTION: wooshii.com
1. Set budget & post to 10K video-makers
2. Receive pitches & pick winner.
3. Get video made.
• Budget control
• Quality video
• Risk free
• Scalable
• Choice
18. SCRIPTED.COM
2 . 2 SCRIPTED SCALING
Our History in Entertainment
• Launched in 2008
• Screenwriting software used by
80,000 screenwriters
• Recently sold to a screenplay
contest company in LA
• Launched in 2011
• Over 7,500 writers screened
and approved in dozens of
industries
• Seeded by Scripped community
20. SCRIPTED.COM
2 . 1 SCRIPTED SCALING
Small Team, Big Content
Team
• Content Manager
Volume
• 50+ pieces of content published
per month
Content
• Blog Posts
• Guest Posts
• White Papers
• Slideshares
• Webinars
Content Creation
Scripted Writers
In-House
20%
80%
21. SCRIPTED.COM
2 . 2 SCRIPTED SCALING
Efficiency of External Writing Teams
Editorial Calendar
Submit Guidelines
Content Written
Review Content
Measure and optimize
Measure
Publish/Promote
Plan content 4 weeks in
advance
30+ pieces of content written
in 5 to 10 days
3 to 5 days of review and
editing
Promote across relevant
channels immediately
22. SCRIPTED.COM
2 . 2 SCRIPTED SCALING
Nuts & Bolts of a Screenplay
24. Let Us Save You Time
SCRIPTED.COM
The Managed Experience
• Kick off call with your manager
• Guideline creation
• Reviewing Content
• Post Delivery Check In
Managed Services Price
• $500 per month
• No minimum content spend
• 3 month contract, pay for
managed services upfront
• Pay for content as you go
25. Who We Are
Ryan Buckley, Scripted.com
SCRIPTED.COM
Co-founder
Anna Tong, Wooshii
Head of Marketing
ryan@scripted.com anna@wooshii.com
Editor's Notes
Nicole will introduce both Ryan and Todd, who will go deeper into who they are and what they’ll be talking about.
Why does original storytelling matter, and why does scale matter? I want to talk about how we do it at Scripted and show that it's working wonders. Can we put two slides together here that is a few bullet points as to what we did, and what the results have been (you can probably steal something from the how scripted uses scripted presentation).
Mention that scale means different things for every audience.
Having an external writing team or service such as Scripted allows Marketers to save time, focus on strategy, keep their marketing team small, and get more creative original content from multiple writers.
Open by discussing this summer’s Forrester report finding that content marketers are struggling to measure direct results from their content marketing efforts. This could be indicative that they’re not measuring the right metrics.
Forrester states in their report: “While creating great content is something even the best marketers and agencies toil over, we feel that this disconnect reveals a more fundamental problem with content marketing today.” Could this problem be measuring success?
I’m here today to talk about how to effectively measure your content’s success so you’re not part of this 87 percent.
Address how we manage our content creation process by outsourcing 80 percent to Scripted Writers and keeping the 20 in-house for product marketing/sales collateral.
Having an external writing team or service such as Scripted allows Marketers to save time, focus on strategy, keep their marketing team small, and get more creative original content from multiple writers.
Having an external writing team or service such as Scripted allows Marketers to save time, focus on strategy, keep their marketing team small, and get more creative original content from multiple writers.
Having an external writing team or service such as Scripted allows Marketers to save time, focus on strategy, keep their marketing team small, and get more creative original content from multiple writers.
Content needs to reflect your brand and be relevant to your audience. Without understanding who your content is for and when it’s relevant, you’re brand is just creating content for the sake of creating content. Before you dive into idea generation answer these key questions first.
Nicole will introduce both Ryan and Todd, who will go deeper into who they are and what they’ll be talking about.