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How to Write a Content Marketing Plan Step-by-Step

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A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)

Published in: Marketing
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How to Write a Content Marketing Plan Step-by-Step

  1. 1. How to Write a Content Marketing Strategy B L O G . B U F F E R . C O M
  2. 2. The 21-Step Guide to Writing a Content Strategy ... w/ a template!
  3. 3. 1. Start with an outline The three main areas 1 2 Why are we making content? What content do we need? 3 How does this content accomplish our goals?
  4. 4. 2. What are you trying to accomplish? Goal-setting! OKRs! S.M.A.R.T. BHAGS!
  5. 5. 3. Write down what you're selling
  6. 6. 4. Now, who's going to consume your content? Come up with buyer/audience personas
  7. 7. 5. Map your personas' needs to your solutions 6. Find out where your audience already goes for this content
  8. 8. 7. View the competition’s content marketing for inspiration
  9. 9. 8. Take inventory of your content On Site Blogs Resources Landing pages
  10. 10. 8. Take inventory of your content Off Site Social media Guest posting Email
  11. 11. 9. Evaluate your existing content
  12. 12. What sticks? What should we fix? What should we nix? What should we add to the mix?
  13. 13. Sticks!
  14. 14. Fix!
  15. 15. Nix!
  16. 16. What should we add to the mix?
  17. 17. 14. Sort your content by theme 15. List your different content types
  18. 18. 16. Snapshot the content team and workflow 17. Estimate your content capacity
  19. 19. 18. Map out your editorial calendar Trello
  20. 20. 19. Make a content promotion workflow Buffer blog
  21. 21. 20. Write the epilogue 21. Write the executive summary
  22. 22. Celebrate! You did it!
  23. 23. Get the free template :) http://bit.ly/mktg-strategy

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