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How to Write a
Content Marketing Strategy
B L O G . B U F F E R . C O M
The 21-Step Guide to
Writing a Content
Strategy
... w/ a template!
1. Start with an outline
The three main areas
1
2
Why are we
making content? What content
do we need?
3
How does this content
accomplish our goals?
2. What are you trying to
accomplish?
Goal-setting!
OKRs!
S.M.A.R.T.
BHAGS!
3. Write down what
you're selling
4. Now, who's going to
consume your content?
Come up with buyer/audience personas
5. Map your personas'
needs to your solutions
6. Find out where your
audience already goes for
this content
7. View the competition’s
content marketing for
inspiration
8. Take inventory of your
content
On Site
Blogs
Resources
Landing pages
8. Take inventory of your
content
Off Site
Social media
Guest posting
Email
9. Evaluate your existing
content
What sticks?
What should we fix?
What should we nix?
What should we add to
the mix?
Sticks!
Fix!
Nix!
What should we add to
the mix?
14. Sort your content
by theme
15. List your different
content types
16. Snapshot the content
team and workflow
17. Estimate your content
capacity
18. Map out your editorial
calendar
Trello
19. Make a content
promotion workflow
Buffer
blog
20. Write the epilogue
21. Write the executive
summary
Celebrate! You did it!
Get the free template :)
http://bit.ly/mktg-strategy

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