1. The document discusses challenges with content distribution and measurement. It suggests creating content in different formats like articles, blogs, videos, pictures and slideshows on topics that perform well like how-to guides, lists, interviews and reviews. 2. It recommends designing content for mobile and optimizing creatives with headlines, keywords and calls to action to increase click-through rates. Distribution channels mentioned include social media, syndication partners and paid content discovery platforms. 3. Metrics for success include web traffic, social shares, leads and measuring content across planning, creating, promoting and optimizing.