Abbi Whitaker & Constance Aguilar - Content Marketing
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Content marketing is a strategic marketing approach that involves creating and distributing valuable content to attract a target audience and drive customer action. It has several advantages over traditional advertising such as providing value to customers, educating them about products, creating a sense of reciprocity, attracting customers for free, increasing content sharing and traffic, being highly targeted, and providing SEO benefits. An effective content marketing plan involves defining goals and target audiences, developing personas, and creating different types of content such as blog posts, social media, podcasts, whitepapers, ebooks, infographics, and videos. Success requires consistently creating and promoting great content over the long-term.
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NCETExpo Content Marketing Educational Session Presentation - Abbi Agency
This document discusses content marketing and how it differs from traditional advertising. Content marketing involves creating and distributing valuable content to attract a clearly defined audience with the goal of driving customer action. Some key advantages of content marketing compared to traditional advertising are that it provides value to customers instead of just promotions, helps educate customers until they are ready to purchase, attracts customers for free, gets shared by customers, provides SEO benefits, increases website traffic, and is highly targeted to the intended audience. The document also provides tips on how to build an effective content marketing plan, such as defining goals and audiences, creating content personas, and producing different types of content on a regular basis.
Content Marketing
This document provides an overview of content marketing, including its benefits and challenges. It defines content marketing as creating relevant content to attract and engage an audience, encouraging customer action. The benefits are improving brand awareness, developing relationships, and positioning as an expert. Challenges include creating a content plan and producing quality content consistently. It provides tips for effective content marketing, such as understanding the audience and focusing on regularly published quality content.
Content marketing plan
The document provides tips for creating an effective content marketing plan in 7 steps:
1. Identify your goals such as lead generation or brand awareness
2. Set priorities like engaging content or understanding your audience
3. Ensure your content marketing aligns with and supports your overall organizational goals
4. Research and understand your target audience through analytics and surveys
5. Clearly define your audience personas
6. Choose content types like guides, case studies or interviews that match your strengths and audience needs
7. Optimize content for search engines using keywords so your content is found by users searching online
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1. Identify your goals such as lead generation or brand awareness
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your team works towards the same goal. A good strategy
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- A Practical Guide to Planning a Successful Inbound Marketing Campaign - http://blog.hubspot.com/marketing/practical-inbound-marketing-campaign-ht
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Shanda Maloney is the UFC Social Media Director. She has over 16 years of marketing experience in telecommunications, radio, and sports. Her presentation discusses best practices for using social media to engage audiences, including understanding your audience, creating shareable content, identifying influencers, and using analytics tools. She provides an example of how identifying celebrity influencers and engaging with them helped the UFC gain 26,000 new followers and 60,000 new Facebook likes on fight night. She encourages attendees to rinse and repeat this process of identifying influencers, creating content, engaging audiences, and breaking records.
2016 Reno-Tahoe AMA Ace Awards Full Presentation
This is the full presentation from the 2016 Reno-Tahoe AMA's 28th annual Ace Awards. Congratulations to all of the finalists and winners! Thank you to all who nominated efforts and submitted entries: we received over 140! Also, thank you to the South Carolina chapter of AMA for their help with judging the entries.
A Marketer's Seat at the Corporate Strategy Table
Who wants to play a key role in the design of a successful organizational strategy? Raise your hand! It is more important than ever that Marketing is present during strategic planning, because a marketer’s perspective brings key insights that will help companies differentiate themselves from the competition. In this presentation, OnStrategy's Chelsea Voors highlights what makes a great (and a horrible) strategy.
27th Annual Ace Awards Presentation (2015)
The Reno-Tahoe Amercian Marketing Association's Ace Awards event recognizes brand engagement excellence within our community. This year, over 140 nominations were submitted across 12 categories, the highest volume ever received!
Once we accounted for duplicate nominations and reached out to all of those who were nominated, we began the process of collecting more information about each nominated effort in the form of a survey, and collected countless supplemental links and attachments. These nominees were ultimately narrowed down to 52 finalists based on the board’s review of the submissions, which were then voted on by our judges to determine winners.
This year’s judges included the board members of our sister chapter in Charleston, South Carolina, as well as Reno-Tahoe AMA Professional Members. In addition to the 12 categories of awards, we'll also be giving out a People's Choice award (voted on by well over 1,500 people) and "Influencer of the Year," which is an award given to an individual within the community for their contributions to the marketing industry, collectively voted on by the board.
2012 Ace Awards Nominees
The Ace Awards is an annual event hosted by the Reno-Tahoe American Marketing Association (AMA). The goal of the Ace Awards is to recognize and acknowledge marketing excellence within our community. Over the years, the Reno-Tahoe AMA has worked to make the Ace Awards nomination process open to businesses of all industries and sizes, including but not limited to small businesses, agencies, non-profits, and corporate operations. This presentation contains an overview of all the 2012 nominees.
Simplify Your Marketing: Create More Leads and Income By Doing Less
Is your business running you? With so many marketing options, it’s tempting to try it all … which can lead to an overwhelming sense of frustration, not results. The good news? By doing less, your marketing can become more effective. Embrace the practice of simplification, and you will get great clients & customers and keep your sanity intact!
At this luncheon, Business Coach Mary Cravets will discuss how to identify the best marketing strategies for your business so you can stop wasting time on complicated schemes (ones that ultimately don’t work anyway) and the costs of making the most common marketing mistakes and how to avoid them.
About Mary Cravets
With more than a decade of entrepreneurial experience to her credit, Mary Cravets is a San Luis Obispo, CA based Business Coach who works with highly driven entrepreneurs who are tired of working all the time, and who want their business to run like a well-oiled machine and get paid what they’re worth.
Mary’s entrepreneurial journey includes successful careers in real estate, direct sales, business-to-business networking events and now business coaching. She is frequent speaker and has recently given talks to such other organizations as the National Association of Women Business Owners, the National Association of Insurance and Financial Advisors, and the Arizona Small Business Association.
Marketing on a Budget
The document discusses marketing on a budget and focuses on storytelling as an effective low-cost marketing strategy. It provides examples of storytelling methods like sharing impact stories of donors and volunteers through blogs, social media, and local press. The presentation emphasizes connecting people to positive stories of recovery through strategic storytelling and building databases to spread followers who will share these stories.
The Collaborative Economy
At the Reno-Tahoe American Marketing Association's 3rd Annual Marketing Workshop, held on March 26, 2015, Parlor Shows CEO Ashley Jennings spoke about the effects the topic of the collaborative economy.
Ashley’s eye for design, her innate ability to understand people, and her experience in running web startups makes her a natural managing director. Having had sales experience while working at the Seattle Times, she has translated those skills into the role of head recruiter of teams, mentors, and partners at Girlmade. As a super-connector she sees the big picture that people don’t often see. While researching she can intuitively connect dots that help her teams to think bigger about the problems they are solving. She has an uncanny ability to come up with ideas that few would even think of, and the passion and grit to follow through on those ideas. Her goal is to help startups reach their full potential using sound UX design, SEO, social media, and other inbound marketing tools.
Growing Your Brand From the Ground Up
At the Reno-Tahoe American Marketing Association's 3rd Annual Marketing Workshop, held on March 26, 2015, Emily Deane, the marketing manager for bigtruck brand llc gave a presentation about "growing your brand from the ground up."
bigtruck brand is a fun first tribe seeking fun and adventure in everything they do. As marketing manager of the brand, Emily manages brand standards, brand development and product line management. With degrees in both Graphic Design and Marketing, Emily is able to have a design-centric approach towards marketing and product development. Her combination of interests in design and marketing has created a passion for focusing on brand identity. As a growing brand, bigtruck strives to promote a fun first lifestyle and inspire others to pursue their passion in whatever that may be.
Setting Your Sights to Hit the Target: Tips and Tools to Help Identify Your K...
Jill Stockton presented tips on identifying key audiences. She discussed setting clear goals, researching demographics and psychographics, and using tools to understand audiences. Stockton provided a case study on her work with Dear World Nevada. She identified four events - a VIP shoot, student pizza event, open community shoot, and keynote. Stockton researched audience types and leveraged relationships to promote the events, engaging over 200 people total and gaining media coverage. The presentation emphasized carefully selecting audiences and building relationships to effectively promote campaigns.
Today's Media Planning and Buying Landscape
At the Reno-Tahoe AMA's Third Annual Marketing Workshop, held on March 26th, 2015, EXL Media's owner Wendy Hummer discussed today's media planning and buying landscape.
Wendy started out as a broadcast buyer at McCann Erikson in San Francisco in 1988. For four years she purchased broadcast media for accounts such as Wells Fargo, Safeway, PG&E, Coca Cola and Columbia Pictures. Wendy founded EXL Media is in 1994. Wendy is not only an expert in planning and buying all media types; she is also the company media strategist, digital analytics expert and out of home buyer. She has spoken at several conferences including CalTIA Conference (2009) and IAAPA (2011). She is passionate about creating a well-rounded, results oriented, integrated media mix for every single client.
Building Awareness, Reputation and Brand at the University of Nevada, Reno
The mission of the Office for Marketing and Communications (“MarCom,” for short) at the University of Nevada, Reno is to advance institutional reputation and enrollment by creating smart, measurable marketing and communications solutions that showcase this dynamic national Tier 1 university. UNR is renowned for its culture of student success, world-improving research and outreach that enhances communities and business.
At the Reno-Tahoe AMA's March 2014 luncheon, UNR’s Executive Director of Marketing Communications, Thomas White, discussed an overview of both the University and MarCom’s top initiatives, including SEO, SEM, graduate student recruitment, and the University’s quest to reach the top research classification.
About Thomas White:
Thomas White was appointed Executive Director of Marketing Communications in February 2014. Thomas brings more than 25 years of communications experience in higher education, the federal government and the corporate sector. At the University of Nevada, Reno, Thomas and his team are responsible for developing and executing a strategic communications program that promotes and differentiates the University and its core mission.
Prior to joining the University, Thomas managed the university communications programs at the University of New England (Portland and Biddeford, Maine), St. John’s (Queens, NY), Seton Hall (South Orange, NJ) and Washington and Lee (Lexington, VA). In each case, Thomas took an enterprise-level approach to strategic marketing that transformed the departments from traditional models into technology and metric-driven programs.
Thomas began his higher education career at Indiana University (Bloomington) where he was the chief marketing technologist responsible for managing a $1 million pilot program utilizing a range of Web-based technologies to increase the national and international visibility of the university.
Thomas served as press secretary for the Peace Corps (D.C.) at a time of growth unprecedented since its inception in 1961. Thomas started his career in consumer marketing with the Seagram Wine Company (Chicago).
"Operating in a Platform World" with Michelle Killebrew, IBM
As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. The wonders of technology are impressive, it’s true, but in order to effectively engage with people is also requiring us to look back to some of our intrinsic and ancient human qualities. Let’s explore the strategy required to create engagement in a digital world.
Michelle Killebrew is passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience – from initial acquisition through to loyal customer – and increase growth and profitability. She currently leads the go-to-market strategy for IBM Social Business, where her team focuses on messaging and solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce.
2014 Reno-Tahoe AMA 26th Annual Ace Awards Presentation
View full details surrounding each of the 2013-14 nominees at the 26th Annual Ace Awards event celebrating excellence in the Reno-Tahoe marketing community.
Grammar Girl - Mignon Fogarty
The document discusses building an online brand and lessons learned from Mignon Fogarty's experience creating the quickanddirtytips.com website and brand. Some key points include taking risks but having backup plans, doing what you love but being flexible, understanding your market and skills, seeing the gift in failure, and the importance of social media presence including knowing who you are, putting in consistent time and effort, and engaging your audience. The overall brand discussed is quickanddirtytips.com which provides tips on grammar, writing and life.
Kristin Stith & Paul Klein - Grass Roots Movement
This document provides a hashtag and Twitter handles for a discussion on Reno, Nevada. It notes that in early 2013, Reno was ranked one of the worst cities by some publications, but by the end of 2013 it was ranked one of the best cities by other publications, highlighting how perceptions of Reno changed positively within a year. Hashtags and websites are listed that were referenced in rankings of Reno.
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
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Amazing and On Point - Ramon Ray, USA TODAY
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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
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Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
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How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
How to Maximize Sales Using Social Commerce
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Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Growth Marketing in 2024 - Randy Rayess, Outgrow
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
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Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
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Abbi Whitaker & Constance Aguilar - Content Marketing
- 1. Content Marketing By Abbi Whitaker @abbijayne
- 2. What is Content Marketing? Content marketing the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
- 3. What is Content Marketing?
- 4. The Advantages of Content Marketing over Traditional Advertising
- 5. Advantages 1. Content marketing provides something of value to customers whereas traditional ads do not.
- 6. Advantages
- 7. Advantages 2. Content marketing educates customers to the point that they’re ready to purchase your product.
- 8. Advantages
- 9. Advantages 3. Content marketing creates a sense of reciprocity with customers.
- 10. Advantages
- 11. Advantages 4. Content marketing attracts customers for free.
- 12. Advantages
- 13. Advantages 5. Content marketing creates content that gets shared.
- 14. Advantages
- 15. Advantages 6. Content marketing provides a SEO benefit.
- 16. Advantages
- 17. Advantages 7. Content marketing increases traffic.
- 18. Advantages
- 19. Advantages 8. Content marketing is highly targeted.
- 20. Advantages
- 21. Advantages
- 22. How to build a killer content marketing plan
- 23. Four Questions 1. What is your goal? 2. Who are you targeting? 3. What is your story? 4. What is your content?
- 24. Building a Marketing Plan Know Your Audience: Create Personas
- 25. Building a Marketing Plan
- 26. Building a Marketing Plan What Content Should I Produce?
- 27. Blog Posts / Expert Positioning
- 28. Social Media / Gifs / Memes
- 29. Podcasts
- 30. White papers & eBooks
- 31. White papers & eBooks
- 32. Infographics
- 33. Videos
- 34. Branded Channels
- 35. Tell Your Story
- 36. It’s a marathon, not a sprint • Keep creating great content • Entertain people, inform people, educate people… make them love & share your content • Keep posting regularly and consistently • Keep connecting to people in your target group • Keep promoting your content wherever you can • Keep networking with other authors, entrepreneurs and influences • Keep measuring, learning and improving your efforts
- 37. Thank You! Abbi Whitaker Owner / President The Abbi Agency abbi@theabbiagency.com @abbijayne