How to Personalize Your Content to Maximize Leads and Sales - BDI 4/17/13 Content Marketing Summit

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Case Study: How to Personalize Your Content to Maximize Leads and Sales We all know content is king. But how do you ensure that the right person sees your content, at the right time? In this session, we will explore four simple strategies for increasing your marketing's relevancy and response. Presented by: Steve Haase, eCommerce Inbound Marketing Consultant, HubSpot www.bdionline.com

How to Personalize
Your Content to
Deliver Delight.
Steve Haase
Ecommerce Inbound Marketing Consultant

A bit about me:
• HubSpotter 1+ yr. (now I’m an old
guy)
@SteveHaase
@HubSpot

WE INCREASED THE NUMBER
OF HUBSPOTTERS BY 41%.

2012 Revenue
= $52.5m
(82% growth)
REVENUE GROWTH THROUGH Q4’12

A bit about me:
• HubSpotter 1+ yr. (now I’m an old
guy)
• Trumpeter
@SteveHaase

If content is
king, then
context is God.

The Audience Engagement
Matrix
1. Who is my audience?
2. What are the stages of
their journey?

Landing Page Y
Blog Series X Lead Nurturing Series Z
Webinar A Blog Series E
Persona
3
Persona 2
Audience Engagement Matrix
Persona
1
Attract Convert Close

What Automation Tools Help You Deliver
Delight?
• Smart forms
• Dynamic Calls to Action
• Smart content
• Retargeted ads
• Lead nurturing emails
• Mobile optimized site

View the archived webinar at http://www.nyreport.com/webinar. When it comes to marketing to business owners, content marketing is quickly becoming the cornerstone of marketing plans. Why? Most business owners are growth oriented and constantly looking for ways to do things better, faster, and cheaper. Content can provide vendors with a compelling way to engage with business owners and their employees. If you can help them, you can engage them.

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