This document provides an overview of content marketing and Facebook marketing basics. It defines content marketing as the creation and sharing of content to promote a product or service. It discusses different types of content that can be used, as well as challenges like outdated content. It also covers the basics of creating and optimizing Facebook ads, including identifying goals, targeting audiences, and monitoring performance. The key aspects of both content marketing and Facebook advertising are summarized for a high-level understanding of the topics.
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
www.FanPageEvangelist.com | Using Facebook Fan Pages To Market Your Business Frank Myers Auto Maxx
This seminar educated, motivated and inspired its listners to the value of maketing their business on the biggest marketing platform with the platnet...FACEBOOK FAN PAGES. Get over to facebook search for fanpageevangelist.com
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
www.FanPageEvangelist.com | Using Facebook Fan Pages To Market Your Business Frank Myers Auto Maxx
This seminar educated, motivated and inspired its listners to the value of maketing their business on the biggest marketing platform with the platnet...FACEBOOK FAN PAGES. Get over to facebook search for fanpageevangelist.com
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
Learn Facebook Marketing Strategy in a Effective way With Sandip Trivedi. Here we Describe simply 7 Steps of Facebook Marketing Strategy. Learn and Apply those 7 Steps. All the Best.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Inbound Marketing 201: How to Create an Effective B2B Inbound Marketing CampaignMLT Creative
Beginning by producing a stellar B2B marketing offer, through promoting it on your channels, to measuring its impact, you will learn how to piece together the main components of a holistic marketing campaign.
Cómo Causar Una Buena Impresión Utilizando El Marketing de ContenidosClikéalo WSI
El marketing de contenido ha dado a las pequeñas empresas la oportunidad de editar y publicar sus propias noticas y contenidos. Se ha nivelado el terreno de juego entre las empresas pequeñas y las grandes debido a que ahora es asequible para todos publicar y curar contenido. Sin embargo, el desafío que enfrentan muchas empresas, por lo general, es encontrar tiempo y desarrollar la mentalidad necesaria para crear un flujo constante de información nueva y relevante.
En el pasado, hacíamos conjeturas sobre el tipo de contenido necesario para las empresas pero esta estrategia está basada en un enfoque de ensayo y error, conduciendo a la creación de contenido que sólo es leído por unas pocas personas.
Para alcanzar el éxito es necesario agregar valor. ¿Cómo? Elaborando contenido que ayude a su cliente ideal a solucionar sus problemas y desafíos típicos. Como resultado, su empresa se convertirá en un referente, demostrando autoridad sobre el asunto en cuestión.
Si desea posicionarse como un experto y aumentar su esfera de influencia a través de un plan de marketing de contenidos eficaz para su negocio, póngase en contacto hoy mismo con nosotros. Si lo prefiere puede llamarnos al +52 (55) 5668 0442 o escribirnos a info@clikealowsi.com
Content marketing has given small businesses in Cyprus the opportunity to become their own publishers of news and content. It has leveled the playing field between small and large businesses due to the fact that it’s now affordable for all of us to publish and curate content. But the challenge that many businesses usually face is finding the time and developing a mindset to create a consistent flow of new, interesting information.
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
Learn Facebook Marketing Strategy in a Effective way With Sandip Trivedi. Here we Describe simply 7 Steps of Facebook Marketing Strategy. Learn and Apply those 7 Steps. All the Best.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Inbound Marketing 201: How to Create an Effective B2B Inbound Marketing CampaignMLT Creative
Beginning by producing a stellar B2B marketing offer, through promoting it on your channels, to measuring its impact, you will learn how to piece together the main components of a holistic marketing campaign.
Cómo Causar Una Buena Impresión Utilizando El Marketing de ContenidosClikéalo WSI
El marketing de contenido ha dado a las pequeñas empresas la oportunidad de editar y publicar sus propias noticas y contenidos. Se ha nivelado el terreno de juego entre las empresas pequeñas y las grandes debido a que ahora es asequible para todos publicar y curar contenido. Sin embargo, el desafío que enfrentan muchas empresas, por lo general, es encontrar tiempo y desarrollar la mentalidad necesaria para crear un flujo constante de información nueva y relevante.
En el pasado, hacíamos conjeturas sobre el tipo de contenido necesario para las empresas pero esta estrategia está basada en un enfoque de ensayo y error, conduciendo a la creación de contenido que sólo es leído por unas pocas personas.
Para alcanzar el éxito es necesario agregar valor. ¿Cómo? Elaborando contenido que ayude a su cliente ideal a solucionar sus problemas y desafíos típicos. Como resultado, su empresa se convertirá en un referente, demostrando autoridad sobre el asunto en cuestión.
Si desea posicionarse como un experto y aumentar su esfera de influencia a través de un plan de marketing de contenidos eficaz para su negocio, póngase en contacto hoy mismo con nosotros. Si lo prefiere puede llamarnos al +52 (55) 5668 0442 o escribirnos a info@clikealowsi.com
Content marketing has given small businesses in Cyprus the opportunity to become their own publishers of news and content. It has leveled the playing field between small and large businesses due to the fact that it’s now affordable for all of us to publish and curate content. But the challenge that many businesses usually face is finding the time and developing a mindset to create a consistent flow of new, interesting information.
Content marketing refers to the process of creating, distributing, sharing, and publishing content through various platforms such as social media, blogs, websites, podcasts, apps, news releases, printed media, and others. The goal is to reach out to your target audience and promote the brand, sales, engagement, and loyalty.
Leicester Digital - Facebook for B2B OrganisationsNeil Hannam
Anicca Digital's Head of Social Media and Content, Samantha Hearn, delivered a superb talk on how B2B business can get the most out of Facebook marketing.
Content marketing is the process of planning, creating, sharing, and publishing the content through channels such as social media, blogs, websites, podcasts, apps, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
Driving Revenue with Interactive Content ScribbleLive
How does interactive content contribute to your revenue goals?
Download this presentation to find out:
A leading expert's take on using content marketing to drive leads and revenue; An overview of the six stages that make up interactive content success; How you can better target customers in all stages of the journey; and 3 customer examples that showcase revenue generation with interactive content.
Content Marketing Explained: Theory and Real Life ExamplesRachael Wachstein
If you're tired of all of the "experts" and their content marketing theories, this no nonsense presentation is for you. Learn how franchise systems can leverage content marketing for franchise development and unit sales. The presentation will take you from the big picture overview of the content marketing process to real life examples that will help you realize a content strategy that will work for your system.
Sales and Marketing Executive's Workshop: Content Marketing for SalesJacquie Chakirelis
Jacquie Chakirelis and Amy Neumann from Advance Digital/Northeast Ohio Media Group offer advice and tips for sales organizations on implementing content marketing strategies to increase sales and develop better relationships with customers.
Content Marketing: A definitive guide for 2022steeve jonsons
By using content marketing, you can win the hearts of your audience.
Create an immersive experience for potential customers so they can see
how your product or service solves their problems or fulfills their desires.
Do this, and you'll get more sales.
"Learn how to drive traffic to your website and capture leads using inbound marketing" Presented by Ted Parisot, President at Informe, Inc., at the Fall 2012 ICCHE/ICCET Combined Conference
LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...LinkedIn Singapore
How do you do Content Marketing? LinkedIn Marketing Solutions shows you what are the best practices on how to plan, drive and launch your content marketing strategy in this Slideshare presentation.
LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...
Content and Facebook Marketing
1. WINTER
CONTENT Template
and
Marketing
A presentation on the basics by Mac Turija
With the Special Participation of the Content Creation and Web Promotion (PM) Teams
2. Introduction
What to expect today:
Learn about the basics of content
marketing.
Terms, Reasons, Rules, Types, Promoting,
3Rs
Learn about the basics of Facebook
marketing.
Tools for advertisers, steps in making FB
SOCIAL ads
4. Content Marketing
Content marketing
• The creation and sharing of content
for the purpose of promoting a product
or service.
Is the focus of content marketing
your product or service all the time?
• The focus of this content may not
specifically be about your organization
or its offerings.
5. Content Marketing
So, what may the focus of CM be?
The assets created for the purpose of content
marketing include a mix of
• problem-specific information
• What problem(s) do we at CFX deal with or give
information about?
• thought leadership
• How does CM make a business a thought
leader?
6. Content Marketing
While it used to be that businesses
were reliant on traditional methods of
marketing, why are we subscribing to
content marketing nowadays?
Risk mitigation
Lead generation
Lead nurturing
Lead scoring
7. Content Marketing
Content marketing develops trust by
providing the potential customer with
information that will help them make
the right decision. In turn, personal
and organizational risks are
mitigated.
In lead generation, content is used to
drive traffic to your website as well
as capture leads through forms.
8. Content Marketing
As a lead develops, you must have
content that educates and informs in
order to develop a robust lead
nurturing program.
Lead scoring should be based on
how a prospect interacts with the
content on your website and through
nurturing campaigns.
9. Content Marketing
Content Fiesta!
Articles Email Workbooks
Presentations RSS/XML Feeds Microsites/Web
Pages
Blog Posts Images
Press Releases Videos
Books/eBooks Information Guides
Product Data Sheets Webinars/Webcasts
Brochures/manuals White Papers
Reference Guides Online Courses
Case Studies Widgets
Resource Libraries Podcasts/Videocasts
12. Content Marketing
Content marketing is a must because
it reinforces a brand by strengthening
consumer engagement, awareness,
brand power, purchase intent, sales,
and customer retention.
Three Types of Effective Content
1. Content that entertains
2. Content that informs and educates
3. Content that provides utility
13. Content Marketing
Creating the Right Mix of Content
Conduct a content audit
•Tracking how easily content is found via search
Perform keyword and social graph research.
•Tons of SEO data is locked up in social graphs
Create a keyword-focused editorial calendar.
•Include what keywords each piece of content will focus on
Connect content to KPIs.
Focus on the long-tail.
Get the right technology in place.
14. Content Marketing
The 6 Commandments of Writing
Content
Commandment Number 1:
Content should not be promotional in tone.
Promotional materials will neither excite nor inspire, both
critical components of content marketing.
Commandment Number 2:
Content marketing should be relevant to the audience.
Generic materials that are not highly relevant to a reader will
not result in increased success. When writing content
you must make sure it will be useful to the reader, regardless
of whether it supports your company message.
15. Content Marketing
The 6 Commandments of Writing
Content
Commandment Number 3:
Content should close a gap.
Content marketing should answer a business question or problem.
Giving people information about topics where there is no need for
information will be a wasted effort by the organization.
Commandment Number 4:
Content should be well-written.
Poorly written thought leadership may not only provide poor results,
but may also hurt the company’s reputation. Take time to ensure
content is presented in a thoughtful manner and is free of errors.
16. Content Marketing
The 6 Commandments of Writing
Content
Commandment Number 5:
Content should be relevant to your company.
If the content you create does not support business objectives
in any way, it is a waste of resources to produce. Keep business
goals in mind when creating content.
Commandment Number 6:
Content should be factual (or at least, can be supported).
Since you write to support a business goal, your content may
seem biased. Make sure that content you create gives proof
either through quotes and testimonials, or through actual
metrics and statistics.
17. Content Marketing
The Challenges of Content Marketing
• Materials that are out of date.
• Materials are out of place.
• Materials are inappropriate for the target audience.
How to Face These Challenges
Use the 3 Rs:
• Reorganize
• Rewrite
• Retire
18. Content Marketing
Reorganizing Content
Reorganizing content means you are taking
pieces of existing content and restructuring it
in a way that is more useful to your prospects
or customers. There are many ways to do this,
like compiling blog and web content in a white
paper, or by using brochure content as the
foundation for a new video.
Example:
Write a speech, create a deck, video speech, blog speech, post video
to YouTube, deck to Slideshare, transcribe presentation, extract charts
and infographics. Make the talk a whitepaper, an ebook. a column, a
webinar, or a training session. The possibilities are effin’ endless!
19. Content Marketing
Video
PowerPoint Speech
Deck on
Slideshare on
YouTube
Create a
Webinar Transcribe
or Speech for Blog
Post
Training
Turn Into a
Extract
Whitepaper,
Charts and
eBook or
Infographics
Column
Repurposing Content as Part of Your SEO
Keyword and Linking Strategy
20. Content Marketing
Rewriting Content
Companies often find it useful to rewrite
content when what they have is either dated or
has been exhausted due to a high level of
previous consumption. Rewrites are often less
time consuming than creating new content but
will still need time and attention to execute
properly. Make sure you follow the six
commandments of content marketing to ensure
the rewrite is compelling and more successful
than the original.
21. Content Marketing
Retiring Content
You cannot use the same content
indefinitely. If content isn’t performing as
well as it should, or if its consumption has
significantly decreased and you do not
think it will be useful to reorganize or
rewrite, then it is time to retire it from your
content library.
22. And now, moving on to the amazing
world of advertising our business with
the world’s most popular social
networking site while making Mark
Zuckerberg richer…
23. Facebook Marketing
The possibilities on Facebook to the
spectrum of marketers from brand
advertisers to volunteer grassroots
evangelists are endless!
Well, not really endless, but a lot!
For ‘legitimate’ advertisers, there are
many ways of marketing a business
through FB.
24. Facebook Marketing
Depending on your budget, here are
your choices for marketing on FB as
an advertiser:
• Social Ads
• Integrated Opportunities
• Polls
• FB Platform Application Sponsorship
• Facebook Pages
26. Facebook Marketing
Polls
Polls offer an easy way
for marketers to
quickly conduct
research within their
targeted audience.
Results are streamed
in real time to a
dashboard that allows
marketers to break
down results by
gender and age.
28. Facebook Marketing
Social Ads
With Social Ads, Facebook
offers advertisers the
option to pay on a CPC or
CPM basis, whichever they
prefer. Social Ads offers
very powerful targeting
capabilities.
Social Ads is completely
self-serve and provides
real time feedback on the
size of your target
audience and the
suggested bid range to
achieve impressions.
29. Facebook Marketing
To create successful FB ads you
need to:
• Identify your goals
• Know your audience
• Create your ad and set your budget
• Understand Facebook’s advertising
policies and ad approval process
30. Facebook Marketing
Identify your goals
What is most important
to the business?
Do you want to Tips:
• The most effective ad campaigns
•Drive awareness of your company’s focus on just one goal at a time.
Facebook Page?
• For example, to sway people to
•Increase recognition and awareness of visit your site for a special promo,
your business brand or name? you would create an event ad,
highlighting the date, time and
•Acquire new sales leads? location.
•Get more people to like your Facebook • To increase traffic to your fan
Page? page, you would create an ad
including your FB encouraging
•Get more people to visit your company users to go to your FB page.
website or online store?
•Increase sales by offering a special
discount code for Facebook customers?
31. Facebook Marketing
Know your audience
Who do you want to reach
with your ad? Tip:
•What information will get their attention? For example, your customers fall
into 3 main groups:
•Who uses your website or tells friends • College students studying
• Tech geeks in a local area
about your business today?
• Bargain hunters looking for
special offers
•Where are your customers located? Are
they all over the world or in a particular You could create three different
location, or both? ads, each with slightly different
goals, to target each of these
•Are your customers a specific age range? groups.
•Does your audience share an interest in You will start to learn what
a particular topic? images and ad text work best for
each customer group.
Once you know who’s in your audience,
create different versions of the ad to
appeal to different customer groups.
32. Facebook Marketing
Create your ad and set your
budget
Create Your Ad
Once you know what goal you want to focus on and
the audience you want to target, start creating your
ad:
•Design your ad
•Choose your target audience
•Control your costs
•Review and submit your ad
33. Facebook Marketing
Design your ad
Your ad is made up of a title, ad body text and image.
You’ll also need to specify a destination URL (web
address) that you want people to go to when they click
on your ad.
34. Facebook Marketing
Here’s a step by step process for
creating your ad:
• Destination URL
The web address you want your ad to link to
• Ad Title
If you are directing users to your website, use the 25
characters to capture people’s interest
• Ad Body Text
In 135 characters or less, describe the benefits of
your product or service.
• Image
The most successful ads on Facebook include images
that are clear, easy to spot and directly related to the
content of your ad.
36. Facebook Marketing
Choose your target audience
You can reach people based on their:
• Location
by city, state, province, or country
• Demographics
by age range, gender, language, relationship status
• Likes and interests
what are your customers’ hobbies or passions? On
Facebook, you can target people by their interests.
Focus on topics and themes rather than individual
terms.
• Education and work
You can direct your campaign to students in a specific
university or people with a particular level of education.
38. Facebook Marketing
Control Your Costs
There are 3 factors that determine the cost
of your campaign:
1 Campaign budget
• Daily budget: amount you are willing to spend on
this specific campaign for each day that it’s running.
FB determines this if you choose this way.
• Lifetime budget: amount to spend between a finite
period of time. For example, you can specify that
$100 will be the budget for a 10 day campaign.
39. Facebook Marketing
2 Ad schedule
You choose when you want your ad to run. You can
select to run your ad continuously from the day you set
it up or only run it through specified dates.
3 The bidding option you choose
What should I choose? CPC or CPM? This largely depends
on your advertising goals:
Cost Per Click (CPC)
A type of campaign pricing where you pay each time
someone clicks on your ad. This is best when you
want to drive specific action on your website or
Facebook Page.
40. Facebook Marketing
Cost Per Thousand Impressions (CPM)
A type of campaign pricing where you pay based
on the number of people who view your ad.
This is the best type of campaign pricing to use if
you want to raise general awareness of your
business within a targeted audience.
How to choose your max bid?
a) Facebook will suggest a bid price to you based on your
targeting options. You can choose to keep this bid,
especially if CPC bidding matches your goal.
b) Choose your own: Alternatively, by selecting the
advanced mode you can enter your own CPC or CPM bid.
• Remember, bidding below the suggested range will
make you lose the auction. FB will give your ad space to
an advertiser with a higher bid.
41. Facebook Marketing
Review and Submit Your Ad
Once you submit, your ad will be reviewed to ensure it
meets FB guidelines You will receive an email once it
has been approved.
Monitor Performance
FB has an Ads Manager that shows the main metrics to
gauge the performance of your ads.
• Social: the percentage of your ad’s impressions where
the viewers saw at least one friend who liked your Page,
Event, or Application
42. Facebook Marketing
• Clicks: each time a user clicks on your ad
• Impressions: each time an ad is shown to a user,
regardless of whether the user clicks or takes any
other action on the ad
• CTR (click-through rate): the number of clicks your ad
receives divided by the number of times your ad is
shown on the site (impressions) in the same time
period
• Avg. CPC (cost-per-click): the amount you’re paying
on average for each click on your ad
43. Facebook Marketing
Final Tip:
To make sure you analyze your campaign
performance regularly, schedule reports
that you want to receive on a daily or
weekly basis. You can choose to receive
alerts when the reports are available
through the Account Settings link.