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'Twas The Night Before
Christmas: Content
Marketing Edition
Presented by
'Twas the night before Christmas,
and all through the organization,
Not a marketer was stirring, not
even interns in the c...
The buyers were nestled with mobile
email in their beds;
While visions of after-Christmas sales
danced in their heads;
And...
When out on the Internet there arose
such a chatter.
We sprang from the meeting room to
see what was the matter.
Away to s...
The audience found their way to the
newly posted content,
Drawn in by authoritative writing,
they began their descent,
Mad...
When what to my wondering eyes did
appear,
But eight new big accounts -- a great end
of the year!
With a sky-high click-th...
More rapid than eagles, the pre-sales
questions they came,
And we sent out FAQs and white papers and
personalized emails b...
Now Price-conscious Patty, Data-Driven
Dave, and Sarah from Baltimore!
To the top of the prospect list! To the
start of th...
When we planned our marketing
automation content for the
department,
We looked at our target metrics
and put the audience ...
No winter slowdown for us,
no one left out in the cold,
Visions of high conversion rates
and inbound leads were foretold,
...
Our CEO spoke not a word,
but went directly to his work,
He paid all the holiday bonuses,
then turned with a jerk,
Gave a ...
"Happy content
marketing to all, and to
all a good night!"
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'Twas The Tight Before Christmas [Content Marketing Edition]

Happy content marketing to all, and to all a good night!

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'Twas The Tight Before Christmas [Content Marketing Edition]

  1. 1. 'Twas The Night Before Christmas: Content Marketing Edition Presented by
  2. 2. 'Twas the night before Christmas, and all through the organization, Not a marketer was stirring, not even interns in the corporation; The blog posts were scheduled on the editorial calendar with care, in hopes that the viral content would get the audience to share.
  3. 3. The buyers were nestled with mobile email in their beds; While visions of after-Christmas sales danced in their heads; And the CMO in the meeting room, and I with my agile methodology, Had just settled down for a long talk on new technology
  4. 4. When out on the Internet there arose such a chatter. We sprang from the meeting room to see what was the matter. Away to social media we flew like a flash horde, Tore open Hootsuite and pulled up the Twitter mentions dashboard,
  5. 5. The audience found their way to the newly posted content, Drawn in by authoritative writing, they began their descent, Made their way down the marketing funnel to sales staff below.
  6. 6. When what to my wondering eyes did appear, But eight new big accounts -- a great end of the year! With a sky-high click-through rate so lively and quick, I knew right away our onboarding content needed to be slick.
  7. 7. More rapid than eagles, the pre-sales questions they came, And we sent out FAQs and white papers and personalized emails by name, We saw all our buyer personas, and discovered a few more, There comes Tech-savvy Tom, Middle-aged Mindy and Executive Lenore!
  8. 8. Now Price-conscious Patty, Data-Driven Dave, and Sarah from Baltimore! To the top of the prospect list! To the start of the order tray! Now to split test our calls to action before they all dash away! The content marketing department awoke with a cry, To strategize on ways to keep interest sky high!
  9. 9. When we planned our marketing automation content for the department, We looked at our target metrics and put the audience in a compartment, There were articles and data sheets and drip emails all afoot, And it was time to maximize the content production output.
  10. 10. No winter slowdown for us, no one left out in the cold, Visions of high conversion rates and inbound leads were foretold, Thanks to our data analytics solution working overtime, Telling us how long people stayed, where they left, where they gave us airtime.
  11. 11. Our CEO spoke not a word, but went directly to his work, He paid all the holiday bonuses, then turned with a jerk, Gave a curt nod, and strode from the office like a missile, Got into his car, and then blew a sharp whistle, And we heard him exclaim, ere he drove out of sight--
  12. 12. "Happy content marketing to all, and to all a good night!"

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