So your content marketing campaign failed? Here are 8 reasons why. MediaVision
Utilising content as part of your overall marketing strategy is essential, but where the difficulty arises is how to do this effectively using digital media available to us in the modern age.
There are a number of misconceptions around using content in your marketing strategy and campaigns - in this presentation, we debunk some of the common myths surrounding content marketing, and provide advice on stepping up the quality of this service offering.
2015 IBS: Content Is King: Drive More Traffic, Leads and Sales with Content M...Meredith Oliver
This seminar was presented at the 2015 International Builders Show (IBS) by Meredith Oliver of Creating WOW and Kristi Allen of McArthur Homes.
Seminar Description:
Content marketing is a long term strategy that includes developing original, relevant content for your website visitors. With constant updates to Google's search algorithms, the best way to drive traffic and improve search rankings is with content marketing. This session will teach you how to develop and execute a content marketing strategy on your website and social media sites, and how to leverage content you already have and create new content. You'll also gain insight into what content creation should be outsourced and what should be created internally.
Getting the Right Content You Need to Succeed in Digital MarketingVictoria Edwards
In this presentation you will learn how to build a content strategy, get buy in to develop more content for your business need, find ways to recycle your content and also tips on building your internal content marketing team.
Social Media & Content Marketing Strategy Planning for 2014Kaitlin Carpenter
Originally delivered to the Chesapeake Regional Tech Council for the monthly Social Media Marketing Forum on January 31, 2014.
Includes a basic overview of content strategy, marketing, and planning; how to create an editorial calendar; how to brainstorm and repurpose content; and other planning tips and resources.
So your content marketing campaign failed? Here are 8 reasons why. MediaVision
Utilising content as part of your overall marketing strategy is essential, but where the difficulty arises is how to do this effectively using digital media available to us in the modern age.
There are a number of misconceptions around using content in your marketing strategy and campaigns - in this presentation, we debunk some of the common myths surrounding content marketing, and provide advice on stepping up the quality of this service offering.
2015 IBS: Content Is King: Drive More Traffic, Leads and Sales with Content M...Meredith Oliver
This seminar was presented at the 2015 International Builders Show (IBS) by Meredith Oliver of Creating WOW and Kristi Allen of McArthur Homes.
Seminar Description:
Content marketing is a long term strategy that includes developing original, relevant content for your website visitors. With constant updates to Google's search algorithms, the best way to drive traffic and improve search rankings is with content marketing. This session will teach you how to develop and execute a content marketing strategy on your website and social media sites, and how to leverage content you already have and create new content. You'll also gain insight into what content creation should be outsourced and what should be created internally.
Getting the Right Content You Need to Succeed in Digital MarketingVictoria Edwards
In this presentation you will learn how to build a content strategy, get buy in to develop more content for your business need, find ways to recycle your content and also tips on building your internal content marketing team.
Social Media & Content Marketing Strategy Planning for 2014Kaitlin Carpenter
Originally delivered to the Chesapeake Regional Tech Council for the monthly Social Media Marketing Forum on January 31, 2014.
Includes a basic overview of content strategy, marketing, and planning; how to create an editorial calendar; how to brainstorm and repurpose content; and other planning tips and resources.
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SE...Search Engine Journal
Biggest Mistakes by Brands in Integrated Marketing
By Lauren Vaccarello
Integrated marketing can feel like building an airplane in mid-air; keeping up with the proliferation of new channels, analytics and reports while staying aligned with your brand’s messaging can be daunting. Lauren shows us how to avoid the most common failures of integrated marketing while keeping your team on track to boost revenue, retain customers and reach prospects.
Marketing On A Budget: Do-It-Yourself Digital OutreachJacob Holloway
How do you stay competitive in a crowded marketplace? The Internet has changed the game, but you don’t have to spend a ton of money or time to boost your business. Whether you represent a small or large firm, you’ll learn strategic ways to reach your target audience. From how to set up Google AdWords or Facebook Advertising campaigns to taking charge over your own Search Engine Optimization, social media, blogging, or email newsletters, you’ll discover sustainable methods for improving your digital marketing mix.
Working with content marketing without a strategy is
like orienteering without a map. Sooner or later you will
get lost. Despite this, 63 percent of all those working
with content marketing lack a documented strategy. This
guide is for you.
A strategy defines your goals and describes the way to
get there. It will guide you to the right decisions, help you
use your resources correctly, and ensure that everyone in
your team works towards the same goal. A good strategy
is short, clear, specific and measurable. And it is important
that it is accepted by all parties.
To develop a content marketing strategy is not difficult.
And with this short guide, it will be even easier.
Content Marketing 2021- Trends & 6 Step Plan WriteDesign
Do you know 86% of B2C companies regularly use content (SEO, social media creatives, blogs, video and email marketing) as part of their marketing? 91% of B2B companies have already implemented content marketing in their strategy. In Asia, up to 83 % of new business owners and entrepreneurs do not invest in content marketing regularly. Content marketing is not just content. It is much deeper than plain writings on a website. It focuses on customers, anticipates their interests/queries, and builds a plan of action around addressing those concerns. Content marketing is an asset. It brings tangible results for a business. Various channels reach, engage, and convert audiences into brand loyalists.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-word-year
Last week I presented on a NewsCred webinar on the future of content marketing. I talked about how marketing has always used great storytelling to connect with people.
I talked about how we are becoming a much more visual society, scanning information for the details we need in less than a second.
I used some stats and research and graphs to show that content marketing is all the marketing that's left. And my focus for the future of content marketing was for brands to be:
Informative
Visual
Shareable (and snackable, consumable, digestible, and always-on)
Entertaining
But I don't think any of these should be content marketing word of the year! I just know that your audience wants stories, not ads. And I hope to help you give it them!
So check out the presentation above
Facebook & Instagram Advertising Audience + Conversion Series - Day 2Tinuiti
How well do your campaign goals match up with your target ROI & defined success? Does there seem to be under-performing campaigns or misaligned goals?
Don’t worry, we see this a lot, and we’re going to arm you with strategies to improve your performance in this 2-day Facebook & Instagram advertising series.
A content strategy is a plan that will explain a business’s purpose, message and audience. The goal is to create significant, cohesive, appealing, and sustainable content.
Resources from this Presentation
- MakeMyPersona tool - makemypersona.com
- A Practical Guide to Planning a Successful Inbound Marketing Campaign - http://blog.hubspot.com/marketing/practical-inbound-marketing-campaign-ht
-The Resources You Need to Run an Inbound Marketing Campaign (HubSpot) - http://blog.hubspot.com/marketing/inbound-marketing-campaigns-ht
- 8 Big Marketing Campaign Mistakes to Stop Making NOW (HubSpot) - http://blog.hubspot.com/blog/tabid/6307/bid/34207/8-Big-Marketing-Campaign-Mistakes-to-Stop-Making-NOW.aspx
How an Inbound Marketing Consultant Contributes to the Achievement of Your GoalsCRM Switch
An inbound marketing consultant becomes a member of your marketing team. The consultant produces and promotes content. The consultant also advises your team about how to stay current with inbound marketing trends to maximize the effectiveness of your digital marketing efforts.
Being our own case study: how involving sales in our content strategy increas...Dr Claire Trévien
So apparently, as a marketer, I should go around wearing a t-shirt that says ‘Down with Sales’. Or so I should believe from the numerous talks and articles that describe sales and marketing teams as permanently lobbing rotten eggs at each other.
That approach has never made any sense to me. Passle is a digital content marketing platform that enables busy professionals to create hub content in a timely and authentic manner. It therefore seems evident that to persuade these busy experts to use Passle, the sales team should be using it as much as the marketing team. After all, how can you sell a concept if you don’t understand and apply it yourself?
So we planned an ongoing content marketing campaign in February 2016 involving the sales, leadership and marketing teams at Passle to demonstrate that it is possible to create relevant and authentic thought leadership on a regular basis.
Here's what the plan looked like...
Full post here: http://blog.passle.net/post/102e3m0/being-our-own-case-study-how-involving-sales-in-our-content-strategy-increased-o
As native advertising continues to explode this presentation helps look at what it is, who's doing what including forecasted ad spend. Tweet me @iRollo if you have any questions.
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SE...Search Engine Journal
Biggest Mistakes by Brands in Integrated Marketing
By Lauren Vaccarello
Integrated marketing can feel like building an airplane in mid-air; keeping up with the proliferation of new channels, analytics and reports while staying aligned with your brand’s messaging can be daunting. Lauren shows us how to avoid the most common failures of integrated marketing while keeping your team on track to boost revenue, retain customers and reach prospects.
Marketing On A Budget: Do-It-Yourself Digital OutreachJacob Holloway
How do you stay competitive in a crowded marketplace? The Internet has changed the game, but you don’t have to spend a ton of money or time to boost your business. Whether you represent a small or large firm, you’ll learn strategic ways to reach your target audience. From how to set up Google AdWords or Facebook Advertising campaigns to taking charge over your own Search Engine Optimization, social media, blogging, or email newsletters, you’ll discover sustainable methods for improving your digital marketing mix.
Working with content marketing without a strategy is
like orienteering without a map. Sooner or later you will
get lost. Despite this, 63 percent of all those working
with content marketing lack a documented strategy. This
guide is for you.
A strategy defines your goals and describes the way to
get there. It will guide you to the right decisions, help you
use your resources correctly, and ensure that everyone in
your team works towards the same goal. A good strategy
is short, clear, specific and measurable. And it is important
that it is accepted by all parties.
To develop a content marketing strategy is not difficult.
And with this short guide, it will be even easier.
Content Marketing 2021- Trends & 6 Step Plan WriteDesign
Do you know 86% of B2C companies regularly use content (SEO, social media creatives, blogs, video and email marketing) as part of their marketing? 91% of B2B companies have already implemented content marketing in their strategy. In Asia, up to 83 % of new business owners and entrepreneurs do not invest in content marketing regularly. Content marketing is not just content. It is much deeper than plain writings on a website. It focuses on customers, anticipates their interests/queries, and builds a plan of action around addressing those concerns. Content marketing is an asset. It brings tangible results for a business. Various channels reach, engage, and convert audiences into brand loyalists.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-word-year
Last week I presented on a NewsCred webinar on the future of content marketing. I talked about how marketing has always used great storytelling to connect with people.
I talked about how we are becoming a much more visual society, scanning information for the details we need in less than a second.
I used some stats and research and graphs to show that content marketing is all the marketing that's left. And my focus for the future of content marketing was for brands to be:
Informative
Visual
Shareable (and snackable, consumable, digestible, and always-on)
Entertaining
But I don't think any of these should be content marketing word of the year! I just know that your audience wants stories, not ads. And I hope to help you give it them!
So check out the presentation above
Facebook & Instagram Advertising Audience + Conversion Series - Day 2Tinuiti
How well do your campaign goals match up with your target ROI & defined success? Does there seem to be under-performing campaigns or misaligned goals?
Don’t worry, we see this a lot, and we’re going to arm you with strategies to improve your performance in this 2-day Facebook & Instagram advertising series.
A content strategy is a plan that will explain a business’s purpose, message and audience. The goal is to create significant, cohesive, appealing, and sustainable content.
Resources from this Presentation
- MakeMyPersona tool - makemypersona.com
- A Practical Guide to Planning a Successful Inbound Marketing Campaign - http://blog.hubspot.com/marketing/practical-inbound-marketing-campaign-ht
-The Resources You Need to Run an Inbound Marketing Campaign (HubSpot) - http://blog.hubspot.com/marketing/inbound-marketing-campaigns-ht
- 8 Big Marketing Campaign Mistakes to Stop Making NOW (HubSpot) - http://blog.hubspot.com/blog/tabid/6307/bid/34207/8-Big-Marketing-Campaign-Mistakes-to-Stop-Making-NOW.aspx
How an Inbound Marketing Consultant Contributes to the Achievement of Your GoalsCRM Switch
An inbound marketing consultant becomes a member of your marketing team. The consultant produces and promotes content. The consultant also advises your team about how to stay current with inbound marketing trends to maximize the effectiveness of your digital marketing efforts.
Being our own case study: how involving sales in our content strategy increas...Dr Claire Trévien
So apparently, as a marketer, I should go around wearing a t-shirt that says ‘Down with Sales’. Or so I should believe from the numerous talks and articles that describe sales and marketing teams as permanently lobbing rotten eggs at each other.
That approach has never made any sense to me. Passle is a digital content marketing platform that enables busy professionals to create hub content in a timely and authentic manner. It therefore seems evident that to persuade these busy experts to use Passle, the sales team should be using it as much as the marketing team. After all, how can you sell a concept if you don’t understand and apply it yourself?
So we planned an ongoing content marketing campaign in February 2016 involving the sales, leadership and marketing teams at Passle to demonstrate that it is possible to create relevant and authentic thought leadership on a regular basis.
Here's what the plan looked like...
Full post here: http://blog.passle.net/post/102e3m0/being-our-own-case-study-how-involving-sales-in-our-content-strategy-increased-o
As native advertising continues to explode this presentation helps look at what it is, who's doing what including forecasted ad spend. Tweet me @iRollo if you have any questions.
How Your Metadata Strategy Impacts Everything You DoChristian Buckley
Up updated version of this popular topic given during day 2 of the European SharePoint Conference in Copenhagen on February 6th, 2013. This was part of the Business Value track, and provides an overview of what metadata and taxonomy are, critical components in SharePoint, and what it takes to manage them successfully in a sustainable manner. Hopefully people found the session entertaining, as well.
How do you make sense of content? By focusing on the research before the creation. Content creation is not a strategy. Creating a content strategy should be a data driven exercise robust in data.
Death to Demise: Everything You Know About Content Marketing is WrongRonell Smith
Death To Demise: Everything You Know About Content Marketing Is Wrong
By now, we've all heard the news: The content apocalypse is upon us, and the days of finding success via content marketing are over. There's simply too much content being produced for it to be effective or garner engagement. Even worse, even the content that earns engagement does not get read, earn links or convert.
Don't fall for this ruse. Content marketing, when done right, can be very effective.
Everything for a reason: Strategy before tacticsMeghan Casey
Content strategy is about providing the right content, to the right people, at the right times, for the right reasons. In our digital disciplines, we’ve gotten pretty good at the right people, and even the right times, stuff thanks to User Experience and User Centered Design. But, we can still do better at making smart decisions about what content we produce and why. That’s something we can all advocate for, whether we call ourselves content strategists or not. The end result is more time and money spent on the right things that get the right results and less time and money wasted on proliferating a content wasteland.
Learning Objectives:
1. Understand how content strategy fits into your job
2. Learn one simple and fun way to get the info you need to craft a strategy statement
3. Get collaborative tools for evaluating tactics against your strategy
Everything You Need to Know About Visual ContentColumn Five
"Visual content” is the hot new term in content marketing. But what does it really mean, and how can you use it to your advantage? Check out this SlideShow to learn about:
-Why audiences connect to visual content better than written content
-The different formats of visual content and how they relate to each other
-Publishing platforms you can leverage
-How to measure the ROI of your efforts
-How to get started creating your own content
It's been six years since I wrote Content Strategy for the Web. Now, in 2015, the content strategy landscape is a much bigger, more complex place. How are companies keeping up with the crazy changes in content trends, technologies, and audience expectations? Here's what I'm seeing and how my own process has evolved.
Social Media Content Flow: Creating Social Media Content That's On TargetMark Traphagen
Too many brands fail at social media because they just "do" social media. Effective social media content has to come from a well-planned flow that reaches all the way back to brand identity, buyer personas, and targeted content planning.
Sign up for your free account:
http://www2.textbroker.com/home
As vital cog to online marketing success, content marketing has seen a boom in recent years. Several trend studies have shown that up to 60% of marketers plan to increase their content marketing budget this year. But, as businesses increase their content budgets, we are beginning to see a lot of noise. It’s becoming more difficult to break through the static and reach potential customers.
Breaking through the noise is hard work. In this webinar, VP of Global Marketing at Textbroker, Jennifer Beaupre, will guide attendees through the steps they need to take to build a content marketing strategy that resonates with potential customers. The webinar will cover how to build customer personas, identify what content to develop, and how to expand the reach of your content.
What you will learn
This intermediate-to-advanced webinar will teach attendees:
The latest trends in content marketing
How to break through the noise and let your message be heard
Why your content should match buyer personas
What content resonates with potential customers
How to expand the reach of your content beyond your own network
Who should attend
Marketing directors, marketing VP's, copywriters, e-commerce websites, content managers, website owners, business owners, Textbroker authors, Textbroker clients, and anybody eager to learn more about content marketing.
[Webinar] Master the Art of Social Selling - APACHubSpot
Context, Content and Alignment are the key to any successful sales and marketing partnership. This presentation is designed for marketers and sales professionals to outline the power of social media and content for driving the sales funnel.
88% of marketers invest in content marketing but only 42% of those content marketers have a documented content strategy in place.
LEWIS PR and Adobe recently hosted an exclusive webinar to help content marketers maximise their investment.
Here are the key takeaways, with tips on how to develop an effective content strategy, leverage your in-house experts, produce engaging content and measure your efforts.
My name is Sanne Mengede, and I’ve been working in recruitment marketing for four years here at Qreer.com. Qreer is a European technical job board that provides smart recruitment marketing solutions for companies across Europe, this means that we promote jobs all across European channels and target specifically highly-educated technical talent by using a combination of different marketing tools. My role as marketing specialist includes to support organizations in their objective to generate international exposure for their job ads and to close job vacancies through job marketing, target group marketing and employer branding.
What I noticed was that not many recruiters make active use of the marketing tools or are aware of the trend around marketing that can benefit their costs and activities within talent acquisition. Therefore, I wanted to highlight a valuable tool that can be used to attract and engage with candidates, ‘’content marketing’’. In recruiting today, not only recruiters are doing the research about candidates. 85% of job searches start at a search engine, talent is searching for a company the same way they would for example make any other purchasing decision – which is why having content is so critical.
During this webinar I will cover this topic in more detail and help you not only to understand it but also give you an idea how you can apply it.
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
La primera reunión del Santiago HubSpot User Group de 2017 reunió a un centenar de ejecutivos de marketing y ventas en la Universidad Adolfo Ibáñez.
José Martins, un Consultor Senior de Inbound de HubSpot, viajó directamente desde el corazón de Boston.
En el taller conversamos sobre:
• Hacer crecer tu negocio generando Leads de alta calidad
• Concretar ventas usando la metodología de ventas Inbound
• Gestionar tu embudo de ventas usando tu CRM
• La importancia de unir tus estrategias de marketing y ventas
Para más información pueden acceder a los siguientes vínculo:
https://www.ids.agency/es/inbound-marketing/blog/alinear-marketing-y-ventas-experto-en-inbound-sales-conversa-en-chile
https://www.ids.agency/es/inbound-marketing/blog/experto-de-hubspot-explica-la-mejor-forma-hacer-marketing
El trabajo de José Martins en HubSpot es el ayudar a los negocios de Latinoamérica a crecer a través del "Stack" de Crecimiento (HubSpot Growth Stack). Originario de Venezuela, el ingeniero se mudó a Boston para obtener un MBA en Emprendimiento y Finanzas.
Además, es un Chef certificado de Le Cordon Bleu y ha cocinado en un restaurán con estrellas Michelín cerca de Barcelona. Es padre de dos niñas y sueña con algún día ir al espacio.
State of Content Marketing 2015 - Auckland HubSpot HUGThomas Moin
THEN AND NOW IN MARKETING.
CONTENT MARKETING VS INBOUND MARKETING.
STATE OF CONTENT MARKETING GLOBALLY.
CONTENT MARKETING FUNDAMENTALS
STATE OF CONTENT MARKETING NEW ZEALAND?
This presentation is from the Performance Marketing Summit (May 15, 2016 in Chicago). Session description: Merchant programs need to support a brand’s audience and overall direction. In 4 steps, you will be able to create a stand out program while providing Affiliates with on-brand promotional tools!
Content Marketing is the strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience in order to drive profitable customer action. It is the most coined word today, whose foundation lies on the 4 C’s, that include, Create, Captivate, Community and Convert.
Content Marketing, why is it a big deal?AlishaEthHack
Marketing now a days is solely based on interesting and engaging content. Content marketing is a strategic approach of creating and distributing content to gain the maximum audience for any site. Companies are investing a lot for content marketing. But why? What is the difference between content marketing and traditional marketing? And how content can make or break the image of a brand? Have a look!
Know us more: https://www.isoah.com / https://www.isoeh.com
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
From startup to Series A and beyond, how you build your growth engine evolves as your company matures. In this presentation, we look at the critical things to consider before you try a single tactics and frameworks for defining objectives, your funnel and positioning.
What it is, when to invest and how to do it.
This session focused on the basics of product marketing and why it matters including positioning, personas, key messaging, product launch cycles and more.
Building Your Revenue Engine As Your Startup EvolvesHana Abaza
Startups go through different stages of evolution. In this presentation we discuss what your marketing and sales engine might look like with a specific deep dive into demand generation, optimizing your unit economics and focusing on a specific buyer persona.
Content is for Closers: How to Leverage Content for Sales Enablement Hana Abaza
Forget coffee. Content is for closers!
These slides are from my keynote presentation at Pipecon 2015 where we talked about how content can be used to accelerate sales, manage objections and help enable the sales team.
Enjoy!
Hana
How to Optimize the Content Experience for Lead GenHana Abaza
Here's my session from Pipecon 2015 about how you can optimize the content marketing experience for better lead generation. I talk less about the content itself (disclaimer: this is for content marketers who already know they need to create good content) and more about the packaging.
How can you increase your conversion on premium content, how should you tailor your content, organize it for your buyer persona etc.
Hope you enjoy!
Hana
How To 10X Your Content Team's ProductivityHana Abaza
With limited resources and an unrelenting demand for more content, only a well-oiled content engine can maximize the ROI of your content marketing efforts.
Topics covered include:
- How to structure your content team for maximum efficiency
- How to define leaner processes that will save your team hours
- How to adapt your marketing ecosystem with the right tools for your content team
A webinar focused on how marketers need to focus on optimizing their business blog. We cover 5 blogging blunders and how to avoid them:
1. Lack of purpose
2. Careless content
3. Shoddy user experience
4. No consistency
5. Marketing without metrics
How to Create Compelling Content for Boring IndustriesHana Abaza
A talk I have at Marketers Unbound in Toronto about how to create compelling content for boring industries.
Great examples include Charmin, GE, Yak and Intercom.
Shout out to HubSpot for a few of those.
My presentation about the 7 Deadly Sins if Marketing at Target Marketing Mag's virtual conference. We cover a ton of stuff including:
- Metrics Driven Marketing
- Audience Segmentation
- Selling vs. Nurturing
If it don't make dollars, it don't make sense. Do you know your content ROI?Hana Abaza
A ton of money is poured into content creation each year, but nobody knows if its actually working. In this presentation, we looked at how to calculate content ROI, what other factors you need to consider and how to boost the overall return on your content marketing. .
5. MODERN DAY CONTENT MARKETING
Create
your
content
See how
your content
performs
Get your
content
out there
Create
a killer
experience
AUTHORING EXPERIENCE
DISTRIBUTIONMETRICS
11. Content Marketing Trends
5. Brand Journalists Take The Reins
The recent acquisition of leading ABC news
anchor, Katie Couric, as Yahoo’s Global Anchor,
is a clear sign that online content is where the
mainstream is heading.