Content Marketing Mistakes You Can Probably Avoid
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The document outlines common mistakes companies make with content marketing and provides advice to avoid them. It discusses not including calls to action, poor search engine optimization practices, outsourcing content too early without understanding the audience, paying for distribution before measuring organic traffic, and outsourcing content too cheaply without ensuring quality. The overall message is to focus on capturing leads, optimizing for search, learning your audience needs, testing strategies, and prioritizing high quality outsourced content.
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Content Marketing Mistakes You Can Probably Avoid
- 1. SCRIPTED.COM SI LLY CONTEN T M ARK E TI NG MI STAKE S YOU C AN PROB ABLY AVOI D R ya n Buc k l e y Cof ounde r, e t c . SCRIPTED.COM
- 2. SCRIPTED.COM AGENDA In order: 1. No capture or CTA 2. Bad SEO 3. Outsourcing too early 4. Paying for distribution too early 5. Outsourcing too cheaply
- 3. SCRIPTED.COM NO CTA • Newsletter signup • Gated content • Popup box Grow your (opt-in) email list
- 4. SCRIPTED.COM NO CTA • Newsletter signup
- 5. SCRIPTED.COM NO CTA • Gated content
- 6. SCRIPTED.COM NO CTA • Popup box
- 7. SCRIPTED.COM • Title tags, meta tags, etc: read some SEO blog posts • Good URLs No leaky buckets BAD SEO
- 8. SCRIPTED.COM • Title tags, meta tags, H1 tags, etc: read some SEO blog posts BAD SEO
- 9. SCRIPTED.COM • Good URLs BAD SEO
- 10. SCRIPTED.COM KNOW YOUR AUDIENCE • Write the first month or two of blog posts yourself • Don’t outsource this • Keep testing until you figure it out Know your audience
- 11. SCRIPTED.COM KNOW YOUR AUDIENCE • Write the first month or two of blog posts yourself
- 12. SCRIPTED.COM KNOW YOUR AUDIENCE • Don’t outsource this
- 13. SCRIPTED.COM KNOW YOUR AUDIENCE • Keep testing until you figure it out
- 14. SCRIPTED.COM TRY BEFORE YOU BUY • Measure your traffic • Before using AdWords/Outbrain/Taboola Try before you buy
- 15. SCRIPTED.COM TRY BEFORE YOU BUY • Measure your traffic http://blog.hubspot.com/insiders/does-blogging-work HubSpot’s results from posting daily to their blog for one year
- 16. SCRIPTED.COM TRY BEFORE YOU BUY • Before using AdWords/Outbrain/Taboola
- 17. SCRIPTED.COM DON’T BE CHEAP • Size matters • Outsource what you can’t do in-house Don’t be cheap with content
- 18. SCRIPTED.COM DON’T BE CHEAP • Size matters
- 19. SCRIPTED.COM DON’T BE CHEAP • Outsource what you can’t do in-house Who We Are A content writing platform that provides businesses the ability hire freelance writers to create high quality original content.