Organizational communication


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Organizational communication

  2. 2. Learning Objectives After discussing the material, the student will be able to: 1. Identify what communication is. 2. Apply the effective communication in professional area.
  3. 3. Pre-Test 1. What is organizational communication? 2. What is system? 3. What is downward communication ?
  4. 4. Background 1. The basis for understanding human process in organizations. 2.To be aware of communication skills that you as a college graduate should possess in order to meet organizational expectation. 3.Start a career as a communication professional in an organization or as an academic scholar in the field.
  5. 5. Definition Organization is an open system communication among people within a specific context for the purpose of achieving common goals through cooperative effort
  6. 6. SYSTEM An independent set of components which relate to each other in a structured, organized manner is
  7. 7. Communication Communication attempts to share personal images of reality through verbal and non verbal behavior
  8. 8. Definition Studying organizational communication requires looking at how communication processes contribute to the coordination of behavior in working toward organization and individual goals. (Miller:1995)
  9. 9. • Organizational communication is system of pathways through which messages flow patterns of interaction among people who comprise the organization (who communicates with whom?) • Organizational Communication is also defined as “A program that focuses on general communication processes and dynamics within organizations”
  10. 10. The characteristic of organizational communication • System ( open and closed system) • Input, throughout and output. • The message becomes parts of the input for additional communication activities. • Communication system continuously cycle messages, ideas, and information as they interact with the environment • Communication attempts to share personal images of reality through verbal and nonverbal behavior
  12. 12. Types Formal Informal
  13. 13. TEACHER S UPWARD To Superior OUTWARD To Students and community DOWNWARD To Subordinates HORIZONTAL To Peers Members of Teaching Team
  14. 14. 14 Upward Communication • from lower to higher levels of the organization (such as communication initiated by subordinates with their superiors). • Types of messages: performance on the job, job related problems, fellow employees and their problems, subordinates perceptions of org policies and practices, tasks and procedures
  15. 15. 15 Downward Communication • from upper to lower(such as manager to employer or superior to subordinate). • Types of messages: Job instructions, job rationales, procedures and practices information, feedback, and indoctrination
  16. 16. 16 Horizontal Communication • Flow of messages across functional areas at a given level of an organization (this permits people at the same level to communicate directly). • Type of messages: facilitates problem solving, info sharing across different work groups, task
  17. 17. Informal • The ‘grapevine’ emerges from social and personal interests of the employees rather than formal requirements of the organization.
  18. 18. Organizational Communication Context Public Context Small Group Context Interview Contexts Brief Encounter Contexts
  19. 19. • Public Context speaker addresses an audience of several people. Purpose maybe informative, persuasive, entertaining or continuation • Small Group Context  comprises of 3-20 people who interact in face-to-face situation for the purpose of achieving mutual goals. • Interview Contexts  generally occur between two people. One person has the primary responsibility of asking questions which the other persons tries to answer. • Brief Encounter Contexts occurs two people who interact freely to share information or to reach agreement on an idea