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After discussing the material, the
student will be able to:
1. Identify what communication is.
2. Apply the effective communication in
1. What is organizational
2. What is system?
3. What is downward communication ?
1. The basis for understanding human process
2.To be aware of communication skills that you
as a college graduate should possess in order
to meet organizational expectation.
3.Start a career as a communication
professional in an organization or as an
academic scholar in the field.
Organization is an open system
communication among people within
a specific context for the purpose of
achieving common goals through
An independent set of
components which relate to each
other in a structured, organized
Communication attempts to
share personal images of reality
through verbal and non verbal
communication requires looking at how
communication processes contribute to
the coordination of behavior in working
toward organization and individual
• Organizational communication is system
of pathways through which messages
flow patterns of interaction among
people who comprise the organization
(who communicates with whom?)
• Organizational Communication is also
defined as “A program that focuses on
general communication processes and
dynamics within organizations”
The characteristic of organizational
• System ( open and closed system)
• Input, throughout and output.
• The message becomes parts of the input for
additional communication activities.
• Communication system continuously cycle
messages, ideas, and information as they
interact with the environment
• Communication attempts to share personal
images of reality through verbal and nonverbal
• from lower to higher levels of
the organization (such as
communication initiated by
subordinates with their
• Types of messages:
performance on the job, job
related problems, fellow
employees and their problems,
subordinates perceptions of
org policies and practices,
tasks and procedures
• from upper to lower(such
as manager to employer or
superior to subordinate).
• Types of messages: Job
instructions, job rationales,
procedures and practices
information, feedback, and
• Flow of messages
across functional areas
at a given level of an
permits people at the
same level to
• Type of messages:
solving, info sharing
across different work
• The ‘grapevine’ emerges from social
and personal interests of the
employees rather than formal
requirements of the organization.
• Public Context
speaker addresses an audience of several people.
Purpose maybe informative, persuasive, entertaining or
• Small Group Context
comprises of 3-20 people who interact in face-to-face
situation for the purpose of achieving mutual goals.
• Interview Contexts
generally occur between two people. One person has
the primary responsibility of asking questions which the
other persons tries to answer.
• Brief Encounter Contexts
occurs two people who interact freely to share
information or to reach agreement on an idea