1. 1788 Tanglewood Road
Orwigsburg, PA 17961
Phone: (570) 366-5030
Cell: (570) 617-4499
E-mail: csgross6@verizon.net
Charles S. Gross
Summary of
qualifications
Professional
experience
Executive-level leader who delivers exceptional investment return through analysis and
implementation of strategic initiatives emphasizing accountability and maximized productivity
outcomes.
INTEGRATED MARKETING RESPONSE ASSOCIATES
Chief Executive Officer IMRA provides operational and fiscal leadership under contractual
arrangements with for-profit post-secondary schools on a national level, providing comprehensive
business, market & demographic analysis, expansion planning and site selection, cost-effective
media strategy, and core management selection & alignment.
• Accomplished 109.5% increase in student population within four months of engagement.
• Achieved 199.6% increase in same-site revenue within two years.
• Produced 13.5% improvement in student retention within one year of implementation translating to
$800,000 before tax profit.
SHELTON OGLE ENTERPRISES
President and Chief Operating Officer SOE is a leading provider of post-secondary technical
education and high-level salon services in the Dallas/Fort Worth DMA. As the senior level leader,
reorganized strategic direction and tactical competencies to maximize productivity and profitability.
• Effectuated 17% increase in revenue and EBITDA 9% during initial twelve month period.
• Increased student populations 59% one year after initiation and an additional 19% during second
year.
EMPIRE EDUCATION GROUP
Senior Vice President Empire is one of the largest provider of diploma level post-secondary
education with operations in 13 states. As Senior Vice President with sales and advertising
responsibility, orchestrated major changes to staff responsibilities and development, new student
population escalation, and advertising optimization.
• Achieved a 197.7% increase in populations within three years of implementations.
• Increased same-site student populations 29.6% in the first year.
EDUCATION MARKETING ASSOCIATES
Director EMA consulted with degree and non-degree institutions in both non- & for-profit arenas
to effect operational transformations nationwide. Cultivated relationships with regulatory authorities
at state and federal levels.
• Created proprietary marketing protocol that decreased the cost per inquiry 95.6%.
• Originated operational and marketing process that decreased cost of acquisition 74%.

2. DALFORT TRAINING
National Director Dalfort Training was the leading national provider of degree-level aviation
maintenance education. Provided leadership to all segments of marketing and operations. Acted
as liaison with Pritzker organization.
• Initiated advertising systems and operations to decrease advertising costs 54%.
• Created and delivered training and development programs which increased productivity 7%.
DIVERSIFIED EDUCATION CORPORATION
Corporate Director DEC was a leading provider of school financial, marketing, and operational
services nationwide on a contractual basis. Committed to engage, develop and successfully
implement best practices and accountability in conjunction with leadership's expectations.
• Improved rate of customer retention 10.3% and increased revenues in excess of $250,000 relative to
expectations.
• Increased advertising effectiveness 79.4%.
LINCOLN TECHNICAL INSTITUTES
Marketing Director LTI is a publicly traded national level provider of degree and non-degree
technical education in the United States. Responsible for achieving advertising and new student
goals within budgetary constraints.
• Decreased advertising expenses 60% within two years.
• Increased student acquisition 5% while facilitating a 21% decrease in advertising requirements.
EDUCATION MANAGEMENT CORPORATION
Vice President EDMC is the largest national provider of commercial art education in the United
States. Responsible for meeting new student population expectations.
• Created operating reports and practices to analyze, monitor and improve co-worker performance
factors that generated $60mm in revenue - a 40% increase over PY.
• Designed training programs, operating practices, and compensation plans effected 50% decrease in
staff turnover while increasing student populations.
BELL & HOWELL COMPANY
National Director DeVry is one of the largest publicly traded providers of degree/non-degree
technical education in North America. Responsibilities included staffing and performance-related
achievements to meet and exceed budgeted expectations.
• Increased new student population 53%.
• Initiated and provided leadership to operating strategies that enabled financial margins to increase
$3mm over expectations.
National Field Trainer
• Trained, evaluated and oversaw operating performance of 180 Field Representatives that resulted in
a 22% decrease in turnover.
Field Service Representative

3. • Newcomer of the Year.
ROANOKE CITY PUBLIC SCHOOLS
Department Head and Teacher
• Supervised and instructed coursework to urban middle school students.
• Nominated Educator of the Year.
Education MA ED Competency Development
VIRGINIA POLYTECHNICAL & STATE UNIVERSITY
Blacksburg, VA
BS ED Secondary Education
TOWSON STATE UNIVERSITY
Towson, MD