Kevin Macaw is a management professional with over 10 years of experience in district management. He has a track record of improving business operations and profitability. Some of his key accomplishments include turning around underperforming stores and districts to increase sales and profits, obtaining zero inventory shrinkage even during economic downturns, and leading districts and stores to top rankings. He offers strong leadership, communication, and relationship building skills.

1. 1KEVIN MACAW
Chuluota, FL 32766 ♦ Phone: (407) 361-3519 ♦ kmacaw@gmail.com
MANAGEMENT PROFESSIONAL
Highly knowledgeable Management Professional offering 10+ years of experience in district management.
Outstanding leadership skills; ability to recognize talent and train employees to the highest of standards.
Well-honed communication skills and ability to build strong relationships with internal and external clients.
Offers a demonstrated track record of improving business operations and profitability, even in a slow
economy.
AREAS OF EXPERTISE
 Performance Optimization
 Consensus Building & Team
 Objective Decision Making
 Multi-Site Operation
 Time Management
 Networking
 Decision-Making
 Budgeting & Finance
 Professional Development
 Staffing Metrics
 Profitability
 Best Practices & Benchmarking
 Client Relations
 Human Resources
 Sales Model Delivery
 Resolve Conflict
 Crisis Management
 Organization
CORE COMPETENCIES
 Led two districts from -10% to +8-10% utilizing team building and product knowledge and by educating
employees about their value to the company.
 Marshaled a new store to #1 ranking in the company within the first year of operation.
 Obtained zero shrinkage two years in a row in spite of the economic downturn.
 Supervised over 250 sales professionals across multiple states (FL, MN, NE, SD, IA) within 23 stores.
 Awarded number one district in profit
 Achieved the status of #3 store in the company from over 1800, for two consecutive years.
PROFESSIONAL EXPERIENCE
BEVERLY HILLS JEWELERS, Orlando, FL 2014-Present
Director
Brought on board to turn stores around and increase performance. Failing jewelry store that needed a seasoned
person to turn it around. Trained and coached team members to improve their sales ability. Identified and
controlled shortage of inventory. Explained the P&L and the benefits of making profit to the management staff.
ACHIEVEMENTS
• Developed and implemented significant reductions through training and coaching, resulting in sales
increases of 27%
• Saved the company $125,000 in inventory by implementing plans and training on loss prevention. Which
resulted in very low shrink problems.
• Motivated staff to work client profile books, thank you cards and many other customer service techniques
that increased traffic by double.
LENSCRAFTERS, Casselberry, FL 2012-2014
General Manager/ District Manager in waiting
Coordinated efforts to restore profitability and reputation of under-performing location. Oversaw all aspect of store
operations including sales, customer service, merchandise trend and styles, HIPPA laws, insurance, loss prevention,
staffing and associate development.
ACHIEVEMENTS

2. KEVIN MACAW – Page 2
Phone: (407) 361-3519 • kmacaw@gmail.com
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 Oversaw and managed a focus store on a 3 year down trend; increased production/profitability by 12.2%
within two months.
 Recruited and trained new staff to excel to their best.
 Reformed a large shrinkage store to above standards.
 Maximized patient traffic and creatively inspired new ones.
BE ICED, Lake Mary, FL 2008-2012
Director of Stores
Responsible for leading a geographic district of approximately 23 stores. Recruited and hired seasonal district
associates, provided coaching, development, and performance management to direct reports. Managed sales
leaders and held them accountable for coaching, development, and performance management of sales associates.
Provided the leadership and direction to instill a customer-focused culture throughout the district, resulting in
increased customer retention and satisfaction. Responsible for accelerating business growth through
implementation of business plan, marketing, and identification of growth opportunities. Effectively managed labor
to ensure maximum productivity and profitability.
ACHIEVEMENTS
 Opened 23 new stores in 3 years.
 Assisted company in making and setting of all company policies and procedures.
 Marshaled the new store to #1 ranking in the company within the first year of operation.
 Obtained zero shrinkage two years in a row in spite of the economic downturn.
 Responsible for Seized Government Auctions in Miami, which has increased bottom line profits for the
company.
STERLING JEWELERS, Orlando, FL 1998-2008
District Manager
Responsible for leading and motivating store managers at multiple store locations to deliver company objectives,
sales goals, and profit contribution. Oversaw daily and weekly operating of stores, ensuring brand standards were
met in all areas of business while maintaining culture that exceeded customer expectations. Other responsibilities
included total district and store accountability for sales, customer experience, merchandising, operations, loss
prevention, staffing, and associate development. Effective delegation of assignments and responsibilities.
ACHIEVEMENTS
 Turned around a -10% ranking 13-store district to a +8% status in one year and repeated the success the
following year.
 Awarded for the highest profitable district and margin in 2003.
 Relocated numerous times to promote company excellence.
 Won 7 out of 9 sales competitions, resulting in company-sponsored international vacations.
 Supervised over 150 in-store sales professionals across multiple states (MN, NE, SD, IA) and 14 stores.
EDUCATION
Business Management, Valencia College, Orlando, FL
Business Management, Miami-Dade College, Miami, FL