1. BB R E N TR E N T TT H E A K E RH E A K E R
 2594 Berwyn Road2594 Berwyn Road  Upper Arlington, Ohio 43221Upper Arlington, Ohio 43221
 614.306.0567614.306.0567  btheaker@gmail.combtheaker@gmail.com
 P r o f e s s i o n a l E x p e r i e n c eP r o f e s s i o n a l E x p e r i e n c e
Kaplan Test Prep  Columbus, OH (2005−Present)
Regional Account Director (Healthcare Educational Solutions Programs) 2009−Present
Sales and Account Management
▫ Assume full accountability in securing business-to-business (B2B) sales with nursing programs in the
assigned territory, with quota of $3.9M in 2016 in contract value which is approximately 760% growth from
2009; and a book of business (BoB) of $3M with more than 36% growth from 2015
▫ Spearhead a cross-functional team in charge of presiding over process and initial training to the customers, as
well as leading hands-on training to the faculty and students as needed
▫ Establish and institute sales plans for five states with more than 150 current customers with a 98% retention
rate renewing contracts with calculated revenue of region in excess of $5M in business
▫ Identify business opportunities within traditional universities, community colleges, for-profit institutions,
and hospitals with total cost of services of $600 divided for split payments up to three years; an average of
$200 to $300 per students
▫ Provide Software as a Service (SaaS) for health services educational programs
General and Administrative Functions
▫ Provide supervision to a service group of 12 members in support to all programs in given territory; and
cross-functional team consisting of account managers, nurse consultants, service specialists, and faculty
managers
▫ Perform human resource functions, such as hiring and training health program managers and regional
account directors; as well as coaching two to five sales developers
Program Development and Implementation
▫ Take charge of selling testing and implementing remediation programs supporting students to improve their
nursing curriculum acumen, and preparing them to pass their certification boards, National Council
Licensure Examination-Registered Nurse (NCLEX-RN) on their first attempt, guaranteed
▫ Direct numerous demo presentations every year to high-level decision-makers for universities, community
colleges, for-profit institutions, and hospital organizations
▫ Manage or Direct the Continuing Education Credit Events in Midwest states, annual events hosted for
hundreds of nursing professionals to maintain licensure status
Customer Service | Relationship Administration
▫ Directly work with the deans, directors, nursing faculty, business finance managers, campus or business
presidents, chief financial officers (CFOs), and academic directors
▫ Establish and cultivate business relationships with the educational health sector to provide testing and
remediation software service tools as well as enhanced solutions for programs through data analytics
▫ Serve as a member of the National Product Development and National Marketing teams, accountable for
developing products using Agile development process
Notable Accomplishments
 Exceeded revenue and sales target goals by more than 160% in 2009; 150% in 2012; 110% in 2014; and 115% in 2015,
thus earning the recognition as the top-performing account director in sales growth or dollar amount
 Made key contributions in conceptualizing and testing a new remediation product and service that surpassed sales by
over 100%; drove the first year profit margin by more than 60%; and increased outcomes from participants by over
150% in scores
 Played an integral role in increasing retention and success rates at institutions with the students passing their board
examinations
 Closed over 180 deals, reaching more than 15,600 students in 2016 to hit my sales quota; 70% of whom would come
from current and repeat customers, and 25% would come from the expected new growth
 Played a pivotal role within the Nursing business unit to earn the recognition as the fastest-growing division for the
company and for having the largest profit margins
 Served as one of the top contributors and grew a $20M business unit to a $40M unit in just 6 years; and provided more
than 15% of the total pot in B2B sales—2nd highest contributing sales and #1 largest in profit margins
Page 1 of 3

2. BB R E N TR E N T TT H E A K E RH E A K E R
 2594 Berwyn Road2594 Berwyn Road  Upper Arlington, Ohio 43221Upper Arlington, Ohio 43221
 614.306.0567614.306.0567  btheaker@gmail.combtheaker@gmail.com
Regional Medical and Nursing Director (Business Development and Product Management) 2005−2009
Sales and Business Management
▫ Administered the business model in business-to-consumer (B2C); and spearheaded the team in selling the
products directly to the end user of the program and which would be purchases individually
▫ Carried out efforts to sell products which included all prep for board certifications, such as United States
Medical Licensing Examination (USMLE-Doctor); National Council Licensure Examination-Registered Nurse
(NCLEX-Nursing); Physician Assistant National Certifying Examination (PANCE-Pharm); and National
Board Dental Examinations (NBDE-Dentist)
▫ Spearheaded and marketed $6M product portfolio for the 17 offices in the Great Lakes Region and 40 full-
time managers across Indiana, Michigan, Ohio, and Pennsylvania
▫ Leveraged in-depth product knowledge in facilitating trainings to employees to improve their selling and
closing sales skills
▫ Handled new and current institutional and group deals to increase profits and decrease operational costs
Customer Service | Relationship Management
▫ Functioned as a member of the Regional Management Team which comprised of the regional operations
director, regional grad-marketing director, and regional director
▫ Assisted with the budget process for the 17 centers, including setting goals and quotas managing over $18
million of business over the units
▫ Conducted various product presentations to executive-level decision makers; and international and US
medical and nursing students
▫ Served as a Kaplan Fellow, an elite committee of 10 members appointed to provide effectual leadership to the
home office; as well as on the future product innovations and initiatives of Kaplan’s $200M division
Notable Accomplishments
 Maximized growth by $3M since 2005 by creating and launching new concepts and products
 Won Top Territory “KapBowl” leading in all business categories among 11 competing areas and paid-trip to Mexico for
50 employees
 Formulated and prepared detailed reports on sales projections, business campaigns, and competitive analysis, thereby
boosting customer lead generation by more than 30%annually
 E a r l i e r C a r e e rE a r l i e r C a r e e r
DeVry University  Columbus, OH
Assistant Director (Career Services)
Career Advisor (Electronics Engineering Program)
Adjunct Professor (Business and General Education)
Corporate Research Consulting Group, Inc.  Columbus, OH
Marketing Research and Recruiting Consultant
Crown Equipment Corporation  New Bremen, OH
Regional Inside Sales Representative
 E d u c a t i o nE d u c a t i o n
Master of Business Administration, with Dual Concentration in General Management and International Business
(GPA:3.86/ 4.00)
Graduated with Distinction
DeVry University−Keller Graduate School of Management  Columbus, OH
Bachelor of Science in Business Administration, with Double Major in Marketing and Human Resources Management
Wright State University  Dayton, OH
 C o m m u n i t y I n v o l v e m e n tC o m m u n i t y I n v o l v e m e n t
Page 2 of 3

3. BB R E N TR E N T TT H E A K E RH E A K E R
 2594 Berwyn Road2594 Berwyn Road  Upper Arlington, Ohio 43221Upper Arlington, Ohio 43221
 614.306.0567614.306.0567  btheaker@gmail.combtheaker@gmail.com
Volunteer, Down Syndrome Association of Central Ohio (DSACO)
Volunteer, Upper Arlington Civic Association (UACA)
Page 3 of 3